Latest / The Yield Doctor with James Deaker
Cherry Picking in Ad Tech: What It Is and How to Protect Your Inventory
When publishers move to programmatic, one of the biggest fears is losing control.
Will buyers cherry pick your best inventory and leave you with the scraps? Will premium deals dry up?
In this video, I break down:
What “cherry picking” means in ad tech and programmatic advertising
Why it’s a real risk — and when it’s not
How smart channel management can protect your premium sales while unlocking new demand
Using a simple orchard-and-cherries analogy, I show how publishers can set guardrails, balance legacy sales with new revenue streams, and avoid the trap of over-protecting inventory at the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.