Latest / Authentic Living / Mastering Time and Wealth: Lloyd Ross on Prioritization and Financial Freedom
Transcript
- 0:01Welcome to Authentic Living with Roxanne, a place where we have conscious conversations
- 0:08about things that really matter in our lives.
- 0:12And now here's your host, Roxanne Durhaj.
- 0:40Everyone, it's Roxanne Durhodge.
- 0:42Thanks for hanging out with us again this week.
- 0:44Today, I have Lloyd Ross, and he's a little bit far away from me.
- 0:48He's on the Gold Coast in Australia.
- 0:51And Lloyd, welcome.
- 0:52It's 06:20 in Australia right now.
- 0:56As everybody knows, I'm in Niagara Falls, so I've got a little bit of a better time for this
- 1:00recording.
- 1:01But he seems to be ready.
- 1:02I'm ready.
- 1:03Thanks, Roxanna.
- 1:04I'm really excited about the show.
- 1:05Thanks for having me on.
- 1:07And just when you said you're from Niagara Falls or you live there, when I first went to
- 1:11Niagara Falls, I went to see the falls and it was you know how it gets really foggy there?
- 1:15Yes.
- 1:16Yes.
- 1:16Like, I went the day that I went there, it was just fog.
- 1:19I couldn't see anything.
- 1:21It's like
- 1:21I never saw the falls.
- 1:23You never saw it?
- 1:24Oh no.
- 1:24I live literally five minutes from there, Lloyd.
- 1:28And I can hear it.
- 1:30Wow.
- 1:31Right when I'm in my backyard or in my hot tub, I can hear the blow.
- 1:35Wow, that's amazing.
- 1:36That's how
- 1:36close I am.
- 1:38Yeah, fun town.
- 1:38It looked like a fun town.
- 1:40Yeah, but it's tiny.
- 1:41It's smaller, but
- 1:41I It is tiny.
- 1:42There seem to be these little theme parky things everywhere.
- 1:44Yes, it's very, no, that's the touristy touristic, but there's lots of evidence,
- 1:49subdivision, not
- 1:50too So
- 1:52let's tell you a little bit about why Lloyd decided to gracious with his presence today.
- 1:57He's written a new book, which is in prerelease right now, and he's gonna tell us all about
- 2:05that.
- 2:05So he's the founder and director of Money Buys Happiness LLC, and it's a company specializing
- 2:11in financial education, coaching, and engaging events.
- 2:15He's had quite the track record, and he celebrated a two Commer Club Award by
- 2:20ClickFunnels, which is a business where people kind of use to get their messaging and their
- 2:25sales out.
- 2:26And he holds the title of Legacy Club Millionaire with Isagenix, which I think most
- 2:31people know.
- 2:32So Lloyd, what else should people know about you before we kind of start to dive into things
- 2:37about your business, but also more so about the book that's coming?
- 2:41Yeah.
- 2:41Great question, Roxanne.
- 2:42I think the most important thing to know is that I didn't start out we don't start out
- 2:47where we are.
- 2:48We started out somewhere completely different.
- 2:49For me, it was corporate.
- 2:51I was a corporate real estate development manager.
- 2:55I was working in The Middle East.
- 2:56And I found myself in a situation where I was commuting three to four hours a day to work and
- 3:02back in a job I didn't like.
- 3:04And that was the beginning of me wanting to build a life where I had control of my time.
- 3:11So, I guess the journey of all those things you just read was the result of deciding I didn't
- 3:17want to be in a nine to five scenario like that, that robbed me of all my time.
- 3:22But most importantly, probably in a career that I didn't align with and didn't enjoy.
- 3:27And so, I decided to create an escape plan.
- 3:32I'm quite young, by the way, as well, right?
- 3:36Yeah,
- 3:37I was then.
- 3:37Was probably 20, in my late 20s when I resigned.
- 3:41From there, and it took me I made the decision in 2010, and it took me two years to resign.
- 3:49And by 2018, I was financially independent and free.
- 3:52And I working from home in my own business.
- 3:55So I guess it took eight years to escape from that prison that I had found myself in.
- 4:01So you you recognize quite early, which I think a lot of us, me included, you don't realize it
- 4:07until you're kind of further along in your career.
- 4:10Yes, realize that's when I had my son, I was in corporate still and I was on a plane or a
- 4:17train, those types of things I realize now, like, luckily, I was fortunate enough to go
- 4:23virtual right after, and then I went into my own business.
- 4:26But a lot of people go for years and years and years doing what you're suggesting that you
- 4:30did, like a three hour commute, which is Yeah.
- 4:32Think it was
- 4:33time.
- 4:34You know?
- 4:34Yes.
- 4:35It becomes soul destroying.
- 4:37And I it's not like I discovered it.
- 4:39It was like a whisper in my heart saying, I don't think this is the answer to living this
- 4:45fulfilling life.
- 4:46And I just didn't ignore it.
- 4:48So I it's a little bit like if you get, I don't know, I would say like a toothache or whatever,
- 4:54and you ignore it for a long period of time, it gets worse.
- 4:59Worse and worse.
- 4:59And so when I started to feel it more, I didn't delay too long.
- 5:03I thought this it's just not me.
- 5:06And I listened to that.
- 5:07So I guess it's like listening to yourself and whoever it is talking to you and being open to
- 5:12just living because we only live one life, you just cannot I I don't feel that I could have
- 5:20taken the chance to just ignore that voice.
- 5:23And I wonder I I think it's out obviously, out of fear, scarcity that people stay there
- 5:29because they love the safety or the perceived safety of the consistency of the pay and having
- 5:35to grow themselves too much in their role.
- 5:38And it's just a comfort zone that is very seductive.
- 5:42And then people have families, they start families and they have homes and
- 5:47They do.
- 5:47They get the have the trips and all that stuff.
- 5:50Yeah.
- 5:50Get a mortgage and then they get the cars.
- 5:52And then they kind of bind themselves to the golden handcuffs because they can't leave.
- 5:56Right.
- 5:56Yes.
- 5:56Absolutely.
- 5:57Yes.
- 5:58Let's talk a little bit, like, how did you end up?
- 6:02The name of the book is money buys happiness.
- 6:06So I have three books.
- 6:07The first one I wrote was called money grows on trees.
- 6:10The second one I wrote was called money buys happiness.
- 6:13And we scale that if that's quite we sell about 1,500 of those a month.
- 6:18That's a very popular book.
- 6:19But they're both self published.
- 6:21The latest one, Become Time Rich, is being published by Wiley and Sons.
- 6:27They all came through like, that that's how I wrote them in that order.
- 6:30The money one I wrote because a friend of mine heard me teaching people about money and
- 6:34finance, which is my background.
- 6:36And I became an investor, and I actually built a a multimillion dollar portfolio over the last
- 6:42fifteen years, which is kind of what the first book's about.
- 6:45Okay.
- 6:46Okay.
- 6:47It's about some business success and some investing success.
- 6:50The Money Buys Happiness book is about just creating a different relationship with money,
- 6:57and the steps to follow to get your money in order and under control, and what to do to grow
- 7:03it and make more of it.
- 7:04So it's kind of follows this five step formula that I talk about.
- 7:08The latest one I wrote because I've been teaching people and coaching people about
- 7:11finances and money for quite some time since I was probably 28, and I'm now 41.
- 7:19So about thirteen years of teaching.
- 7:21And one thing I noticed was that, I love this quote by Desmond Tutu.
- 7:26And he said, at some point, we've got to stop pulling people out of the river, and we have to
- 7:31go upstream and find out why they're falling in.
- 7:34And one thing I noticed was my students were falling into financial turmoil, or they had
- 7:39fallen into financial turmoil.
- 7:41Not because they didn't really understand the money process.
- 7:44That's pretty simple.
- 7:45It's one plus one two.
- 7:47It's not complex.
- 7:48It's basic arithmetic.
- 7:50But they weren't even they didn't even have the time to sit down for fifteen minutes and look
- 7:55at their bank statement.
- 7:57Did they couldn't manage their diary.
- 7:59They didn't know what to work on to grow their wealth.
- 8:01And so I realized very quickly, thought, they need some help with their time management.
- 8:06They need to set boundaries.
- 8:07They need to get some leverage in their life.
- 8:10They need to decide what they want to work on with purpose so they actually can work longer,
- 8:14and not just be so focused on early retirement and just create anxiety So in their that's what
- 8:20prompted it.
- 8:21So Lloyd, did you grow up in a family?
- 8:22Did you grow up in an entrepreneurial family?
- 8:25Like I know you, before we started talking, even in his young 41 years, he's also gone to
- 8:30law school, then he has his MBA.
- 8:32So you've done lots of things quite early.
- 8:35Did you learn about money or did you teach yourself?
- 8:40What a great question.
- 8:42My mom was always fairly good with money.
- 8:45My dad was like, a superstar entrepreneur.
- 8:50Both parents entrepreneurial, grandparents entrepreneurial, but my dad was a superstar
- 8:55sales guy.
- 8:56And he was he made millions in his twenties.
- 9:01Sadly, selling, he was selling in life insurance, and he was the number one life
- 9:05insurance salesman in the country for ten years.
- 9:08In Australia.
- 9:09In Australia.
- 9:10In Australia, one year he was top international, and they flew him to New York
- 9:13City.
- 9:14There's some osmosis and DNA happening.
- 9:17Something like that with ambition.
- 9:20Yeah, you're growing up around, like me when I
- 9:22grew
- 9:23grew up in Trinidad.
- 9:25Okay, wow, there you go.
- 9:27My dad was a CEO and I would run around.
- 9:31His friends were people in oil and kind of think about what are you kind of taking in.
- 9:37You're not thinking you're listening, but you're like, oh, I just now you reflect back
- 9:42you're like, wow,
- 9:43there was a lot going on.
- 9:44Yes.
- 9:45That's right.
- 9:46I think it's that because children don't do what you tell them, they do what you do.
- 9:50And I was inadvertently modeling certain things.
- 9:53And so I'd see dad go to work and he worked hard because he wasn't always around.
- 9:57And so I thought that's what you go do.
- 9:59And he was very competitive, and he taught me how to race motorbikes.
- 10:02He and I have a great relationship with him.
- 10:05And I wanted to be when you're a young man, you wanna be like your dad.
- 10:08And so I was like, I want to be I want to master sale.
- 10:11I heard all these stories about how good he was at selling.
- 10:14And I wanted to emulate parts of that wherever I could.
- 10:17And I think that was a great role model.
- 10:19That part of what he did was such a great thing to model and follow.
- 10:25And so that helped me.
- 10:26But what's fascinating is, whilst my parents were entrepreneurial, not in corporate, never
- 10:32went to university, both left school in grade 10.
- 10:35They my dad specifically said, you gotta go to university.
- 10:38Because when I was when I graduated high school in the year February, there was no YouTube.
- 10:43There was no Instagram.
- 10:44There was no like the world was complete.
- 10:46There was no Internet, really.
- 10:47There was no Internet.
- 10:48Right.
- 10:48The Internet kind of picked around.
- 10:50I remember in 1995.
- 10:52And I'm thinking, what is this?
- 10:53Five years old, the Internet.
- 10:54It was it was like AI back.
- 10:56It was like this new thing.
- 10:57Right.
- 10:58It's like AI now.
- 10:59Right?
- 10:59Yeah.
- 10:59It was very weird.
- 11:01And you had two choices back then.
- 11:02Go to trade school or go to university.
- 11:05So all my friends went to university, most of them.
- 11:08And I went there.
- 11:09Now, my dad was like, get an education, get an education, because he never had one.
- 11:13And I went and did a pre med degree when I was 17.
- 11:15So I did biomedical science as a pre med degree.
- 11:18I did three semesters a year and two years and graduated when I was 19.
- 11:22And then I went and got my real estate license.
- 11:24After that, sold real estate for a year when I was 20 and then went back to university to get
- 11:29my MBA.
- 11:30On the way to graduating with my MBA, my dad said, Why don't you go into law school?
- 11:35Because it would be great for you to have.
- 11:36I was only
- 11:37like- as a side, right?
- 11:38Yeah, was only 21 at the time.
- 11:41And if you go to Australia, you could do the Juris Doctor, which is very similar to The
- 11:43United States, you do a JD, a Juris Doctor postgraduate law degree and then become a
- 11:48lawyer.
- 11:48So, I did that, graduated when I was 23, became a lawyer, and that certificate on the wall is
- 11:54my admission to the Supreme Court as a lawyer.
- 11:56And once you get admitted, you're always a lawyer.
- 11:58But I never really aligned with it because I just didn't have enough experience to really
- 12:04know what I wanted to do.
- 12:05I think a lot of young people are in that boat.
- 12:08Like, how do you even know what you want to be?
- 12:11So I often joke that I had a misspent youth accumulating these degrees at university.
- 12:17These are the stories though, Lloyd.
- 12:19You know what I mean?
- 12:21From like hopping around doing lots of different things.
- 12:23But I mean- That's true.
- 12:24Yeah.
- 12:25You were driven.
- 12:26Yes.
- 12:27But yeah, right?
- 12:28I
- 12:28was driven, but I was driving my energy into those things instead of I really wish I had
- 12:33discovered small business early.
- 12:35I just I think, again, it was just not as easy.
- 12:38Like, now you can pick up your phone, get onto Instagram, you can start a business out of
- 12:42nothing.
- 12:42And I just back then in the early two thousands, you had to get staff and get an
- 12:47office.
- 12:48And I was just I didn't have any capital to do that.
- 12:50So it was very tricky.
- 12:51And I found myself in corporate in in The Middle East, where I was working as this real
- 12:56estate development manager guy and doing financial models for the company.
- 12:59And that's where I then discovered I didn't want to do that.
- 13:02So that's kind of my background.
- 13:04I guess you could say, yes, I modeled.
- 13:06I wanted to be more like my parents, but they were pushing me into education.
- 13:11Because they didn't have it.
- 13:13It's not interesting.
- 13:14They probably wanted to create a different legacy for you.
- 13:17Yes.
- 13:17But you ended up kind of following your own Like you said, I call it spiritual accidents
- 13:23that
- 13:23happen.
- 13:24Then all of a sudden you're like, Why am I doing this?
- 13:26It's something that redirected you otherwise.
- 13:29Yes,
- 13:30that's right.
- 13:30And it's interesting because I do talk about this in the new book as well, that the first
- 13:36law of winning back your time is to have a definite purpose of what you want to do with
- 13:40it.
- 13:41And what I did, what we did at our church, my wife and I, we took what's called a spiritual
- 13:46gifts test.
- 13:48And I've never heard of it before, but we're all ordained, incidentally, through DNA,
- 13:54whatever you want to call it, with a natural alignment or affinity towards a specific type
- 14:02of work.
- 14:03On my spiritual gifts test, it said I was very high in teaching, exhortation, discernment,
- 14:10leadership.
- 14:11And those are at the top.
- 14:13At the very bottom was craftsmanship and hospitality.
- 14:17And so I it's why I don't get lit up by hosting events.
- 14:21And it's why I don't build my own IKEA furniture when it shows up at my house and get
- 14:25joy from it.
- 14:27Because I don't have any-
- 14:28Everyone's not one of those guys that will sit with
- 14:30No, no.
- 14:31It was hard for me to hang up these certificates.
- 14:35It took me all day.
- 14:37So I think doing that test really, it just if anyone if everyone did the test, they would
- 14:44realise why they're not getting lit up by the work they're doing.
- 14:47And then people are like, well, Lloyd, I've done it.
- 14:49I can see that I'm not getting lit up.
- 14:51I can feel it.
- 14:52What do I do?
- 14:53And you've really got to put in place a longer term exit strategy than what most people put in
- 14:58place.
- 14:58Because when I'm coaching and teaching people, they say, I'm 45.
- 15:02I'm 50.
- 15:03I'm done with my job.
- 15:04I'm ready for my passive income now.
- 15:06I'm ready to get what do I do?
- 15:07I'm like, we've got to go back.
- 15:09We've got to start the steps now, and you've got to really do a five to ten year game plan.
- 15:13Really, like, and it might not even be that you have to have an internet business.
- 15:18It may not be that you have to have investments to retire.
- 15:23It might just be what if what you're doing for your employer.
- 15:27What if you could just do that, but do it privately for people and have a LinkedIn
- 15:32profile and just go to the market and see if you can do that?
- 15:35So Lloyd, it sounds like your books evolved like you did.
- 15:41Yeah, I think it has probably.
- 15:43I'm just listening to the titles and kind of what you're talking about, which is kind of
- 15:49you're having people go from the inside out to create versus kind of when the first book, like
- 15:55you said, it was about just about learning about the hard facts about money, how to
- 15:59balance things, where you put it in the markets, where it's more volatile, what's your
- 16:05Yeah, it was like how to make money.
- 16:06Right, how to make money.
- 16:07And it sounds like now what you're doing is you're saying to people, kind of not unlike
- 16:14what I do with the ROR, is I say if you focus on what your relationship is within yourself,
- 16:19the problem takes care of itself.
- 16:21100%.
- 16:22100%.
- 16:24Versus kind of the ROI is kind of keep going, keep going,
- 16:27which
- 16:29a lot of people do.
- 16:30And then a lot of people are doing things, losing time, spending years doing things they
- 16:35don't like.
- 16:37Then they, like you said, they come up to you at the end and go, Now what can I do now to be
- 16:43happy, if you want
- 16:44That's right?
- 16:44That's right.
- 16:45Correct.
- 16:46Yes.
- 16:46Totally.
- 16:47And I wealth is just so much more simple to secure and faster to secure when you focus on
- 16:54that, on the what should I be doing?
- 16:57Then let's go make money and get it going, so then I can make a decision when I'm 55 or 65.
- 17:02Now I can live my life, you know?
- 17:03I try I see people like, I'll do this for forty years, and I'll do all the right things with
- 17:08money, which is what I do teach.
- 17:09I'm doing the right things with money because it does give people options.
- 17:12And then when I'm 60 or 65, when I've done all the right things with money, then I'll live.
- 17:16And that's where I'm like, what if you could do both?
- 17:20Yeah, because a lot of people, what happens, I don't know if you've ever heard this stat, but
- 17:24a lot of people that retire, unfortunately, and this is a bad within five to seven years, if
- 17:31they've shifted out and they haven't created anything into their retirement, that's when
- 17:35they oftentimes get sick.
- 17:37And a lot of defined benefits don't get paid out.
- 17:40And the insurers actually know that.
- 17:42You must know that as
- 17:43Absolutely.
- 17:44I think you experienced it with your parents' friends that like my uncle just recently passed
- 17:49away, probably only six months ago.
- 17:51He was a police officer, in a police force you have to retire at 60.
- 17:56So when he retired, within five years, had passed away.
- 17:59And he had no history of cancer, no history of he I guess it's one of those stories of what am
- 18:04I gonna do?
- 18:05And what's interesting about that, what you say with the defined benefit plans that never get
- 18:08paid out, my accountant keeps telling me Lloyd, put into a superannuation fund.
- 18:16That's how he's trained, right?
- 18:18And here I'm a multi millionaire, I've got multiple businesses proving cash flow, we've
- 18:22got great assets, no debt, we live a great life.
- 18:24I said to him, listen, I understand there's some tax benefits of me putting it in there,
- 18:28and it grows tax free.
- 18:29I I understand that, obviously.
- 18:31But I said money to me now is worth so much more than money to me in twenty five years as
- 18:37an entrepreneur.
- 18:38And the opportunity cost of me putting it into a 10% return now tax free is so and not able to
- 18:45touch it.
- 18:45That's the problem I've got with it.
- 18:46I cannot touch it.
- 18:48The opportunity cost to an entrepreneur of money you can't touch is huge.
- 18:52Right.
- 18:53So it's incongruent with the space that you're in and what kind of lights you up.
- 18:58Right?
- 18:58Like when you think of Dubai, I don't know, I'm seeing how you're when you talk about Dubai,
- 19:02there's a shift in your energy.
- 19:04When you're talking about this new book and the four laws, I can see the energy just spark up
- 19:09in you.
- 19:10Interesting.
- 19:11There you go.
- 19:11Yeah.
- 19:12Right?
- 19:12I think, yes.
- 19:13Yes.
- 19:14So let's talk about the book.
- 19:19And for people listening, what are they and I think I am 59, by the way, and I'm listening to
- 19:26you.
- 19:26And how many people are listening and they're a lot younger or even at my age and thinking, I
- 19:32gotta do something.
- 19:34Right?
- 19:34And like you said, it's not a book.
- 19:36The outcome is not It's freedom, I think, ultimately what most people are looking for.
- 19:41Enjoyment till they get to freedom if they're going to take a different trajectory.
- 19:45But oftentimes people don't know what to do.
- 19:47That's right.
- 19:48Absolutely.
- 19:49People
- 19:50Let's talk about those principles because I think they're I know you mentioned the first
- 19:54one is
- 19:55A law of definite purpose.
- 19:57Yeah.
- 19:57So in so in the new book, Become Time Rich, to become time rich, I've put I've encapsulated
- 20:04the lessons in four timeless laws, because I want the book to be principle based and
- 20:09timeless so that people can pick it up anytime and apply these four laws to their situation
- 20:13and win.
- 20:14Win their time back.
- 20:16And so the first one is the law of definite purpose, which is if you're working on purpose
- 20:22towards something, you're just more effective with your time.
- 20:25You know what to spend it on.
- 20:26You don't lose time doesn't fall out of holes in the bucket.
- 20:31It just you can utilize as much as you can because you're on mission.
- 20:35And so that's the first step.
- 20:36Once you decide what this is what I'm going to do.
- 20:38Now for me personally, I didn't know what vocation I was going to do.
- 20:42But I did know without a doubt on with purpose, I didn't want to be a nine to five.
- 20:47So it can be an away energy, like I don't want that.
- 20:50So let's at least start there.
- 20:52And then eventually you get to a towards energy.
- 20:54I wanna now be an educator and continue my entrepreneurial journey.
- 20:57But so it's just having some purpose.
- 21:00And now let's imagine that your listeners are at that point where they know.
- 21:05Okay, I definitely don't to do this anymore.
- 21:07I think I want to do this.
- 21:08Next lore to apply is the law of elimination.
- 21:12And so as you're starting to build this escape plan from where you are, you will be bombarded
- 21:17with distractions, opportunities, time thieves.
- 21:23People that have these great ideas that want you to get involved in something-
- 21:27Yes.
- 21:27That a lot of times you might turn it off, but it's because it's not in alignment with where-
- 21:32Doctor.
- 21:32That's right.
- 21:32It's not in alignment to your definite purpose.
- 21:37So, those things that aren't aligned ought to be eliminated.
- 21:40And what happens to people is that they end up adding so much onto their plate that they get
- 21:45overwhelmed and anxious that they have too much to do.
- 21:48And what I noticed in my own journey was that when I was running a property business six days
- 21:53a week, I had a side hustle in network marketing that I was building to get freedom.
- 21:57I was competing in a bodybuilding competition, and I was studying for my CFA charter, which is
- 22:01the hardest financial exam in the world.
- 22:02It was like twenty hours a week.
- 22:04And I was doing too much.
- 22:06And and you start to feel like you're being pulled apart.
- 22:09You're spread too thin.
- 22:11And so I had to eliminate my CFA charter.
- 22:13Then I eliminated my business and property.
- 22:16Like, there were big elimination steps to take so I could free up my time to focus on what
- 22:20mattered, which is my business, my own little small business online, and my health.
- 22:24So by doing that, I opened up more time to work on what was going to give me the freedom.
- 22:29And so when you're eliminating things out of your life, you have to be fairly brutal.
- 22:34It's very much akin to when you go and clean out your closet, like once a year with your
- 22:38clothes.
- 22:38Oh, I like this.
- 22:39I might wear this again.
- 22:41So, you know, you do that, yeah, and you kind of feel like the clothes have feelings.
- 22:45You're like, oh.
- 22:46Right.
- 22:46Yeah.
- 22:46And you don't want to so when it comes to your eliminating other things on your plate, you
- 22:50have to be fairly brutal.
- 22:52Like, it's a it's bold elimination.
- 22:56Is it that people find the hardest to eliminate?
- 22:59It's interesting because I had one student, she actually I I did this exercise with her, which
- 23:05is actually in the book to do as well.
- 23:06And it's where you write down all the I gave her about fifteen seconds to thirty seconds to
- 23:11write down all the things that she's working on.
- 23:13So like all the plates that she's spinning.
- 23:15And she wrote down like 10.
- 23:17Okay.
- 23:17Her name's Pam.
- 23:18Now I said, Pam, now I'll give you fifteen seconds, and I want you to cross out all but
- 23:24three.
- 23:24Go.
- 23:25And she crossed out as many as she could, she was left with three.
- 23:28One was her business that she'd been working on that was doing quite well.
- 23:31Was like a telehealth business.
- 23:33The other one was her health, and the other one was I can't recall what it was off the top of
- 23:37my head.
- 23:38But she had another one.
- 23:39One that she crossed out was her job.
- 23:41And so she said, actually, my job is what's holding me.
- 23:45I can't eliminate it.
- 23:46And I can, but I'm not.
- 23:47Because she was holding on to that fear.
- 23:49It was just a mindset shift that, hey, it's time to leave now.
- 23:53And so, that's quite an interesting story.
- 23:56But a lot of people don't eliminate they won't leave their soccer team.
- 24:00They won't leave their like they're doing two sports instead of one.
- 24:04They won't eliminate if they got a second job, they won't eliminate that.
- 24:09They won't eliminate, let's say they have two projects, there might be one network marketing
- 24:13opportunity, one affiliate marketing opportunity, or something.
- 24:17Maybe they're writing a book, and they don't know which one of them to eliminate.
- 24:21So they're trying to accumulate opportunities.
- 24:23And you don't want to accumulate opportunities, you want to get one good one, and then work it
- 24:29up to where it's working.
- 24:31And so, I guess they fail to eliminate very things that they feel are very important.
- 24:37So, purpose and then elimination, which is hard.
- 24:41I'm just listening to you and I'm thinking, Oh boy, I know I've been in that.
- 24:45In the stuff that I'm doing now, I'm thinking, Oh my God.
- 24:48What do I need to eliminate?
- 24:52That's right.
- 24:52Which is tough.
- 24:54Not easy.
- 24:55Yeah, like you'll go a while thinking about it in your head for six months, it'll be like a
- 24:59war in your head.
- 25:01That's fairly normal.
- 25:02But then eventually, the pain will get great.
- 25:04You just you have the heart.
- 25:05And to eliminate, this is for the audience, what it requires is a difficult uncomfortable
- 25:11conversation, usually with someone else.
- 25:14That's what was preventing me eliminating things.
- 25:16Didn't want to let someone down.
- 25:18I didn't want to disappoint them.
- 25:20And there's a great book out there called The Courage to be Disliked.
- 25:25So- Doctor.
- 25:26Courage to be Disliked?
- 25:27You see, is the third book you get right
- 25:29Yeah, The Courage to be Disliked.
- 25:31And it's this notion that to eliminate, you've got to have this difficult conversation.
- 25:35And it means that you think they're not gonna like you because it's almost like a breakup.
- 25:40You're like ah
- 25:40and you don't- I had to say no like I just thought about it.
- 25:45It was on a topic I hadn't really done much work on and it meant there was lots of
- 25:50different things.
- 25:51Had to say no and the person said, all they said to me is it's unfortunate.
- 25:55Which was like my I was feeling guilty as it was.
- 26:00I went
- 26:00And I made you feel guilty.
- 26:01And then I felt it when I wanted to kind of go back and I didn't.
- 26:05And sure enough, now other opportunities came.
- 26:09There you go.
- 26:10Yes.
- 26:10Because I said no to that one.
- 26:12Yes.
- 26:12Two other opportunities came.
- 26:14Perfect.
- 26:15I sent them to that one which is more in alignment with where
- 26:17I Yes. Want
- 26:18Want to Perfect.
- 26:19Yeah.
- 26:19What a great example of that.
- 26:21And that's why they don't do it.
- 26:22You have the courage to do it.
- 26:23It was not easy.
- 26:27Nowhere in here do I say, this is easy.
- 26:30You will never see that.
- 26:31It does take people think it takes all these things, but it takes courage.
- 26:34So you did that.
- 26:35Now, once you have done that, because elimination is just so undervalued.
- 26:41And there's a really cool little story parallel in the book that I talk about where
- 26:44Michelangelo, the famous Renaissance artist, and sculpt, they created he sculpted David and
- 26:52the statue of David.
- 26:54And so this is discussion he has with someone when they went to see it for the first time and
- 26:59Michelangelo is standing there, this other person standing next to him.
- 27:02And they said, Michelangelo, how did you do this?
- 27:05How did you sculpt David?
- 27:07He said it was very easy.
- 27:08He said, all I did was chip away all the parts that weren't David.
- 27:13And so in your own life, what are you chipping away and eliminating that is not aligned with
- 27:21your definite purpose?
- 27:22That's a powerful thing.
- 27:25Powerful.
- 27:26And you have to be aggressive with it, you know.
- 27:28But the third law I speak about is once you've done that, how do you enhance or accelerate the
- 27:37building of what you're trying to create in your definite purpose?
- 27:41Like how do you if you want to build a brand and a business as a psychologist, or whatever
- 27:45it might be, now you've discovered that, and you've got a purpose and we've eliminated
- 27:50things that aren't aligned.
- 27:52How do we scale it?
- 27:53How do we achieve more with actually less?
- 27:57Because one of the misconceptions of becoming wealthy and successful is that you've got to
- 28:03work harder and be busier.
- 28:06Right, because when you free up time, I was listening to Alex Hermosy on the CEO podcast,
- 28:12and that's what he was saying.
- 28:13He stepped in with his success, and he said nobody could have told him at the time.
- 28:18And then when he stepped out of it, what what freedom he got from being able to do that.
- 28:25And now he says no more than he says yes to those which are big opportunities.
- 28:31And people say, how could you?
- 28:33And he goes, no, no, no.
- 28:34I know where I'm going, and nothing's gonna get in my way, which is this whole concept that
- 28:38you're talking about.
- 28:39That's right.
- 28:39Yeah.
- 28:40It's interesting what happens because when you're younger, the idea is to say yes to a lot
- 28:43of things to get more opportunities and figure one out that you want to take with you.
- 28:47It's a little bit like when you're younger, you can eat as much takeaway food and junk food as
- 28:50you want.
- 28:51And then the chains of habit are too light to be felt before they're too heavy to be broken.
- 28:55So by the time you get to 30, that's not an effective strategy anymore.
- 28:59And so, it's the same with saying yes at a young age.
- 29:03It's a difficult habit to break because then it starts to work against you as you get older.
- 29:07And so, he's worked that out that no is more important than yes.
- 29:11To get that's true, so you don't want to take on any more than you have to.
- 29:16But what I noticed is when I actually delegated, especially delegating things that I
- 29:22was good at, which was the hardest, I created what's called leverage.
- 29:26And that's the third rule, the third law in the book.
- 29:30Because there's three types of leverage.
- 29:33One is people leverage.
- 29:35It's the easiest to secure.
- 29:36And you can do that quite quickly by getting a virtual assistant.
- 29:39That's the first steps of that.
- 29:40The second one is systems.
- 29:42And that's what's made the McDonald's story such a success stories because it's running
- 29:46through soft and hard systems.
- 29:48And the third one is capital leverage.
- 29:50How are you leveraging your capital to either create passive income or improve your business
- 29:56and and implement those two types of leverage?
- 29:59And so the whole idea of a business of scaling and going faster is where is my people
- 30:05leverage, and where is my systems leverage?
- 30:08So if you can get both, you end up working less, but achieving more.
- 30:13And what happened to me was, I had this new business, this education business that we
- 30:18created in COVID.
- 30:20I'd written these two books, and we were scaling and helping people with our mentorship
- 30:24programs.
- 30:25And I was back in my cupboard here where you're seeing me right now.
- 30:29And I was actually doing sales calls all day.
- 30:35And I'd realized I had just I'd left that cubicle behind.
- 30:39And many years later, I had created another one for myself.
- 30:43I was like, oh my- so I would leave to go away on a trip, and all our sales would fall.
- 30:49Because it was dependent on you.
- 30:50Yes, yes, I had no leverage.
- 30:52And so I remember when I had to outsource to a sales team for the first time, I happened to be
- 30:57away on a yacht in the Sea Of Cortez in Mexico with my wife.
- 31:01And we were about to leave to go on this six day trip, and there was no phone service.
- 31:06And I was like, oh my god, I'm just implementing this new sales team, and I can't
- 31:09even talk to anyone.
- 31:10And what was fascinating is when we came back to La Paz Harbour, six days later, I remember
- 31:16my phone pinged off.
- 31:17It went ping, and it was like a WhatsApp message.
- 31:19And I went up, I held up my Stripe account.
- 31:21I'm like, woah.
- 31:22And there was a sale.
- 31:23And I realized that was the moment I thought, oh my god.
- 31:27I'm so glad that I had other people working in the business with me at that point.
- 31:33Right.
- 31:33And you had to let go.
- 31:34Right?
- 31:34Like, your wife in a beautiful spot.
- 31:37Let go.
- 31:37Right?
- 31:38You
- 31:39surrendered, right?
- 31:40Like you let go.
- 31:41I no choice.
- 31:43It was God.
- 31:44There was no servants.
- 31:45Yes,
- 31:46you're going to say, where has that ever happened in the world?
- 31:48Said was six days, six days.
- 31:50So it was interesting.
- 31:52So that really helped me.
- 31:53And I'm gonna tell you what, like, when you find people and partnerships, so I've built
- 31:58four businesses that we still run all on partnerships.
- 32:01So partnerships and people, and delegating and systems in our business.
- 32:05So we have lots of software and systems that really help us out.
- 32:08Our tech stack and our software systems alone is about $7,000 a month just to pay for the
- 32:15systems.
- 32:15Right?
- 32:16But I know
- 32:16that it runs all four businesses or is it?
- 32:19One, it runs the main one.
- 32:21And then we have some of those systems that help with two of the others.
- 32:25And then one is a laundromat business that it's still got systems in it, but it's not the same
- 32:30systems.
- 32:30But I- but you can apply these- the law of leverage of systems people and capital into any
- 32:35business.
- 32:36Because you've got to ask yourself, where's my leverage?
- 32:38And you need to ask this when you're feeling so busy, can't do anything.
- 32:42That's- explain leverage, explain leverage to me, break
- 32:46it down into a basic.
- 32:47Okay.
- 32:48Well, it was discovered by a chap by the name of Archimedes.
- 32:51And Archimedes was arguably one of the smartest people who's ever lived.
- 32:56Ancient Greek mathematician.
- 32:58He discovered these things like circumference and radius and all these cool things.
- 33:02Oh, yeah.
- 33:02All those things.
- 33:02Yeah.
- 33:03Right?
- 33:03He's the guy that went in the bathtub and overflowed, he yelled, eureka, and he ran down
- 33:07the streets of Athens naked, screaming this.
- 33:10Right?
- 33:10That's him.
- 33:11So he just people don't know this about him, but he discovered leverage.
- 33:14And leverage in its simplest form is if you get a fulcrum or a bar, and you put it over a rock
- 33:19and you push down, it can lift things heavier if you just did it yourself.
- 33:23And so he has the power of a system to help.
- 33:27And so he invented the catapult based on these laws of physics.
- 33:31So if you apply the same style of leverage into your business, what it really means at its core
- 33:36is being able to work less and achieve more at the same time.
- 33:43And so that's the type of leverage I'm talking about.
- 33:45And you get it through delegating to people to do it better than you can.
- 33:49Yeah.
- 33:50Paying them, and then also implementing systems to do it while you're sleeping.
- 33:54Right, of course.
- 33:55But I'm getting comfortable because people will free up time, then there's this discomfort.
- 34:00Yes.
- 34:01Right?
- 34:01Because now you're like, okay, got this time, right?
- 34:04Yes.
- 34:05And
- 34:05then you can actually then think more.
- 34:08But it's uncomfortable because you saw it, I've gone through that.
- 34:11And then you're like, I've got this full time.
- 34:14Then when you start to realize that's when your ideas come.
- 34:17I went on long walks and I was naming the book Long Minutes, that's when I wrote my book.
- 34:23Isn't it interesting?
- 34:25You wrote your book on long walks, am I right?
- 34:28Yes.
- 34:29So I live along the Niagara River, like we were talking in Niagara Falls.
- 34:34And I was walking and of course the book is in process.
- 34:40I was writing it.
- 34:41I joined a writing group over COVID and that's where it got written every morning to get out
- 34:46of bed like everybody was trying to figure out what to do.
- 34:48And then I was walking.
- 34:50I would have to go more than forty five minutes.
- 34:52So I would go on two hour walks.
- 34:54And after probably two weeks of doing that, the title of the book and the image on the outside,
- 35:01it wasn't like a definite snapshot, but it kind of just came to me.
- 35:05Yes.
- 35:05You got to download because you had time to create because you weren't busy.
- 35:09Right.
- 35:10Yeah.
- 35:10It's so great.
- 35:11Because I did the same thing.
- 35:12Was in the gym.
- 35:13People say, where did you write your book?
- 35:14Or how did you write your book?
- 35:15They say, went to the gym a lot.
- 35:16Because I don't touch my phone in the gym and I just get an hour and a half to think every day.
- 35:21And that's when your best ideas come.
- 35:23And people are so busy.
- 35:25They just don't get that time.
- 35:27And they treat their head like a USB stick, trying to remember everything instead of a
- 35:33creating tool, which is really what it's designed to do.
- 35:35When it comes time to, like what you said, implement those things and you create time,
- 35:41it's actually a feeling of guilt.
- 35:44Right?
- 35:45Because I should be doing, but you are doing something.
- 35:48That's the getting comfortable.
- 35:49I should.
- 35:50Yeah, right?
- 35:51Because really when you spend that time kind of alone,
- 35:56Yeah.
- 35:56Like, where do those impulses come from that you create something or you think of something
- 36:02better?
- 36:02But it takes getting comfortable, though, with that as well.
- 36:05It's getting rid of the notion that I must always be busy every day to make money.
- 36:09And it's like, you have to get comfortable like what you said in sometimes doing nothing.
- 36:14Like, that's because you feel guilty.
- 36:16Like, I'm not making the most of my no.
- 36:18It's just you were working on such low value tasks so much all day every day, that you never
- 36:23really experience what it's like to be wealthy, which is actually working less.
- 36:26And it's really funny because at the very beginning of the book, there's a synopsis of
- 36:30what life, what wealth was supposed to be like in the Victorian and other eras.
- 36:36It was like, the wealthy people didn't work.
- 36:39They They they like sit around.
- 36:42They play tennis.
- 36:43They yeah.
- 36:43They go on yachts.
- 36:44They they have tea parties.
- 36:46They go on fox hunts.
- 36:48That's what they're and so all of a sudden, I think it came from like the obviously, the
- 36:52industrial revolution.
- 36:53But certain elements of the yuppie, or the successful Wall Street banker from the 80s, it
- 37:00created a new identity of wealth.
- 37:02Like Wall Street, right?
- 37:03Like that movie, right?
- 37:04Yeah, that's right.
- 37:05So yeah, the identity was, if you want to be successful, go to the office every day, work
- 37:09hard, blah blah blah blah.
- 37:10Now what's fascinating is that that's ingrained in us so heavily now because it's programmed
- 37:15into us through movies and other things, and our But what I've noticed is I'm making so much
- 37:21more money now.
- 37:23But like my diary after you today, if I'll I'll show you this.
- 37:27It's wild.
- 37:28After you today, no joke.
- 37:31This is you here in the morning.
- 37:33I've no nothing.
- 37:34No.
- 37:34Gym.
- 37:35Gym.
- 37:36And I and I think of that.
- 37:38I think, obviously, there's things for me to do.
- 37:40Like, I have to do a few little Right.
- 37:41And then if you need to attend to something or whatever- Yeah.
- 37:45It's critical, people will get to you.
- 37:47But if it's not- Doctor.
- 37:48Yes.
- 37:49I still do things, but I've a team of 10, like eleven, twelve.
- 37:53There's maybe 13 or 14 people across those four businesses that are or more doing things right
- 38:00now while we're doing this together.
- 38:02And that's truly what leverage is about.
- 38:03It's where you're actually shuffling off this coil that you have to be busy all the time to
- 38:09make money.
- 38:10And that's
- 38:10a big powerful chapter.
- 38:11And the last one in the book is the law of priority.
- 38:14And what that really dictates to the reader is, are you working on the right things?
- 38:19Because you could be a good worker, could be in your definite purpose, even creating leverage.
- 38:26Are you working on effective things?
- 38:28And most importantly, are you setting boundaries?
- 38:31Because when you do discover what you love to do, sometimes it's difficult to just switch
- 38:35off.
- 38:36And you do burn out even when you love what you do, probably more so because you love to work
- 38:41on it 20 fourseven.
- 38:42Right, you don't know.
- 38:43You don't have that lock off switch like everybody You don't.
- 38:46Because you're like, oh, no, I didn't leave the house today or whatever.
- 38:49You don't.
- 38:50Yeah.
- 38:50So it's- but it's so true.
- 38:53But it's- so say them again, just to reiterate them again.
- 38:57The four laws?
- 38:58Yeah.
- 38:58Yeah.
- 38:59The law of definite purpose.
- 39:01The law of elimination, the law of leverage, and the law of priority.
- 39:07Yeah.
- 39:08Yeah.
- 39:08And the last chapter of the law of priority is- a lot of that was inspired by John Mark Comer,
- 39:16who wrote a book called the the ruthless elimination of hurry.
- 39:20It's got like 50,005 star reviews on Amazon.
- 39:23And I learned a lot from him.
- 39:25He used to be a pastor in a church.
- 39:28He led a church.
- 39:30And inadvertently, incidentally, he got burned out.
- 39:34Now if you run a church, it's a big organization with a lot of people that want
- 39:37your time.
- 39:38And and he said in the book, in summary, was that he's spiritually burnt out Because he
- 39:44accidentally thought that to live a life like Jesus was just to serve.
- 39:50And in serving everybody and giving everything, he lost his own soul.
- 39:54And what he really talks about is actually, he was on the wrong track, and he gives this
- 39:59wonderful story of how he asked for some help from a mentor.
- 40:06Dallas Willard, this guy name was.
- 40:08He was also a pastor.
- 40:10He said, you could just give me one piece of advice, what would it be?
- 40:13And the pastor said, you must eliminate hurry from your life.
- 40:20You must eliminate hurry.
- 40:22Yeah.
- 40:22No.
- 40:23You must do it ruthlessly.
- 40:25And so what that meant was, and I've it's just it it's now my top five book.
- 40:30And I talk about it in my book because it had such a profound impact on me because I'm a high
- 40:34d personality.
- 40:35Oh, you're a d on the disc.
- 40:37Yeah.
- 40:38Yeah.
- 40:38So I'm like, I'm drive drive.
- 40:40Go go go go.
- 40:41So so I do things fast and react quickly.
- 40:44And now I'm not suggesting no one's perfect in their elimination of hurry.
- 40:47I still make mistakes.
- 40:49But I noticed I was doing everything fast.
- 40:54I was brushing my teeth fast.
- 40:56I was walking to the gym fast.
- 40:58I was you can tell someone who's got I I in my book, I title it hurry sickness.
- 41:03Sickness.
- 41:03You can tell when someone has hurry sickness because you'll notice, you're watching them,
- 41:07they'll bounce their leg.
- 41:09Yes.
- 41:10Yeah.
- 41:11Yeah. They
- 41:11They keep their leg like like Yeah.
- 41:13My wife calls that my wife calls that the poor man's shake.
- 41:20I got a poor man's shake.
- 41:21Don't mean poor man.
- 41:22So that's called hurry sickness.
- 41:23And to eliminate it, you have to realize that getting wealthy is actually the opposite of
- 41:29hurry.
- 41:29It's completely the opposite.
- 41:31There are moments where there's urgency required, but it doesn't require you to be in a
- 41:35hurry.
- 41:36Now this is what happened.
- 41:37When I went to church one morning, the pastor was giving the sermon said, and this hit me
- 41:42because I'm a Christian.
- 41:44He said, not once in the New Testament was there a story where Jesus hurried.
- 41:52Even when his friend Lazarus was dying, it took days to go.
- 41:57So and I was like, oh my god.
- 41:59I mean, obviously, if your child is in trouble, you rot.
- 42:02Like, you
- 42:02Right.
- 42:03That's yeah.
- 42:04You're gonna go to that.
- 42:05Yeah.
- 42:05Yeah.
- 42:06But I just was like, oh my god, like, because we're trying to do everything in our own time.
- 42:12And what we don't open up opportunity for is in someone else's time.
- 42:16And when I started to take that on board, I started to brush my teeth slowly.
- 42:22I started to walk to the gym slowly.
- 42:26And I just started to alleviate a lot of the anxiety that was burdened was on my shoulders
- 42:32because I thought I had everything fast.
- 42:35And even the book, what was interesting about this is back before I kind of adopted these
- 42:41principles.
- 42:43We write books sometimes because we need it more than anyone else.
- 42:47Isn't that the case?
- 42:48And then you look back and you're like, did I know that?
- 42:51Yes, We knew it.
- 42:52And it's like, I remember
- 42:55Yeah.
- 42:55I read back my book sometimes.
- 42:57I'm like, I don't even remember writing that.
- 42:59Yeah.
- 42:59But it's so profound.
- 43:00You're like, Wow, that's good.
- 43:02I think about it.
- 43:03And I think I slowed down at some point with it, because what we noticed was if we were to
- 43:08go and put it into our current education business, what it was going do was be like a
- 43:13stick in the spoke on a wheel on a bike, because it would have required a new sales
- 43:16funnel, new ad copy, and it would have completely It would have pushed my team's time
- 43:24away.
- 43:24Like, it would have made us too thin.
- 43:28And I realized that, I'm like, oh my god, we don't really have capacity for this.
- 43:32And here I was, I've written this book out of sheer hurry.
- 43:34I actually wrote it because one, I had it in me to write it.
- 43:38But two, I watched Alex Walmosy's book launch.
- 43:40Oh, it's not interesting that I just mentioned him.
- 43:43And Yeah.
- 43:44I'm gonna forget his name, the podcast.
- 43:47Because I've just started to follow both him and the other-
- 43:51Yeah, Diary
- 43:54Yeah, Diary of a CEO.
- 43:55I
- 43:57watched that with my wife, and I remember after the book launch, I turned to her and I said,
- 44:01He's so good.
- 44:02It makes you want to quit.
- 44:04He's just so good.
- 44:05And so I watched her.
- 44:06I said, I can do that.
- 44:07I can do it.
- 44:07So I told my team, I said, Let's get excited about this project.
- 44:10And I wrote this book.
- 44:11So the whole idea was to launch it self published.
- 44:14And then because I realized it wasn't going fit into the business, I had to slow down.
- 44:18And I said, I don't know what I'm going to do now.
- 44:20And then a buddy of mine said, why don't you publish it?
- 44:22I said, oh, God, I don't think that's going to be a very effective commercial strategy.
- 44:27Because when you express books, you give away like 90% of your-
- 44:30Right, of course.
- 44:31When you go with it- and you're with one, right?
- 44:33You go-
- 44:33Yeah, and so I wasn't down that track because I'm actually a marketer, and I can actually
- 44:38market my book.
- 44:39But what you do get with a publisher is incredible credibility, and it's a branding
- 44:44experience.
- 44:45And so I never thought of it like that.
- 44:47So I actually went to an event.
- 44:48I was asked to be a speaker at this event here, DreamFest, which is quite a big event for our
- 44:54city by my friend.
- 44:57And when I was in the green room in the back waiting to go on stage, my wife said, why don't
- 45:03you talk to Dane Walker who had just released his book, ninety day brand plan?
- 45:08And and I said, okay.
- 45:11So I went up to him and had a chat with him.
- 45:12I said, Dane, I heard you got published with Wiley.
- 45:14He said, yeah, man.
- 45:15It's awesome.
- 45:15I happen to have a book.
- 45:16Can you have a look at it?
- 45:18He said, yeah.
- 45:18And I actually had it in my bag.
- 45:20I had a I had this one.
- 45:22This is the original sample copy that I did was described here, this little one.
- 45:26And I said, oh, can I and he looked at it and went, yeah, man?
- 45:30I'll give you a hookup.
- 45:31And so he introduced me to the senior editor in New York.
- 45:34In Wiley.
- 45:36So he hooked me up with the senior editor in Wiley, and I got on a call.
- 45:40And within two weeks, they gave me a publishing deal for this.
- 45:44Because I'd done all the work and was prepared and ready, it was fairly simple at that point.
- 45:50So no one ever gets it easy.
- 45:51But it's interesting because if I kept going with it and didn't slow down on it, it wouldn't
- 45:56have happened.
- 45:56And so what's fascinating now is we are launching the book in six weeks on a big online
- 46:01launch like Hormozie, and we're gonna go as big as we can with it.
- 46:04And it's so fun.
- 46:06But I apply the principles in the book.
- 46:09Yeah.
- 46:09So
- 46:10Slowing down to hurry up, but not as the word hurry, right?
- 46:14I- The word hurry.
- 46:15Yeah.
- 46:16Like creating space, I guess is what I hear you saying, right?
- 46:19Totally.
- 46:20Like you said, you had to create a different path.
- 46:24And from that, it puts you into another spot.
- 46:27Then your
- 46:28wife, and they always say, you never know where you're going to get the messages.
- 46:32And then all of a sudden, she's telling you to talk to someone.
- 46:34Oh, it's incredible.
- 46:35You came up with the idea.
- 46:36I was in the green room.
- 46:37And that's why I say, how do you get a publishing deal?
- 46:40I didn't have a That's not a good path.
- 46:44I can't even teach that.
- 46:45Like, ah, write this book and spend $50,000 writing it and have no idea for it.
- 46:50Then go and speak at an event and talk to someone in the back room.
- 46:53And that's just an appropriate strategy for anyone.
- 46:56It's just more of a spiritual Look, I think But I think, you know what
- 47:00I hear you saying, and I know you're a man of faith, I can tell, that you really listen.
- 47:07Sure.
- 47:08Yeah.
- 47:08Throw out.
- 47:09I mean, it's it sounds like it.
- 47:11And, really, what you're teaching others is to do the same because we all I think, truly,
- 47:16like, you have a gift.
- 47:17I have a gift.
- 47:17We all have gifts.
- 47:19Yeah.
- 47:19But if you think about what the state the world is in right now, Lloyd, people are scared.
- 47:25They're they're buckling down kind of what's happening with us here in between The US and
- 47:29Canada.
- 47:30You can't go anywhere without people living in fear, which is and you're talking about the
- 47:34opposite.
- 47:34Right?
- 47:35Which is letting go, letting be, listening, creating, which it's refreshing to actually
- 47:41hear.
- 47:42Because that's what we need to do more of, right, overall.
- 47:44Yes, absolutely.
- 47:46And I- now I think with AI that can enhance people's ability to do that- Yeah.
- 47:51There's really no excuse now not to create.
- 47:54Because what you could do now and I and create meaning publish things like what you're doing
- 47:59with your podcast, what you've been doing for so many years with your podcast and your books,
- 48:04that's a creative outlet.
- 48:06But it's also valuable for people.
- 48:08It's repeatable.
- 48:08There's a lot of leverage in that.
- 48:10There's a business model behind it.
- 48:11Enhances your brand and your business.
- 48:12There's now no reason why people can't do that.
- 48:15They just have to have the imagination and the willingness to want to get louder and not be in
- 48:21fear of judgment of others when they do it.
- 48:23Because with AI, like, right now, after I wrote all these books, I'm sure you feel the same, I
- 48:29could now speak my next book into chat GPT in my own tonality, and it can spit out a
- 48:36wonderful oh, you're gonna see the proliferation of books. I
- 48:39I forget
- 48:39about structural editing and final copy editing.
- 48:42My god.
- 48:43I just Yeah.
- 48:45So I often skirt that I wrote three books before AI.
- 48:48But I just think now it's gonna unlock more creativity because a lot of people don't know
- 48:57how to write effectively or say the right thing.
- 48:59But if you can do it now with AI, I think we're gonna see a huge uptick.
- 49:03We will definitely
- 49:04of our ideas.
- 49:04Yeah.
- 49:05Yeah.
- 49:05So it's coming.
- 49:07So there's gonna be Yes.
- 49:09A launch.
- 49:10So tell us about that and tell us about if there is a presale or a link, that people can
- 49:16go to and Yes.
- 49:18Or do before you do that, though, is there any last words?
- 49:22Because I think this is helpful to people out there, There's so much information.
- 49:25What if anything, not if anything, what do you wanna leave behind from your chat with us
- 49:31today?
- 49:34I will say that success is always under construction.
- 49:38And it's really when you start the process of creating your escape plan from wherever you are
- 49:42to where you want to be.
- 49:44I think there's joy in the process of doing that.
- 49:46And that's where a lot of the freedom comes from.
- 49:48It's not in the not necessarily in the end result.
- 49:51It's I am building my freedom plan here, and it lights me up.
- 49:55And so don't- if you can fall in love with- I say marry the process of building it and
- 50:00divorce the outcome, and you'll go a lot further.
- 50:05Bury the process, divorce the outcome.
- 50:07I like that.
- 50:09You not have built that unless you got that somewhere else.
- 50:11I like that.
- 50:12I think I may have monitored it from my friend who actually endorsed my book.
- 50:16So there you go.
- 50:17But that's all I'll leave there.
- 50:19But we are.
- 50:19We're going launch the book.
- 50:20If you go to Amazon and type in Become Time Rich, you can grab it in Canada, USA.
- 50:24Hopefully, it's going be big in The USA.
- 50:26But it will be in bookstores as of May 28.
- 50:30But if you go to Amazon now and preorder it, you take a screenshot of your confirmation of
- 50:38order and tag me on Instagram, you'll get an automatic message from my ManyChat bot to go
- 50:46into a list and I'll gift you my latest time rich AI course for free.
- 50:51Just comes to you for free.
- 50:53So, if anyone does that and pre orders, that's my special pre order gift.
- 50:57Now, I'm
- 50:58gonna have to go pre order it so I
- 50:59It'll can get come to you.
- 51:01So, that's what I've got in place.
- 51:04But the big launch, we're running some ads.
- 51:07We're launch it hopefully this week.
- 51:08We're gonna run ads to a big online launch.
- 51:10I wanna get 1,000 people on the Zoom to that launch.
- 51:14That's on the June 1, my time, which is evening on a Saturday evening in USA and Canada.
- 51:19If you follow me on Instagram, you'll likely see an ad to come along.
- 51:23It's a free launch.
- 51:24It's fun.
- 51:25I'm just going to be talking about the book and lots of lessons, giveaway stuff.
- 51:28It's just a free experience and it's like a big party online.
- 51:31Alright.
- 51:31Well, I'll try to get my team to put this out before so that we can help you out with that.
- 51:37And if you wanted to send us the link, we'll put it in the show notes to try to get it out
- 51:41just before, the week before.
- 51:43Okay.
- 51:44Well, the link to the launch is become timerichbook.com.com
- 51:49timerichbook.com.
- 51:54Alright.
- 51:56It might need a www booked up before it as well if it doesn't work, but
- 51:59Or worst case scenario, just send it to me as backup just in case.
- 52:02Oh, perfect.
- 52:02Okay.
- 52:03But
- 52:04it's been a pleasure.
- 52:06Charming and bubbly and you love what you do.
- 52:09Right?
- 52:09So if we could just bottle that, that would be great.
- 52:13And it's been a pleasure spending the time with you.
- 52:17I think when I think of what I'm walking away with is leverage, I love I know purpose, but
- 52:23what to eliminate.
- 52:25I love that Because concept, it just almost feels like you're creating a path, like with
- 52:30every kind of law that you kind of talk about in the book.
- 52:35So for people that are you're trying to find your way, whether you're in a job and you're
- 52:39trying to do something for more fun, I think you can apply these.
- 52:42It doesn't mean that you're going go out and be an entrepreneur.
- 52:45But is it that you really what would you do in your free time for free?
- 52:50Spend time doing that just to bring that joy.
- 52:53And if you're in business, apply the principles and create that success that maybe has been
- 52:59eluding you or you're on your way to achieving.
- 53:01And so with me, thank you again, Lloyd, for being here, for everybody for hanging out with
- 53:05us.
- 53:06And my book, I'm creating a course with live coaching on the Aurora.
- 53:11That's gonna be launching in June.
- 53:13So connect with me, and I can give you all the details.
- 53:16Again, Lloyd, thanks so much, everyone.
- 53:19Thanks for tuning in to Authentic Living with Roxanne, creating the space for positive,
- 53:24healthy change.
- 53:26Roxanne is a keynote speaker, psychotherapist, and coach.
- 53:30To work with Roxanne, visit roxannederhaj.com/blueprint.
- 53:36We'll see you next time on Authentic Living with Roxanne.