Latest / Stuff You Should Know / The Happy Place of Saturday Morning Cartoons
Transcript
- 0:01Speaker 1: Welcome to Stuff You Should Know, a production of iHeartRadio.
- 0:11Speaker 2: Hey, and welcome to the podcast. I'm Josh, there's Chuck,
- 0:14Speaker 2: there's Jerry, and we are practically perfect in every way
- 0:18Speaker 2: here on Stuff you should Know.
- 0:20Speaker 1: That's right. I'm just a bill, only a bill.
- 0:24Speaker 2: Oh yeah, Well, have you ever been to Capitol Hill?
- 0:29Speaker 1: Oh? I'm just sitting here on Capitol Hill.
- 0:31Speaker 2: Do you remember we did a whole episode on Schoolhouse
- 0:34Speaker 2: Rock once and you had Bob Nastanovitch.
- 0:37Speaker 1: John Yeah, a Pavement who. By the way, I finally
- 0:41Speaker 1: met him in real life. Oh yeah, yeah. I was
- 0:45Speaker 1: at a hard Quartet show, the New Supergroup with Matt
- 0:49Speaker 1: Sweeney and Stephen Malkmus and Emmit Kelly and Jim White
- 0:53Speaker 1: and in Atlanta and I turned around in the Bridy
- 0:55Speaker 1: Playhouse lobby and Nastanovich comes strolling in and I was like, hey, man,
- 1:00Speaker 1: I was like, uh, and I'm sure he gets hay
- 1:03Speaker 1: Manned a lot, so he had he has, you know,
- 1:06Speaker 1: his guard up. Actually he didn't. He was nice, but
- 1:09Speaker 1: I was like, hey, I said, it's Chuck from Stuff
- 1:11Speaker 1: you should Know. It's like good to finally meet you
- 1:13Speaker 1: in person. And he He's like, oh, hey, man, and
- 1:15Speaker 1: we chatted for a minute and it was great.
- 1:17Speaker 2: Oh that's cool. He remembered you.
- 1:18Speaker 1: Huh yeah, yeah, we've emailed and texted here and there.
- 1:21Speaker 2: Oh, gostcha. Well that's great, Chuck.
- 1:23Speaker 1: So that's my bobn Thestandovich story.
- 1:25Speaker 2: That's a great one. That's about as good as a
- 1:27Speaker 2: Bobnistandovich story.
- 1:28Speaker 1: Get yeah. I mean I got to meet a pavement guy.
- 1:31Speaker 1: So that was like the bucket list complete.
- 1:34Speaker 2: So I guess I guess I can't think of a
- 1:40Speaker 2: segway from bucket list. I mean, I guess it would
- 1:44Speaker 2: be an uncrossed off thing on my bucket list to
- 1:49Speaker 2: build a time machine and go back to nineteen eighty
- 1:51Speaker 2: three and watch Saturday morning cartoons again. How's that?
- 1:55Speaker 1: Yeah?
- 1:55Speaker 2: What I mean?
- 1:56Speaker 1: What was your routine in your house?
- 1:58Speaker 2: Oh?
- 1:58Speaker 1: Baby, yeah, let's hear.
- 2:01Speaker 2: I don't ever recall having to worry about my sisters
- 2:07Speaker 2: trying to change the channel like it was Saturday morning cartoons.
- 2:11Speaker 2: It was all me, yeah, oh okay morning. Yeah, it
- 2:15Speaker 2: was great.
- 2:15Speaker 1: So they were watching.
- 2:17Speaker 2: No, Amanda's five years older than me, Karen was thirteen
- 2:20Speaker 2: years older than me. Oh yeah, so she either one
- 2:22Speaker 2: of them had much interested in Saturday morning cartoons when
- 2:25Speaker 2: I did the interested and overlap.
- 2:27Speaker 1: Yeah, we were close enough. Scott's three years older, Michelle six,
- 2:31Speaker 1: so we overlapped a bit, and our routine was it was,
- 2:35Speaker 1: you know, Saturday morning cartoons, but it was always a
- 2:37Speaker 1: race to the big yellow chair to see who could
- 2:41Speaker 1: claim that first.
- 2:42Speaker 2: That's you sat in a chair. I sat like three
- 2:44Speaker 2: feet from the TV on the ground, cross leg in
- 2:46Speaker 2: front of it.
- 2:47Speaker 1: Yeah, you were one of those guys. Yeah, for sure,
- 2:50Speaker 1: because you weren't blocking anybody.
- 2:51Speaker 2: No, it was totally cool. It was just me. I
- 2:54Speaker 2: love it yep with my et cereal.
- 2:57Speaker 1: Yeah, parents sleeping in Yep, for sure.
- 3:00Speaker 2: I Actually I can't say what anyone else in the
- 3:02Speaker 2: house was doing during eight am to twelve pm every
- 3:06Speaker 2: Saturday morning.
- 3:07Speaker 1: Yeah. I don't remember watching them, like the whole block,
- 3:10Speaker 1: but maybe I did.
- 3:12Speaker 2: Yeah, I'm pretty sure I did. Except I know we've
- 3:14Speaker 2: talked about it before. I don't remember what episode, but
- 3:19Speaker 2: Thunder the Barbarian I would miss it. I would get
- 3:23Speaker 2: to watch like the first seven eight minutes and then
- 3:25Speaker 2: my mom would be like, it's time to leave for
- 3:26Speaker 2: swimming lessons, and it was such a bummer. Yeah, and
- 3:30Speaker 2: I know I've talked about it before on the show
- 3:33Speaker 2: because a listener was so kind that they bought the
- 3:37Speaker 2: complete series of Thunder the Barbarian and mailed it to
- 3:41Speaker 2: me where that I could see it.
- 3:43Speaker 1: Yeah, that's amazing. Yeah was it VHS?
- 3:47Speaker 2: No DVD? Man? They really they've styled me out, so
- 3:50Speaker 2: thank you.
- 3:50Speaker 1: That's amazing.
- 3:52Speaker 2: So all right, let's get into this because I'm sure
- 3:54Speaker 2: we're going to pepper our own favorite cartoons that we
- 3:57Speaker 2: watched throughout this, right.
- 4:00Speaker 1: I might mention a cartoon or two, you never know.
- 4:02Speaker 2: Okay, I mean you were into this, right, like for
- 4:04Speaker 2: years and years you spent Saturday mornings watching cartoons, right, Oh.
- 4:08Speaker 1: Yeah, yeah, I mean, as you've reminded me over and
- 4:12Speaker 1: over through our lives. I am a bit older than you,
- 4:15Speaker 1: so there will be some overlap. But also, you know,
- 4:18Speaker 1: as evidenced by like your love of like the Gi
- 4:21Speaker 1: Joe stuff that was a little bit after when I
- 4:24Speaker 1: was into that kind of thing. So there'll be some
- 4:25Speaker 1: misses here and there too.
- 4:27Speaker 2: I'm sorry you left out the adjective superior Gi Joe stuff.
- 4:35Speaker 1: Yeah. This is a fun trip down memory lane though,
- 4:38Speaker 1: and big thanks to Julia for this.
- 4:39Speaker 2: Yeah, for sure, So for those of you who were
- 4:43Speaker 2: born after the mid nineties or even the early nineties,
- 4:47Speaker 2: I guess because it took a few years to come
- 4:51Speaker 2: to realize that there was such a thing as Saturday
- 4:52Speaker 2: morning cartoons and then get into them, you might not
- 4:56Speaker 2: really get what we're talking about. Maybe you've heard of
- 4:58Speaker 2: Saturday morning cartoons, like exers love to talk about it
- 5:01Speaker 2: all the time, clearly, but it was a very special thing,
- 5:07Speaker 2: like a point in time every week where essentially every
- 5:12Speaker 2: child in America and I've read also Australia had their own,
- 5:16Speaker 2: the UK had their own to an extent, the Canada,
- 5:20Speaker 2: other countries in Asia had like Saturday morning cartoons. And
- 5:23Speaker 2: you came and you sat down and you watched four
- 5:26Speaker 2: straight hours of cartoons, yeah, peppered with ads directed to
- 5:32Speaker 2: you a five, six, seven, eight nine year old and
- 5:37Speaker 2: loved life. And that was like your time in the
- 5:40Speaker 2: week because like you said, parents tended to sleep in
- 5:43Speaker 2: during that time. They were totally happy with their kids
- 5:46Speaker 2: amusing themselves for the first four hours of the morning,
- 5:49Speaker 2: watching TV and eating sugary cereal, and like it's there
- 5:55Speaker 2: was a real loss when it went away, Like I
- 5:57Speaker 2: was well out of watching Saturday more and cartoons by the.
- 6:00Speaker 1: Time we went away same.
- 6:02Speaker 2: But I remember feeling like a real like sense of
- 6:05Speaker 2: like younger kids and like subsequent generations, like really missing
- 6:10Speaker 2: out on something that we were in retrospect, really lucky
- 6:13Speaker 2: to have.
- 6:14Speaker 1: Yeah, and you know, I'm sure the counter to that
- 6:16Speaker 1: could be like, yeah, bruh, but we can watch anything
- 6:20Speaker 1: we want, whenever we want, all the time, including Saturday morning.
- 6:26Speaker 1: But and not to say like, oh, things were better then,
- 6:29Speaker 1: but there was something special about a block when you
- 6:33Speaker 1: didn't have choice like that, Yeah, dedicated to you, aim
- 6:36Speaker 1: squarely at you for a certain amount of time, saying
- 6:39Speaker 1: we see you, kids, and we want to sell you things.
- 6:44Speaker 2: It's true. Like when I read about, you know, just
- 6:46Speaker 2: how shamefully bad the commercialism was in the eighties, I
- 6:52Speaker 2: still am like, I don't I don't care. Like I
- 6:54Speaker 2: loved all I loved every minute of it.
- 6:56Speaker 1: Yeah, and the commercials, this will see, we're not that
- 7:00Speaker 1: much different than the content. And I saw this in
- 7:04Speaker 1: action when when Ruby was younger and she would watch
- 7:06Speaker 1: commercials with the same fervor. And I'll be like, yeah,
- 7:10Speaker 1: I guess I did the same thing. You know.
- 7:11Speaker 2: I remember when we first started podcasting, with ads the
- 7:15Speaker 2: whole the whole idea was, yeah, just all of a
- 7:18Speaker 2: sudden start talking about the products, so no one gets
- 7:20Speaker 2: that you're talking, you're giving an AD. And we were
- 7:23Speaker 2: both like, we're not doing that at all. And that's
- 7:25Speaker 2: where the idea for the the fan submitted jingles came about.
- 7:29Speaker 2: Was to make sure everybody knew an AD is coming.
- 7:32Speaker 2: We're not just suddenly going to start talking about how
- 7:34Speaker 2: great Ore Casper Mattress is, you know.
- 7:36Speaker 1: Right, because I love cartoons and I love printer ink.
- 7:39Speaker 1: Now that you mention it, yeah, I do too.
- 7:41Speaker 2: And you know, I've got one of those Epsen printers
- 7:44Speaker 2: and they have like a tankless or a bottomless tank
- 7:47Speaker 2: where you just refill the cartridges. You don't even have
- 7:49Speaker 2: to go buy new cartridges, do they? Yeah, Epsin.
- 7:55Speaker 1: I wonder I people are going to suspect that's real
- 7:57Speaker 1: and not a bit.
- 7:58Speaker 2: No, it's a bit.
- 7:58Speaker 1: Everybody should send you some though, you know. Yeah, But
- 8:02Speaker 1: what we're talking about is a span of time of
- 8:04Speaker 1: a few decades, about sixty five to two thousand ish,
- 8:07Speaker 1: although you will see there was some one straggler at
- 8:11Speaker 1: least beyond two thousand and cartoons had been around but
- 8:15Speaker 1: they had mainly been in movie theaters, like they would
- 8:17Speaker 1: play them before, Like you get to like a fancy
- 8:20Speaker 1: movie theater and they'll be like an organ player and
- 8:22Speaker 1: you would see a cartoon and maybe a newsreel. The
- 8:25Speaker 1: first sort of regular running TV cartoon was something called
- 8:29Speaker 1: Crusader Rabbit in nineteen fifty Yeah, just ran for a
- 8:33Speaker 1: couple of years. But the first big breakout was the
- 8:36Speaker 1: Mighty Mouse Playhouse. Mighty Mouse had been around since nineteen
- 8:40Speaker 1: forty two, but it made its big Saturday morning television
- 8:44Speaker 1: debut in nineteen fifty five on CBS.
- 8:47Speaker 2: Yeah, and that changed everything because prior to this, there
- 8:50Speaker 2: was Saturday morning programming apparently all the way back to
- 8:53Speaker 2: the days of radio. If you were a kid, you
- 8:55Speaker 2: would tune in either after school or on Saturday mornings
- 8:58Speaker 2: to hear your favorite program. So they were well aware
- 9:02Speaker 2: that this is when kids listened and then eventually watched TV.
- 9:06Speaker 2: But if you were a kid on Saturday morning, you're
- 9:07Speaker 2: probably watching like some clubhouse style show where, yeah, some
- 9:11Speaker 2: local dude who might or might not be dressed as
- 9:14Speaker 2: a sag clown is interacting with puppets in the studio audience.
- 9:18Speaker 2: It's nothing but kids, there's a single camera, it's produced
- 9:21Speaker 2: by your local TV station, and like that's what you
- 9:24Speaker 2: watch because they were so dirt cheap to make. And
- 9:28Speaker 2: then when Mighty Mouse came along, it basically showed these
- 9:32Speaker 2: things are maybe a little more expensive than that clubhouse
- 9:35Speaker 2: style show, but they're way cheaper than like The Lone
- 9:38Speaker 2: Ranger or Our Gang or some of the other stuff
- 9:41Speaker 2: we're showing on Saturday mornings. And there's something else that's
- 9:45Speaker 2: really really important to remember. We talked about it. I
- 9:48Speaker 2: think in our political cartoons episode. Cartoons are a super stimuli.
- 9:52Speaker 2: They hit our brains differently than watching Alfalfa or The
- 9:57Speaker 2: Lone Ranger or that sag clown, who are live action,
- 10:01Speaker 2: real life people. The kid is differently. They capture our
- 10:04Speaker 2: attention differently, And so Mighty Mouse essentially showed like, hey,
- 10:09Speaker 2: you want to like get into a kid's brain and
- 10:11Speaker 2: sell them stuff, Yeah, this is the way to do it.
- 10:13Speaker 2: Cartoons are the wave of the future.
- 10:15Speaker 1: Yeah, way do you get a load of droopy?
- 10:18Speaker 2: Droopy was great, wasn't they.
- 10:20Speaker 1: Yeah, although I don't remember stuff like that Saturday morning,
- 10:23Speaker 1: I remember stuff like Droopy more of like afternoon after
- 10:26Speaker 1: school kind of hours. But cartoons became a big deal
- 10:31Speaker 1: shortly after they hit the small screen and in nineteen
- 10:34Speaker 1: sixty and this is one of those little weird factoids
- 10:38Speaker 1: that I think some people might not realize is that
- 10:40Speaker 1: Flintstones is actually a primetime show. A lot of people
- 10:44Speaker 1: do know that, but a lot of people don't. So
- 10:46Speaker 1: was The Bugs Bunny Show at first, the Jetsons and
- 10:49Speaker 1: the New Adventures of Johnny Quest. They were all primetime
- 10:53Speaker 1: you know, major network, which is to say, either ABC,
- 10:56Speaker 1: CBS or NBC. This is pre Fox. Even there were
- 10:59Speaker 1: only three and not too long after nineteen sixty seven
- 11:04Speaker 1: was when they said, you know what, we got to
- 11:05Speaker 1: consolidate all this stuff to Saturday morning. And that was it.
- 11:10Speaker 1: It was a new thing. And like you said, it
- 11:12Speaker 1: was pretty cheap to make, especially, I mean some of
- 11:15Speaker 1: the cartoons were better than others. There were some that
- 11:17Speaker 1: were really cheap and kind of poorly made, where like
- 11:19Speaker 1: just the mouths moved and stuff like that. And it
- 11:22Speaker 1: was the same person voicing every character like kind of clearly.
- 11:26Speaker 1: And they were like, Hey, what we can do here
- 11:29Speaker 1: is we've got these kids. We got this captive audience,
- 11:32Speaker 1: tons and tons of kids named Josh Clark, sitting three
- 11:35Speaker 1: feet in front of their TV Chris Cross Apple sauce,
- 11:38Speaker 1: and that means we can sell them toys and sugar.
- 11:42Speaker 2: Yes, And they were already doing this, I mean those
- 11:44Speaker 2: clubhouse style TVs. The guy would do like what the
- 11:47Speaker 2: original podcast ads were supposed to, just suddenly be talking
- 11:50Speaker 2: about a brand new toy that he loves. Right, yeah, right,
- 11:53Speaker 2: So they've been doing this before, but again, cartoons, they
- 11:55Speaker 2: just were operating on a different plane. And I think
- 12:00Speaker 2: nineteen sixty six was a pivotal year according to I
- 12:04Speaker 2: found a pretty good article about this by a guy
- 12:07Speaker 2: named Paul FP. Pogue It's great name on encyclopedia dot com,
- 12:11Speaker 2: and he basically says nineteen sixty six was the It
- 12:14Speaker 2: was the year because that was the first year where
- 12:17Speaker 2: all three networks showed cartoon blocks on Saturday mornings, and
- 12:22Speaker 2: from that moment on until I would argue the late nineties,
- 12:28Speaker 2: really he was a golden age for cartoons on Saturday mornings.
- 12:33Speaker 1: Yeah, for sure. And you you know, you didn't have
- 12:37Speaker 1: a DVRs or TVO or anything like that to record stuff. Obviously,
- 12:42Speaker 1: you didn't really even have VCRs to record things. You
- 12:45Speaker 1: probably just had the one TV at least until kind
- 12:48Speaker 1: of mid to late seventies is when multiple TVs really
- 12:51Speaker 1: started showing up a little bit more unless you were,
- 12:53Speaker 1: you know, like the rich kid, and so you had
- 12:56Speaker 1: to figure out in debate with your siblings if they
- 12:58Speaker 1: were around, what to watch by reading most you know
- 13:02Speaker 1: a lot of people got TV Guide, but we did
- 13:04Speaker 1: not pay for that because we didn't pay for extra
- 13:06Speaker 1: things in our family.
- 13:07Speaker 2: Sure, but you know, we.
- 13:08Speaker 1: Had the local paper which had the TV listings, and
- 13:11Speaker 1: so you pour through some made arguments that you know,
- 13:13Speaker 1: it had kids reading on Saturday morning as a result,
- 13:16Speaker 1: and you would, you know, sometimes there were real Sophie's
- 13:19Speaker 1: choices to be made on what to watch.
- 13:21Speaker 2: Right and the reason why. And this is what's hard
- 13:24Speaker 2: to understand if you're like gen Z or even like
- 13:27Speaker 2: a late millennial. There was no choice in what you
- 13:32Speaker 2: were watching. When you said on Saturday mornings, the networks
- 13:37Speaker 2: that you were watching were showing you the shows that
- 13:41Speaker 2: they decided they wanted to run. So a show you
- 13:44Speaker 2: watched was on a specific time, on a specific network
- 13:49Speaker 2: on a specific day, in this case Saturday morning. So
- 13:52Speaker 2: you just sat down and I think there was something
- 13:54Speaker 2: about not having that choice that made it even more
- 13:57Speaker 2: enjoyable so long as the stuff was good.
- 14:01Speaker 1: Yeah, I mean they were serving us exactly what we wanted.
- 14:03Speaker 1: I never had any complaints, did you No.
- 14:05Speaker 2: The only complaint I had that I didn't have three
- 14:07Speaker 2: TVs that I could watch. Yeah, them all at the
- 14:10Speaker 2: same time, or even better sequentially.
- 14:12Speaker 1: Yeah, for sure. And while this was all, you know,
- 14:14Speaker 1: kind of fun and games are not all fun and
- 14:16Speaker 1: games mostly fun and games, there are people out there,
- 14:19Speaker 1: you know, kind of smarty pants, people who have made
- 14:21Speaker 1: arguments for things like, Hey, it introduced a new generation
- 14:25Speaker 1: to the Beatles, because I certainly remember watching that Beatles
- 14:27Speaker 1: cartoon when I was a kid. Oh yeah, Yeah. I
- 14:30Speaker 1: came out in sixty five, but by you know, it
- 14:32Speaker 1: was still running somewhere because I watched it, and that's
- 14:35Speaker 1: where I kind of got my love of the Beatles.
- 14:37Speaker 1: It introduced kids to, you know, concepts like what might
- 14:41Speaker 1: happen in the future with the Jetsons. There's a historian
- 14:43Speaker 1: named Joel Rhodes who said that the cartoons perform what
- 14:47Speaker 1: the scholars call the bardic function. Yeah, as in like
- 14:50Speaker 1: medieval bards and people would sit around and listen to
- 14:52Speaker 1: the stories and it would give kids on the playground,
- 14:55Speaker 1: like they knew the same jokes, they had same reference points.
- 14:59Speaker 1: It bonded a generation.
- 15:01Speaker 2: Because they were all watching the same thing on the
- 15:04Speaker 2: same day at the same time. So, yes, that was
- 15:07Speaker 2: the culture for kids. That's where you got your culture largely,
- 15:11Speaker 2: I mean not entirely. There was Mad Magazine after all, right,
- 15:15Speaker 2: but like that, that was because there wasn't choice, because
- 15:19Speaker 2: you couldn't be like, hey, have you seen Black Dub No,
- 15:21Speaker 2: I haven't seen that, but have you seen Time Crimes?
- 15:24Speaker 2: It's a great right, Like those conversations didn't happen. It
- 15:28Speaker 2: was some kid yelled out like exit stage left. Every
- 15:33Speaker 2: kid on the playground just cracked up because they knew
- 15:36Speaker 2: exactly what they were talking about. And if you don't
- 15:39Speaker 2: know what I'm talking about, just look up cartoon exit
- 15:41Speaker 2: stage left.
- 15:42Speaker 1: Yeah, that's right, it was that snaggle buss. Yes, okay,
- 15:46Speaker 1: I get some of those confused sometimes.
- 15:47Speaker 2: Now you nailed it, but you nailed We also.
- 15:51Speaker 1: Uh hammered this home in the Schoolhouse Rock episode. But
- 15:55Speaker 1: we do have to mention that how pivotal school House
- 15:58Speaker 1: Rock was and literally teaching kids things about history and
- 16:02Speaker 1: about politics and civics and government and math and English
- 16:07Speaker 1: like you name it. It was all there and like
- 16:10Speaker 1: real learning, like legitimate awesome learning, awesome stuff.
- 16:13Speaker 2: Yeah, that was a good episode. I remember I cracked
- 16:16Speaker 2: myself up and we almost like had to take our
- 16:19Speaker 2: younger break. Yeah, if I remember correctly.
- 16:22Speaker 1: Do you remember the joke?
- 16:23Speaker 2: I think I did some weird impression of Chuck Jones
- 16:28Speaker 2: the Loony Tunes guy.
- 16:29Speaker 1: Oh man, I gotta listen to this one now.
- 16:31Speaker 2: Yeah, maybe we.
- 16:32Speaker 1: Should put Schoolhouse Rock as our select on Saturday. Oh
- 16:35Speaker 1: that's a great idea when this one comes out, the idea.
- 16:37Speaker 2: Yeah, that's a that's a wonderful idea.
- 16:39Speaker 1: Chunk Jerry, make a note of that. And then now
- 16:42Speaker 1: I'm doing the flintstones hammering something into a stone tablet.
- 16:48Speaker 2: I looked up The Great Kazoo because anytime I hear Flintstones,
- 16:51Speaker 2: I think Great Kazoo. Yeah, and did you know he
- 16:54Speaker 2: was He was an alien who was banished from his
- 16:58Speaker 2: planet for creating a doomsday device.
- 17:02Speaker 1: I don't remember that part.
- 17:03Speaker 2: I didn't either.
- 17:04Speaker 1: I remember him floating around, but yeah, that's right.
- 17:06Speaker 2: And being extremely condescending.
- 17:08Speaker 1: Yeah, for sure, it's a real George dum Shall we
- 17:12Speaker 1: take a break yeah, let's take a break, all right.
- 17:14Speaker 1: Whenever you call me a dumb dumb that means I
- 17:16Speaker 1: have to go reset. We'll be right.
- 17:18Speaker 2: Back, Chuck. There was one other thing that, one other
- 17:41Speaker 2: place you could find out what was running at what
- 17:44Speaker 2: time on what network, Saturday Morning Cartoons. It was the
- 17:49Speaker 2: annual ad, full page ad in the comic books in
- 17:53Speaker 2: the fall that announced like the Saturday Morning Cartoons line up.
- 17:57Speaker 1: Yes, huh, I didn't know that.
- 17:59Speaker 2: Yeah, well, I was going to say, go look them
- 18:02Speaker 2: up because they're very nostalgic, but they're just awesome. They're
- 18:05Speaker 2: just so great, and they would tell you what time
- 18:07Speaker 2: it was on and then it was all starting in
- 18:09Speaker 2: two short weeks and you just couldn't wait.
- 18:12Speaker 1: Well, and how sweet that you could publish a one
- 18:15Speaker 1: time thing and that was the lineup.
- 18:17Speaker 2: Right, Like, it's not changing, no, for sure, although apparently
- 18:20Speaker 2: they would change lineups in spring for shows that weren't working,
- 18:25Speaker 2: but more often than not you were seeing largely the
- 18:28Speaker 2: same shows.
- 18:29Speaker 1: Yeah, so yeah, I remember that's when things would change
- 18:34Speaker 1: sort of mid season. That was always disconcerting.
- 18:36Speaker 2: Yeah. And one other thing I just barely touched on.
- 18:38Speaker 2: It was there was a subtext to it all this
- 18:40Speaker 2: started right after summer ended, so you had all summer
- 18:45Speaker 2: to have a great time. Summer stops, school starts, and
- 18:49Speaker 2: then Saturday Morning Cartoon kicks off a new season.
- 18:52Speaker 1: Oh man, I love it. The fall TV season. So
- 18:55Speaker 1: we mentioned advertising. This is going to be a big
- 18:57Speaker 1: part of this episode because it really goes and lockstep
- 19:00Speaker 1: with Saturday Morning Cartoons and all children's programming of all time.
- 19:05Speaker 1: But at one point, you know, like I mentioned, they
- 19:07Speaker 1: realized they had a captive audience. They could sell them
- 19:09Speaker 1: toys and sugar. But the lines started to blur in
- 19:12Speaker 1: the nineteen seventies between content and advertising in such a
- 19:17Speaker 1: way it was sort of like the beginning of In fact,
- 19:21Speaker 1: I'm curious when that people started using words like IP
- 19:25Speaker 1: intellectual property, because now we would just call it IP.
- 19:28Speaker 1: Back then, it was like, hey, we got the Jackson five,
- 19:31Speaker 1: they are a successful musical group. Let's give them a cartoon.
- 19:33Speaker 1: We got the Osmond's kids, love the Brady Bunch, Let's
- 19:37Speaker 1: do the Brady Bunch kids. We got the Flintstones, Hey,
- 19:41Speaker 1: let's give them a cereal. And things started just kind
- 19:45Speaker 1: of crossing streams such where yeah, like we would just
- 19:49Speaker 1: call that IP today, it's like, let's take a thing
- 19:51Speaker 1: and exploit it in as many different ways and sell
- 19:53Speaker 1: it in as many different ways as we can.
- 19:55Speaker 2: Right, yes, exactly. They were cartoons starting, like you said,
- 20:00Speaker 2: the seventies became marketing tools, and at first it was
- 20:04Speaker 2: to basically extend the advertising power of an existing TV show,
- 20:10Speaker 2: like all the ones you listed right and more. Yeah,
- 20:13Speaker 2: But then they started saying, like, hey, we have this
- 20:15Speaker 2: line of greeting cards. The care Bears started out as
- 20:18Speaker 2: a greeting cards line, so did shirt Pales as a
- 20:21Speaker 2: matter of fact. Yeah, And they would say, like, people
- 20:24Speaker 2: are going crazy for these mugs with these adorable characters
- 20:27Speaker 2: on them, because care Bears did have the loveliest animation
- 20:30Speaker 2: potentially of all time of all Saturday Morning cartoons.
- 20:33Speaker 1: Yeah, I think so.
- 20:34Speaker 2: And then they said, Okay, mugs are not enough, Greeting
- 20:37Speaker 2: cards are not enough. Let's like really blow out this
- 20:41Speaker 2: ip if they were calling it that, and turn it
- 20:44Speaker 2: into a kids show and then start selling like dolls
- 20:48Speaker 2: and figures of these cartoons to the kids watching these shows.
- 20:52Speaker 2: And you could take something like the care Bears as
- 20:55Speaker 2: a greeting card line and turn them into a hot property.
- 20:59Speaker 1: Yeah, I mean we'll read through a few of these.
- 21:02Speaker 1: That was a pac Man TV show of course, that
- 21:04Speaker 1: was good, which was an arcade game. Of course. There
- 21:08Speaker 1: was a Dungeons and Dragons cartoon that was pretty good
- 21:11Speaker 1: role playing game. I don't think I ever saw that
- 21:14Speaker 1: there was let me see here, obviously the Transformers, yeah,
- 21:18Speaker 1: long before they were not so great Michael Bay movies.
- 21:21Speaker 1: They were toys and then a cartoon. And as you'll see,
- 21:25Speaker 1: some of these things kind of it's hard to remember
- 21:27Speaker 1: which one came before the other or if they were
- 21:29Speaker 1: like developing toys just to sell a cartoon or developing
- 21:33Speaker 1: a cartoon just to sell toys. It kind of except
- 21:37Speaker 1: for you know, Rambo and Chuck Norris, which were actual
- 21:39Speaker 1: shows in nineteen eighty six, Rambo The Force of Freedom
- 21:43Speaker 1: and Chuck Norris Karate Commandos Double K. I think the
- 21:48Speaker 1: Teenage Mutant Ninja Turtles was the one that started out
- 21:50Speaker 1: as a show just to sell the.
- 21:52Speaker 2: Toys, right, Yeah, they were basically co developed at the
- 21:56Speaker 2: same time. Was part of a grand scheme. I know.
- 22:00Speaker 2: Jim and the Holograms was a cartoon before the toys,
- 22:03Speaker 2: about a year before the toys. Okay, there were Smurfs
- 22:09Speaker 2: when the Smurfs came out, that was a big deal. Yeah,
- 22:12Speaker 2: because there was there was like was it one hundred
- 22:15Speaker 2: or one hundred and one Smurf with Papa Smurf, and
- 22:18Speaker 2: they made little like really collectable size action r well
- 22:23Speaker 2: not action figures because they weren't action at all, but
- 22:25Speaker 2: just little figures of the Smurf. You remember those, Yeah,
- 22:27Speaker 2: you could smurf them all And yes, exactly, I'm pretty
- 22:30Speaker 2: sure they had like a hundred different ones that you
- 22:32Speaker 2: could collect, and people went bonkers on those things because
- 22:35Speaker 2: they were just so cute and you could put them
- 22:36Speaker 2: on your desk or you could play with them or
- 22:38Speaker 2: do whatever. If the Smurfs came first, and I think
- 22:41Speaker 2: that they really kind of helped kick off that genuine
- 22:45Speaker 2: like we can really market the heck out of these
- 22:48Speaker 2: cartoons if we make figures based on these.
- 22:51Speaker 1: Yeah, see that that's a slight divide. I was a
- 22:53Speaker 1: little bit old for Smurfs, a little bit old for Smurfs.
- 22:57Speaker 2: Full stop Smurfs is still pretty good.
- 23:00Speaker 1: Hey, they're still making those movies. Man, those one out
- 23:02Speaker 1: last year, wasn't there.
- 23:03Speaker 2: I have not seen you mean, like the CGI movies. Yeah, yeah,
- 23:07Speaker 2: I've not seen them. But yeah, I think they've got
- 23:09Speaker 2: several out.
- 23:10Speaker 1: Yeah, I think it's the same thing. They're still smurfing
- 23:12Speaker 1: at the box office.
- 23:13Speaker 2: That's great. And then there were other ones like Strawberry Shortcake,
- 23:16Speaker 2: My Little Pony. Well, like you said, the lines between
- 23:21Speaker 2: did the cartoon come first, did the toys come first,
- 23:23Speaker 2: it really doesn't matter because they were all part of
- 23:26Speaker 2: the same package. By this point were well into the eighties,
- 23:30Speaker 2: which not coincidentally was the deregulation minded Reagan era, and
- 23:35Speaker 2: cartoons at this point had evolved into half hour essentially
- 23:40Speaker 2: commercials for the actual toy, and in the most pronounced cases,
- 23:47Speaker 2: the actual commercials were for the toys in the cartoon
- 23:51Speaker 2: that the toys were based on.
- 23:53Speaker 1: Yeah, I've got some stats here because in the late
- 23:57Speaker 1: seventies of the FTC, and we're going to talk about
- 24:00Speaker 1: the FCC and the FDC quite a bit, because parents
- 24:04Speaker 1: and the government started to get a little upset. Basically,
- 24:06Speaker 1: they saw the writing on the wall, and in late
- 24:08Speaker 1: seventies they released numbers by the FTC that highlighted what
- 24:13Speaker 1: they called it like a real health problem for this
- 24:16Speaker 1: programming companies every year and this was back then in
- 24:20Speaker 1: the seventies, spent five hundred to six hundred million dollars
- 24:24Speaker 1: on ads targeted to children. Of all the foods being
- 24:29Speaker 1: advertised to kids, two thirds, I'm surprised it wasn't more
- 24:32Speaker 1: than this, honestly were highly sugared products.
- 24:35Speaker 2: It was by my Josh math calculations, it was over
- 24:39Speaker 2: ninety five percent.
- 24:40Speaker 1: Yeah, that feels about right.
- 24:41Speaker 2: Yeah, for real, because of all the foods. But even
- 24:45Speaker 2: of all the ads, chuck, most of them were first
- 24:48Speaker 2: sugared foods. There was a study or that Trade Commission
- 24:53Speaker 2: study looked at some data that looked at nine months
- 24:57Speaker 2: of nineteen seventy five nine even the whole year looked
- 24:59Speaker 2: at seven five hundred and fifteen ads. Seven and eighty
- 25:04Speaker 2: two of those ads were for sugary foods ninety five
- 25:09Speaker 2: point seven percent.
- 25:11Speaker 1: Was there anything for good food? Uh?
- 25:13Speaker 2: Yes? Actually there were four four ads over nine months,
- 25:18Speaker 2: four different ads for meats, vegetables, milk or cheese, and cheese.
- 25:24Speaker 2: And I think meats maybe had zero, so vegetables somehow
- 25:29Speaker 2: was basically carrying that. And I would guess all four
- 25:31Speaker 2: of those were different V eight ads or fruit juice ads.
- 25:36Speaker 1: Who was the guy? It was like the the dairy
- 25:40Speaker 1: counsel or something. The guy that danced around and sang
- 25:43Speaker 1: about cheese.
- 25:44Speaker 2: I think it was uh time for Timer. Was he
- 25:49Speaker 2: like a big circle with real long, skinny legs in
- 25:51Speaker 2: the That was Timer?
- 25:53Speaker 1: Okay, yeah, that was what was? That? Was that the
- 25:55Speaker 1: dairy Council.
- 25:56Speaker 2: I know. He was actually a respect to the government
- 26:01Speaker 2: actually doing something in the late seventies, which we'll talk about,
- 26:04Speaker 2: which was so he's a good days to kind of
- 26:07Speaker 2: counteract this stuff. Yeah, it was a good thing.
- 26:10Speaker 1: Okay.
- 26:10Speaker 2: He talked about eating proteins and stuff rather than sugar.
- 26:14Speaker 1: God, what a very weird He looks like Twinkie the
- 26:16Speaker 1: Kid a little bit.
- 26:17Speaker 2: Yeah. I couldn't put my finger on it. Chuck, You're
- 26:19Speaker 2: absolutely right, that's who it was, all right.
- 26:22Speaker 1: So the writing's on the wall. These studies are coming
- 26:24Speaker 1: out and people are saying, like, really, four ads for
- 26:28Speaker 1: good food and seven thousand plus for sugary stuff, and
- 26:31Speaker 1: so people started getting upset, not just about the ads though,
- 26:34Speaker 1: but about the content. Cartoon violence is a real thing.
- 26:38Speaker 1: Every time that was an adult in a cartoon, they
- 26:39Speaker 1: were buffoons and morons.
- 26:41Speaker 2: Or they had like an evil plot that the kids
- 26:43Speaker 2: had to foil.
- 26:45Speaker 1: Yeah, for sure, like they were bad people like Scooby
- 26:47Speaker 1: Doo kids were. They were always foiling the adults evil
- 26:50Speaker 1: plan exactly. They were never going against fellow whatever. I mean,
- 26:54Speaker 1: how old were they even.
- 26:55Speaker 2: They were late teens, maybe even for those high school Yeah,
- 26:59Speaker 2: I think they were bumming around to college. Yeah, yeah, yeah,
- 27:02Speaker 2: I think it was right before college.
- 27:04Speaker 1: Okay. Consumerism, of course was very much glorified in the
- 27:08Speaker 1: cartoons and the ads, and by the late sixties, you know,
- 27:12Speaker 1: jumping back a bit, there were there were groups that
- 27:14Speaker 1: were forming The Action for Children's Television got together, there
- 27:18Speaker 1: were lobbying the FCC. Obviously they regulate the media on
- 27:24Speaker 1: not cable as we'll see, but just regular TV. And
- 27:27Speaker 1: they were saying like, hey, this is this stuff is
- 27:29Speaker 1: we got to pull this back some like we're getting
- 27:32Speaker 1: out of hand with what we're feeding children four hours
- 27:34Speaker 1: at a time every Saturday.
- 27:35Speaker 2: Yeah. Yeah, this was, like you said, the late sixties.
- 27:38Speaker 2: It started to really kind of pick up in the
- 27:40Speaker 2: seventies because the reason why is more and more research
- 27:43Speaker 2: was funded studying what effect television had on kids, and
- 27:46Speaker 2: Saturday morning cartoons were a deep focus of those studies too.
- 27:51Speaker 2: There was a nineteen seventy five study from the National
- 27:53Speaker 2: Science Foundation. It was a metas funny analysis. Yeah, yeah,
- 27:57Speaker 2: and they said, Saturday morning cartoons are creating conflict within
- 28:01Speaker 2: families because kids are going to their parents saying I
- 28:06Speaker 2: want this, the parents say no, and then the kid
- 28:09Speaker 2: gets upset and starts arguing in that. Yeah, that's internal
- 28:12Speaker 2: family conflict. Familial conflict. And this same one of the
- 28:17Speaker 2: surveys found that kids, I think a third of kids
- 28:20Speaker 2: reported arguing sometimes when their parents said no, Six of
- 28:25Speaker 2: them argued quote a lot. So the reason why Saturday
- 28:29Speaker 2: morning cartoons in particular were causing this conflict is because
- 28:33Speaker 2: there were so many ads for so many kids products
- 28:37Speaker 2: that kids saw every Saturday that it increased the frequency
- 28:41Speaker 2: of kids asking for stuff, which increased the frequency of
- 28:44Speaker 2: being told no, which increased the frequency of arguing in conflict.
- 28:48Speaker 1: Yeah, for sure. Parents didn't like that. Of course, they
- 28:51Speaker 1: also didn't like that. They learned that and they did
- 28:55Speaker 1: you know, studies on this too, and they found that
- 28:58Speaker 1: young kids or kids in general, basically couldn't tell the
- 29:02Speaker 1: difference between cartoons and ads because sometimes it was the
- 29:07Speaker 1: literal characters from the cartoons selling you something. Sometimes it
- 29:10Speaker 1: was kids playing with toys and showing you the action
- 29:12Speaker 1: of the toys and kids just love watching that. And
- 29:15Speaker 1: the old you know, the younger you were, you really
- 29:18Speaker 1: couldn't tell the difference. Once you got a little bit older,
- 29:21Speaker 1: you could tell the difference just by the link and
- 29:23Speaker 1: be like, well, those are the short cartoons.
- 29:25Speaker 2: Right exactly. Yeah, because these ads were all like there
- 29:28Speaker 2: would be a mini cartoon within the ad, you know,
- 29:32Speaker 2: like Frank and Berry would almost fall into a pit
- 29:36Speaker 2: or something like that. Count Chocula would have to come
- 29:39Speaker 2: turn into a bat and rescue them or something like that,
- 29:41Speaker 2: and then they both end up eating their cereal. That Like,
- 29:46Speaker 2: if you're a little kid, you're like, this is great.
- 29:48Speaker 2: This is some weird short that they just put in
- 29:49Speaker 2: the middle of the show.
- 29:51Speaker 1: But it's not an ad, and I'm hungry all of
- 29:53Speaker 1: a sudden for that cereal.
- 29:56Speaker 2: Mom, I want some Count Chocula.
- 29:58Speaker 1: Yeah.
- 29:59Speaker 2: That was actually apctured really well in a Simpsons just
- 30:02Speaker 2: this almost in a side where Itching and Scratchy are
- 30:05Speaker 2: up for a cartoon award and one of the other
- 30:09Speaker 2: one of the other cartoons in the running for Best
- 30:12Speaker 2: Writing in a Cartoon Series was Action Figure Man. The
- 30:16Speaker 2: How to Buy Action Figure Man episode where it just
- 30:21Speaker 2: shows the little kid and goes, Mommy, I want it.
- 30:24Speaker 2: He's pointing to the action vase, like not even an
- 30:26Speaker 2: ad that was the episode.
- 30:28Speaker 1: That's really funny.
- 30:29Speaker 2: Yeah, they nailed it on that. They nailed it like
- 30:31Speaker 2: snaggle Puss.
- 30:32Speaker 1: They always do. So the long and short of all
- 30:36Speaker 1: of this past few minutes is that kids didn't know
- 30:38Speaker 1: that they were being sold things right, and parents didn't
- 30:41Speaker 1: like that. I think the authors of the paper were
- 30:44Speaker 1: fairly kind when they said, certainly, most advertisers do not
- 30:47Speaker 1: deliberately set out to confuse or mislead children, nor to
- 30:50Speaker 1: promote unsafe, unhealthier, social, socially undesirable behavior, which was very
- 30:55Speaker 1: naive I think. But maybe they were just trying to
- 30:58Speaker 1: soft sell it.
- 31:00Speaker 2: Right, So you put all this together that again started
- 31:02Speaker 2: in the sixties, is kind of agitation. And also this
- 31:04Speaker 2: is where this is the climate that Sesame Street grew
- 31:07Speaker 2: out of and probably made Saturday morning cartoons look even
- 31:10Speaker 2: worse because it showed you could make kids shows that
- 31:12Speaker 2: didn't poison their minds. And then it picked up in
- 31:17Speaker 2: the seventies and by nineteen seventy eight, the Federal Trade
- 31:20Speaker 2: Commission said, hey, we need to do something about this.
- 31:23Speaker 2: We're not going to do anything about it, but we're
- 31:26Speaker 2: going to make some recommendations. Through their staff report on
- 31:29Speaker 2: television advertising to children, they said, we should ban all
- 31:33Speaker 2: television advertising for any product whatsoever that's directed at very
- 31:37Speaker 2: young children.
- 31:38Speaker 1: That's a big one, right, so you can kiss.
- 31:41Speaker 2: My buddy goodbye. Right, ban advertising directed to older children
- 31:45Speaker 2: for sugar products, which makes sense. But the thing they
- 31:49Speaker 2: predicated this concern on just cracks me up, because those
- 31:53Speaker 2: things can pose serious dental health risks. Like that was
- 31:55Speaker 2: the extent of the concern with sugary products back then.
- 31:59Speaker 1: Yeah, could rat your tea, right, yeah, I mean that's
- 32:01Speaker 1: what you heard. That'll write your teeth, not like just
- 32:03Speaker 1: eating tons of sugar is not good for you.
- 32:05Speaker 2: Right. I remember having like a we did a module
- 32:08Speaker 2: that included a play and some other stuff in third
- 32:12Speaker 2: grade that was sponsored by Crest. There's a big Crest
- 32:15Speaker 2: like cutout stand up and like we just in class,
- 32:19Speaker 2: we just did this whole thing about brushing your teeth
- 32:21Speaker 2: with Crest brand toothpaste. It was like that pervasive.
- 32:25Speaker 1: We make holes and teeth. Do you remember that?
- 32:28Speaker 2: Yeah? I do, but I can't place it.
- 32:30Speaker 1: It was oh man, I mean, I think it was Crest,
- 32:33Speaker 1: but it was again a cartoon that Crest was running,
- 32:38Speaker 1: and it was the cavity something that they had to fight,
- 32:42Speaker 1: and that was what they would chant, we make holes
- 32:44Speaker 1: and teeth.
- 32:45Speaker 2: Yeah, that might have been one of the things that
- 32:47Speaker 2: kicked this off.
- 32:48Speaker 1: Yeah, probably so. And then the final requirement was advertisements
- 32:53Speaker 1: directed to older kids for other sugar products that they
- 32:58Speaker 1: could you know, put TV would be balanced by ads
- 33:03Speaker 1: for other nutritional products or health disclosures at the end
- 33:08Speaker 1: of the sugar product ad.
- 33:09Speaker 2: That's where Timer came from.
- 33:11Speaker 1: Yeah, okay, I gotcha.
- 33:12Speaker 2: That's also where bod Squad came from. Don't drown your food,
- 33:15Speaker 2: remember that one. Oh yeah, there was the cool thing
- 33:20Speaker 2: about Schoolhouse Rock is they'd already been doing this for
- 33:22Speaker 2: half a decade by the time other networks started to
- 33:26Speaker 2: do something about it by running these cute little cartoon PSAs.
- 33:30Speaker 2: So essentially they were ten to fifteen maybe up to
- 33:33Speaker 2: thirty second commercials that the networks had to run that
- 33:37Speaker 2: were cartoons too, So they appealed the kids, but they
- 33:40Speaker 2: rather than telling kids to buy fruity pebbles, they were
- 33:45Speaker 2: telling kids to brush your teeth or to exercise your
- 33:48Speaker 2: chompers with things like carrots and apples, that kind of stuff.
- 33:51Speaker 1: Right, should we take a break.
- 33:54Speaker 2: Let's talk about the rest of these. There's some other
- 33:56Speaker 2: stuff that you just kind of take for granted. I
- 33:59Speaker 2: didn't realize came out of an actual deal between the
- 34:02Speaker 2: networks and the FTC.
- 34:04Speaker 1: Yeah, there was also and all this stuff I didn't
- 34:07Speaker 1: remember necessarily in the moment, but once I started reading
- 34:10Speaker 1: about it and studying it and obviously watching on YouTube,
- 34:12Speaker 1: it like washed over me. NBC had one to grow
- 34:15Speaker 1: on from eighty three to eighty nine, and that was
- 34:18Speaker 1: just usually some famous person sort of giving some life
- 34:22Speaker 1: lesson advice and they'd be like, well, that's one to
- 34:24Speaker 1: grow on. H what else weld? Nancy Reagan of course,
- 34:28Speaker 1: and just say no to drugs. You can forget that.
- 34:31Speaker 2: Yeah. Betty White taught you who to call in an emergency.
- 34:33Speaker 1: Yeah, called Betty White, right exactly.
- 34:37Speaker 2: Because Betty White could handle basically anything. She was just
- 34:39Speaker 2: that kind of person. There was also the more you know,
- 34:43Speaker 2: with the star that went over your head. That was
- 34:46Speaker 2: the nineties on NBC and all of the NBC stars
- 34:50Speaker 2: at the time, because remember NBC ruled the airwaves. Yeah,
- 34:53Speaker 2: must see TV Thursdays.
- 34:55Speaker 1: Yeah. Yeah, they had.
- 34:56Speaker 2: Their stars basically doing thirty second spots which are PSA
- 35:00Speaker 2: and about how to, how to you know, maybe get
- 35:03Speaker 2: into teaching, maybe stay in school, just little life lessons
- 35:10Speaker 2: like that. There were a bunch actually about abusive parents
- 35:13Speaker 2: and how not cool it was for a dad to
- 35:16Speaker 2: beat up on a mom. Oh yeah yeah, real like
- 35:19Speaker 2: kind of rugging and raw stuff here there, but presented
- 35:21Speaker 2: in these vignettes that kind of got through to kids,
- 35:24Speaker 2: although you can tell they were geared towards slightly older kids.
- 35:27Speaker 1: Yeah, for sure. And then of course you're beloved. G
- 35:29Speaker 1: I Joe talked about stranger danger and always finished with
- 35:34Speaker 1: the famous line, now you know and knowing is half
- 35:36Speaker 1: the battle.
- 35:37Speaker 2: And you've seen those parody videos of that before, right,
- 35:40Speaker 2: I don't think so. Oh there's about thirty or so
- 35:43Speaker 2: maybe more parody videos that are just totally off the
- 35:47Speaker 2: wall but hilarious where they just take out the sound
- 35:51Speaker 2: and put in their own sound and vocals and edit
- 35:55Speaker 2: the stuff up, kind of mix it up so that
- 35:57Speaker 2: they're just it's just amazing. Look up g I Joe
- 36:00Speaker 2: PSA parody videos and you'll thank.
- 36:02Speaker 1: Me later, or just watch probably any episode of the
- 36:05Speaker 1: family guy. Yeah, probably, he did a lot of this stuff.
- 36:09Speaker 2: Yeah, he did.
- 36:10Speaker 1: Shall we take a break, yes, all right, we'll be
- 36:14Speaker 1: right back with more on Saturday Morning cartoons. All right. Oh,
- 36:38Speaker 1: by the way, I remembered it was the Cavity Creeps.
- 36:41Speaker 2: Oh great memory, Yeah, it just pop back.
- 36:45Speaker 1: So before we left, we talked about, you know, some
- 36:48Speaker 1: of these things they were doing to offset the effect
- 36:50Speaker 1: of cartoons. It's called pro social programming, and it came
- 36:54Speaker 1: about because of an actual deal that was made. There
- 36:57Speaker 1: was an FTC hearing in nineteen seventy eight where Kenneth
- 37:00Speaker 1: of Quaker Oats was up there because you know, they're like, hey,
- 37:03Speaker 1: Captain Crunch is rotting our kid's teeth out and you
- 37:06Speaker 1: make it. And he actually like he didn't think they
- 37:11Speaker 1: were the problem. He thought the content was the problem.
- 37:13Speaker 1: But he did come out and had a statement basically
- 37:15Speaker 1: where like he said, you know, I think we do
- 37:18Speaker 1: need to change what's going on in our cartoons and
- 37:21Speaker 1: change the way our society is using this medium to
- 37:26Speaker 1: communicate with kids. So it took a lot of nerve,
- 37:29Speaker 1: I think for that guy to say that, But he
- 37:32Speaker 1: didn't blame the ads like I said. So they struck
- 37:35Speaker 1: a deal. Basically, hey, you can keep these ads if
- 37:38Speaker 1: you add this other programming that we were talking about before.
- 37:41Speaker 2: Yeah, and apparently the way that I took it, it
- 37:44Speaker 2: was a very crafty thing to do by blaming the
- 37:46Speaker 2: content because it took the onus off the sugary product.
- 37:49Speaker 2: Advertisers and everybody started looking at the cartoons themselves, and
- 37:52Speaker 2: the cartoons were probably like, hey, hey, we're not nearly
- 37:55Speaker 2: as bad as fruity pebbles, but okay, we'll start doing
- 37:59Speaker 2: something about it. The I guess cartoons themselves started to
- 38:04Speaker 2: get a little more pro social, like this is where
- 38:05Speaker 2: fad Albert came from, I believe. But then also those
- 38:10Speaker 2: PSAs that we were talking about, that was the advent
- 38:13Speaker 2: of them.
- 38:14Speaker 1: Yeah, for sure, but this is late seventies. I think
- 38:17Speaker 1: that was seventy seven seventy eight. Ronald Reagan would come
- 38:21Speaker 1: along in the nineteen eighties and sort of just deregulate
- 38:25Speaker 1: the United States as a whole and said, FCC stand
- 38:28Speaker 1: down and don't worry about this stuff. They didn't officially,
- 38:32Speaker 1: I mean, there were recommendations anyways, and not laws. So
- 38:35Speaker 1: a recommendation is only good if you sort of follow
- 38:38Speaker 1: up on that, and the FCC started not to in
- 38:40Speaker 1: the eighties, they kind of didn't try in some cases.
- 38:44Speaker 1: I think between nineteen eighty and nineteen ninety they actually
- 38:46Speaker 1: saw a rise in the number of violent acts per
- 38:49Speaker 1: hour on Saturday morning cartoons from eighteen point six to
- 38:53Speaker 1: twenty six point four per hour.
- 38:55Speaker 2: Which is pretty nuts. But it gets even more nuts
- 38:57Speaker 2: when you compare it to what was on prime time,
- 39:00Speaker 2: what the adults were watching. Oh yeah, between nineteen eighty
- 39:03Speaker 2: and nineteen ninety, it pretty much held steady at just
- 39:06Speaker 2: five to six acts of violence per hour as opposed
- 39:11Speaker 2: to the twenty six per hour on cartoons.
- 39:13Speaker 1: Yeah, and you know, it's cartoon violence, but it's still
- 39:16Speaker 1: it's not all Roadrunner falling off a cliff like a
- 39:19Speaker 1: lot of it was, you know, depicted, like you know,
- 39:22Speaker 1: there was a Rambo cartoon like I mentioned, right.
- 39:26Speaker 2: Yeah, but there there is research. And I'm not taking
- 39:28Speaker 2: a position on either way because people have said, like
- 39:31Speaker 2: violent video games caused violence, right violent, this is like
- 39:34Speaker 2: the predecessor to all that stuff, violent cartoons caused violent kids.
- 39:38Speaker 2: One of the I guess arguments of that is that
- 39:41Speaker 2: even if it was cartoon violence like Roadrunner, it still
- 39:44Speaker 2: desensitized kids to the consequences of violent acts, right because
- 39:49Speaker 2: there was accompanied with humor.
- 39:51Speaker 1: Yeah, for sure. So the eighties were kind of the
- 39:55Speaker 1: most unchecked time, it seems like. Yeah, and the nineties
- 39:59Speaker 1: come along and finally they were like, all right, we
- 40:00Speaker 1: got to do something. Congress steps back in and the
- 40:04Speaker 1: Children's Television Act of nineteen ninety required the FCC to
- 40:07Speaker 1: enforce those original FTC's recommendations in nineteen seventy eight and said,
- 40:12Speaker 1: you got to reinstate restrictions on advertising during children's television
- 40:16Speaker 1: and enforce the obligations of broadcasters to meet the educational
- 40:20Speaker 1: informational needs of the child audience. And a couple of
- 40:24Speaker 1: years later, NBC was like, all right, I'm done, it's
- 40:27Speaker 1: not even worth it anymore.
- 40:28Speaker 2: Get this. Yeah. Although one good thing that came out
- 40:31Speaker 2: of this is this was the origin of Saved by
- 40:33Speaker 2: the Bell because NBC went all in on slightly older
- 40:38Speaker 2: kids team programming on Saturday mornings, and the flagship of
- 40:43Speaker 2: it was Saved by the Bell so much they shoot
- 40:45Speaker 2: they showed two episodes of it Mourning New Ones.
- 40:48Speaker 1: Yeah. I mean, this is also where you got things
- 40:50Speaker 1: like the Mighty morphin Power Rangers, and of course pee
- 40:53Speaker 1: Wee's Playhouse was a little bit before this, or was
- 40:56Speaker 1: it in the nineties.
- 40:57Speaker 2: Was that the German pronunciation? Did I say pee Wee's
- 41:01Speaker 2: play Hoss?
- 41:02Speaker 1: Did I p's PV's play House?
- 41:06Speaker 2: Perfect? Yeah? I think that was like eighty five or
- 41:09Speaker 2: something like that.
- 41:11Speaker 1: Okay, I never watched pee Wee's Playhouse. I know we
- 41:14Speaker 1: talked about this, but I guess I was fourteen by then,
- 41:17Speaker 1: not that you I mean there. I could watch it
- 41:19Speaker 1: today and probably really love it because pee Wee defies
- 41:22Speaker 1: age groups. But it was just one of those things
- 41:25Speaker 1: that maybe at the time I didn't know about it
- 41:27Speaker 1: and didn't think it was for me or something. I
- 41:28Speaker 1: don't know, I have no excuse.
- 41:29Speaker 2: Yeah. I wasn't into him either for sure. But I
- 41:32Speaker 2: did get to see his live version of the pee
- 41:35Speaker 2: Wee's Playhouse.
- 41:36Speaker 1: Oh you went to that?
- 41:37Speaker 2: Yeah?
- 41:38Speaker 1: Amazing.
- 41:39Speaker 2: So there were a few other consequences of this, but
- 41:42Speaker 2: the big one, the upshot, was that the government Congress
- 41:47Speaker 2: essentially nanny stated Saturday morning cartoons out of existence. Yeah,
- 41:52Speaker 2: because of these rules, they just weren't profitable anymore. There
- 41:54Speaker 2: were certain restrictions on advertising. You could only show so
- 41:57Speaker 2: many ads during kids programming like there was. There was
- 42:02Speaker 2: just a lot that took away the profit drive that
- 42:06Speaker 2: made Saturday morning cartoons so attractive, right, Yeah, there were
- 42:11Speaker 2: a lot of other factors too that put the writing
- 42:13Speaker 2: on the wall, not the least of which was the
- 42:17Speaker 2: rise of cable TV, which you mentioned was outside of
- 42:20Speaker 2: the purview of the FCC for a long time, and
- 42:24Speaker 2: from what I could tell, even today, networks are required
- 42:27Speaker 2: to show three hours of educational programming geared toward geared
- 42:32Speaker 2: to kids. So if you ever are up on a
- 42:35Speaker 2: Saturday or a Sunday and you were watching say By
- 42:38Speaker 2: the Bell reruns like I don't know some people do,
- 42:42Speaker 2: it would say it would flash like a logo that
- 42:45Speaker 2: says EI, and it would say this program has been
- 42:47Speaker 2: labeled educational and informative. That's because of the government mandate
- 42:52Speaker 2: that they have to run three hours of shows educational shows.
- 42:57Speaker 2: I guess a day, maybe maybe a week, because I
- 43:01Speaker 2: only remember seeing it on certain times of certain days.
- 43:03Speaker 2: But there were mandates that said you have to show
- 43:07Speaker 2: educational programming, and that's why you see that today. But
- 43:11Speaker 2: Cable that didn't apply to and so not only did
- 43:15Speaker 2: Cable not have to show and take up valuable real
- 43:18Speaker 2: estate with educational programming that nobody wanted to watch unless
- 43:22Speaker 2: it was saved by the bell. There were also cable
- 43:26Speaker 2: networks that were geared exclusively two kids. That wasn't just
- 43:30Speaker 2: on Saturday mornings. These were twenty four hour a day
- 43:33Speaker 2: children's programmings like Nickelodeon in the beginning, the first iteration
- 43:37Speaker 2: of the Disney Channel.
- 43:39Speaker 1: Yeah, and stuff like the WB and CW two. Those
- 43:41Speaker 1: weren't exclusively kids, but I feel like most of that was,
- 43:44Speaker 1: and like through teen years, basically you also had the
- 43:49Speaker 1: rise of like even though I love my Atari and
- 43:53Speaker 1: stuff like that, it wasn't anything like what was to
- 43:56Speaker 1: come with at home gaming. That certainly put a dent
- 43:59Speaker 1: in things because now kid could just get up on
- 44:00Speaker 1: Saturday morning and play whatever. You know, new system was out,
- 44:06Speaker 1: DBRs came along, and then, you know, so you didn't
- 44:10Speaker 1: have to crowd around the TV at a certain time. Together.
- 44:12Speaker 1: They all just started getting out of it. I think
- 44:14Speaker 1: I mentioned NBC got out in ninety two, CBS got
- 44:16Speaker 1: out in ninety seven, and ABC Wow. ABC hung on
- 44:22Speaker 1: to Saturday morning cartoons till twenty ten.
- 44:25Speaker 2: Yeah, yep, for sure.
- 44:27Speaker 1: Bad No.
- 44:28Speaker 2: I think WB and Fox had only stopped just a
- 44:32Speaker 2: couple of years before. But again, it seems like the
- 44:36Speaker 2: whole thing peaked and ended by the late nineties, very
- 44:40Speaker 2: early two thousands. And from what I saw, the last
- 44:44Speaker 2: Saturday Morning cartoon block shown in the United States happened
- 44:49Speaker 2: on September twenty seventh, twenty fourteen, on the CW. And
- 44:54Speaker 2: the last cartoon show that was shown in the history
- 44:58Speaker 2: of Saturday Morning cartoons was Yu Gi Oh Zexol, which
- 45:02Speaker 2: is nothing I was ever into, but I know there
- 45:05Speaker 2: are a lot of kids who just like drooled with nostalgia.
- 45:08Speaker 2: And that was the last Saturday Morning cartoon ever shown.
- 45:11Speaker 2: There's a little piece of trivia for you.
- 45:13Speaker 1: Wow did they did they have a lone bugler play
- 45:16Speaker 1: taps afterward?
- 45:18Speaker 2: They should have? For sure?
- 45:20Speaker 1: Man, what a what an end of an era? For sure?
- 45:22Speaker 2: Yeah. But it also I mean when I look back
- 45:25Speaker 2: or look at all of this info, and I'm like,
- 45:28Speaker 2: I was smack dab in the most manipulative stretch of
- 45:33Speaker 2: Saturday Morning cartoons. Yeah, and it makes me wonder, like
- 45:36Speaker 2: what had I been watching in the early seventies, or
- 45:39Speaker 2: had I been watching in the nineties or two thousands.
- 45:42Speaker 2: After like all of these restrictions, How different would would
- 45:46Speaker 2: I be?
- 45:47Speaker 1: Yeah?
- 45:49Speaker 2: Yeah, Like I can recite a specific fruity pebbles ad
- 45:53Speaker 2: that they used to show around Christmas. Yeah, now, yes,
- 45:58Speaker 2: So I think Fred no Barney was pretending to be
- 46:02Speaker 2: Santa because he wanted to slide down the chimney and
- 46:05Speaker 2: get Fred's fruity pebbles and he said ho ho ho,
- 46:08Speaker 2: I'm hungry. And then he slid down and he found
- 46:11Speaker 2: Sana was already there and he goes, Sanna, my pebbles,
- 46:15Speaker 2: and Fred goes your pebbles, Barney. And this would like
- 46:20Speaker 2: get in my head as an earworm, and it does
- 46:22Speaker 2: still sometimes today where like for days it'll just be
- 46:26Speaker 2: going on a loop in my head.
- 46:28Speaker 1: That's so funny.
- 46:29Speaker 2: And I can even top that chuck. Okay, As I
- 46:32Speaker 2: was thinking about it today, I was highlighting, like my
- 46:37Speaker 2: notes for today and I started drooling. So like that's
- 46:42Speaker 2: how that's the Pavlovian response that was teen to me
- 46:45Speaker 2: for fruity pebbles thanks from the Morning cartoons in the air.
- 46:48Speaker 1: Oh I love frddy pebbles. Not as good as Captain
- 46:50Speaker 1: Crunch Peanut butter to me, that's my all time favorite.
- 46:52Speaker 1: But boy, I love some prudy pebbles.
- 46:54Speaker 2: Did you ever have that Etty cereal that I mentioned earlier?
- 46:57Speaker 1: I don't think I ever had that. I mean we
- 47:00Speaker 1: didn't good, we weren't. You know, we didn't get a
- 47:02Speaker 1: lot of that stuff.
- 47:03Speaker 2: If you could afford cap'n Crunch peanut butter, you could
- 47:05Speaker 2: afford Et.
- 47:07Speaker 1: Yeah, but Captain Crunched peanut butter was a rarity, and
- 47:11Speaker 1: oftentimes it was the the generic brands of all that stuff.
- 47:15Speaker 1: So instead of fruity petals, it was like fruit stones
- 47:18Speaker 1: or whatever.
- 47:19Speaker 2: Fruit tonsilstones.
- 47:20Speaker 1: Yeah, exactly gross.
- 47:22Speaker 2: Yeah. Yeah. As far as peanut butter cereals, go Et
- 47:25Speaker 2: was the best. I think.
- 47:26Speaker 1: Oh it was peanut butter, yes, And it was.
- 47:28Speaker 2: Not peanut butter and chocolate. It was just peanut butter
- 47:30Speaker 2: because remember Riese's pieces were ET's face. Oh of course candy.
- 47:34Speaker 2: And it had like a glossy coating to it too
- 47:37Speaker 2: that somehow maybe even more sweet peanut butter. It was
- 47:40Speaker 2: so good.
- 47:41Speaker 1: Was it uh ET's head or something?
- 47:46Speaker 2: No, I don't remember what it was, but it was
- 47:48Speaker 2: I don't I don't think it was. Were they and teas?
- 47:51Speaker 2: I'm not sure?
- 47:52Speaker 1: Just ask if it was eas and teas.
- 47:54Speaker 2: It may have been, but on the box it was
- 47:56Speaker 2: obviously just a big picture of et.
- 47:59Speaker 1: I bet you they could bring that back and people
- 48:02Speaker 1: would like it.
- 48:03Speaker 2: I would buy all of it.
- 48:05Speaker 1: I think it I'm looking now, Buddy, I think it's
- 48:07Speaker 1: eas and teas.
- 48:08Speaker 2: It's so good, Chuck. It was so good that. And
- 48:12Speaker 2: remember the lemon lime bubble Yum where it was like
- 48:15Speaker 2: a lemon center wrapped in lime outside. Yeah, those two
- 48:19Speaker 2: things are like. That was the pinnacle of my childhood
- 48:22Speaker 2: as far as eating stuff goes.
- 48:24Speaker 1: Yeah, I was a great Hubba Bubba guy generally. I
- 48:26Speaker 1: found that they had the best tensile strength for the
- 48:29Speaker 1: biggest bubbles, for sure, but I would also do Hubba
- 48:32Speaker 1: Bubba or Bubbleicious and bubble Yum too.
- 48:35Speaker 2: Yep. Yeah, bubble Yum probably had the least bubble blowing ability.
- 48:40Speaker 2: Hubba Bubba definitely had everybody else beat.
- 48:43Speaker 1: Yeah.
- 48:44Speaker 2: One last question. Did you have a license plate that
- 48:47Speaker 2: you got out of a honeycomb box that you put
- 48:50Speaker 2: on your bike?
- 48:50Speaker 1: Oh? You bet, your sweet Bippy, I get.
- 48:53Speaker 2: Me too, buddy. Yeah, I don't remember what it said,
- 48:56Speaker 2: but I'll bet it was bitchin and pro America.
- 48:58Speaker 1: Yeah, I didn't even like Honey Cereal, so that they
- 49:01Speaker 1: got you to buy stuff just because you wanted to
- 49:03Speaker 1: the prize.
- 49:03Speaker 2: That's awesome. And I'm sure you learned all about the
- 49:06Speaker 2: license plate being in the box of Honeycombs on Saturday
- 49:09Speaker 2: Morning cartoons.
- 49:10Speaker 1: Yeah, and man, the nostalgia's coming hard now. But if
- 49:15Speaker 1: you weren't sitting down for Saturday Morning cartoons, you would
- 49:17Speaker 1: just have your bowl in front of you. Of course,
- 49:19Speaker 1: if you're at the kitchen table eating cereal, what were
- 49:21Speaker 1: you doing.
- 49:23Speaker 2: Reading the back of the cereal box? You got it
- 49:27Speaker 2: so good, which is probably another ad for something else too.
- 49:30Speaker 1: Yeah, or like a puzzle or a word find or something.
- 49:34Speaker 2: Yeah, if you're lucky. Yeah, we should probably stop because
- 49:38Speaker 2: I'm getting dizzy about a faint.
- 49:40Speaker 1: I'm drooling now.
- 49:42Speaker 2: If you want to know more about Saturday Morning cartoons,
- 49:45Speaker 2: I have a great little piece of advice for you.
- 49:48Speaker 2: Some saintly humans have put entire three four hour blocks
- 49:53Speaker 2: Saturday Morning Cartoons, complete with ads, the original broadcasts on
- 49:57Speaker 2: YouTube and all sorts of other video play sights. And
- 50:01Speaker 2: if you want to just lose yourself, go watch some
- 50:04Speaker 2: of it. You will love it. Amazing, Chuck said, amazing,
- 50:09Speaker 2: which means it's time for listener mail.
- 50:12Speaker 1: I'm gonna call this gross's cockroach story. Ever. Hey, guys,
- 50:16Speaker 1: not to be a one upper, but I believe I
- 50:18Speaker 1: might have the worst cockroach story on Earth.
- 50:19Speaker 2: Yikes.
- 50:20Speaker 1: A few years ago, I would let my little three
- 50:22Speaker 1: legged best friend Trip. I guy, he's got a little
- 50:25Speaker 1: tripod dog. I love those mm hm out on the
- 50:28Speaker 1: front porch because he loves laying on the porch at
- 50:29Speaker 1: night to listen to the bugs. He's the best dog
- 50:31Speaker 1: one could dream for. But on this night, he let
- 50:33Speaker 1: me down for the first time ever for not protecting
- 50:36Speaker 1: me as I opened the door to let him out.
- 50:38Speaker 1: As I turned around to walk back inside, I felt
- 50:40Speaker 1: something hit my head and start crawling. Quickly ripped off
- 50:43Speaker 1: my hoodie and threw it to the ground. I searched
- 50:45Speaker 1: and search but ultimately couldn't find the culprit. After a
- 50:47Speaker 1: few minutes of searching, I decided to open the front
- 50:49Speaker 1: door to see if Trip wanted to come back in.
- 50:52Speaker 1: Right as I began to call out for him to
- 50:54Speaker 1: come inside, a roach the size of a Mulano cookie
- 50:57Speaker 1: buzzed around from inside the house and flew directly into
- 51:00Speaker 1: my mouth. Oh my goodness, yes, all the way into
- 51:05Speaker 1: my mouth. I quickly spit it out and tried my
- 51:07Speaker 1: best to smash this thing into oblivion. But Saliba only
- 51:10Speaker 1: made him stronger, I guess, as he evaded me with
- 51:11Speaker 1: ease and flew off into the warm summer night sky.
- 51:14Speaker 1: I think about this far too often, and wouldn't doubt
- 51:17Speaker 1: if it only added to my ongoing anxiety. He had
- 51:20Speaker 1: mentioned at the beginning that we help with anxiety for
- 51:24Speaker 1: Buck so and that his wife appreciates that. So part
- 51:28Speaker 1: of the reason for Buck's anxiety might be recounting this
- 51:30Speaker 1: roach story for real. Again, Thank you, guys for the
- 51:34Speaker 1: years of joy, knowledge, and last, may your mouths be
- 51:36Speaker 1: free of paraplanita Americana for forever and longer.
- 51:41Speaker 2: Nice. Thanks Buck. That's a good email.
- 51:44Speaker 1: Yeah, good writer.
- 51:45Speaker 2: I can image, Yeah, I can imagine that there are
- 51:47Speaker 2: some people out there listening that are like, what does
- 51:49Speaker 2: he mean a flying cockroach? Yes, indeed there are flying cockroach. Yeah,
- 51:53Speaker 2: cam palmetto bugs, and they're giant and they're flying, and
- 51:56Speaker 2: their cockroaches and apparently if your Buck and you got
- 51:59Speaker 2: your mouth though open, a milano sized cookie cockroach is
- 52:02Speaker 2: going to find his way right into that gaping hole horrific.
- 52:07Speaker 2: I think I already said thanks again, Buck, but that
- 52:09Speaker 2: was such a good email it's worth saying again. So
- 52:11Speaker 2: thanks again, Buck. And if you want to be like
- 52:13Speaker 2: Buck and send us an email, send it off to
- 52:15Speaker 2: stuff podcast at iHeartRadio dot com.
- 52:21Speaker 1: Stuff you Should Know is a production of iHeartRadio. For
- 52:24Speaker 1: more podcasts my heart Radio, visit the iHeartRadio app, Apple Podcasts,
- 52:28Speaker 1: or wherever you listen to your favorite shows.