Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How One Company Generates 1000 Leads from Old Blog Posts
Episode 118 of Content Marketing with Fexingo dives into the overlooked goldmine of content refresh. Lucas and Luna break down how a mid-market B2B SaaS company identified their top 50 decaying blog posts, updated them with fresh data and better CTAs, and generated over 1,000 qualified leads in the next quarter — without creating a single new asset. They walk through the exact process: using Google Search Console to find posts losing traffic, prioritizing based on search volume and content gap, rewriting without destroying SEO equity, and measuring success. The hosts also share a simple…
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