Latest / Humans of Growth: Stories & Strategies Behind Business Growth & Business Development
AI Search Citations: How Earned Media Gets Your Brand Found in ChatGPT
Most brands are trying to show up in AI search by optimizing their own website.
That is not where AI is looking.
According to research across millions of AI citations, 27 percent of what ChatGPT, Claude, Gemini, and Perplexity pull into their answers comes from journalism and earned media. Owned content, the stuff you control, is a much smaller slice of the pie. Which means the companies winning in AI search are not the ones with the best blogs. They are the ones with the best PR.
In this episode of Humans of Growth, Aly Hathcock sits down with Natan Edelsburg, Chief Partnership Officer at…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.