Protein for pleasure

Express Checkout · Jan 15, 2026 · 41m

Another week of countless protein launches—this time, positioned for women—plus Target’s wellness expansion, the latest THC retailer launch, how Good Culture won the unsexiest category, and more.

The breakdown:

00:00 Intro

00:20 Food + bev trade show highlights

01:45 The next big flavor of 2026: PB&J

07:24 David protein sent what to who?

13:02 GORGIE launched protein + energy

14:14 The clear protein boom

19:26 Lemme launches creatine gummies

24:03 Target’s wellness expansion

28:17 THC beverages launching in Sprouts

34:34 Good Culture’s cottage cheese revolution

39:17 Some quick thoughts on…