651: From 7 Years In Recruitment To $60K In 6 Months Selling Mouth Tape

The Foundr Podcast with Nathan Chan · Apr 15, 2026 · 29m

Michael Forshaw read a book, taped his mouth shut every night for a year, and then built a business out of it — launching Breath Sleep Tape from idea to live store in just ten weeks.

A recruiter by trade with zero experience in e-commerce, digital marketing, or product development, Michael turned a personal obsession with nasal breathing into a brand that hit $60,000 in its first six months. The product? A sleep tape designed to keep your mouth closed at night — something that sounds strange until you realise an estimated 70% of people breathe through their mouths while they sleep.

In this…