Latest / The Heart-Led Business Show / Heart, Humor, and Fire Safety with Jason Wolbers

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Heart, Humor, and Fire Safety with Jason Wolbers · The Heart-Led Business Show

• 0:01
  Speaker: Welcome to The Heart-Led Business Show, where compassion meets commerce and leaders lead with love.
• 0:09
  Speaker: Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second.
• 0:20
  Speaker: From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism.
• 0:29
  Speaker: So buckle up and let your heart guide your business journey.
• 0:36
  Tom Jackobs: Ladies and gentlemen, get ready to ride the waves of wisdom with our incredible guest today, Jason Wolbers, a beacon of positivity and a masterful motivator.
• 0:47
  Tom Jackobs: Jason is not just a business owner, he's a heart-led hero on a mission.
• 0:52
  Tom Jackobs: So join us as we dive into his unique insights on cultivating a positive mindset and discover how he's turning the art of selling into a symphony of trust and connection.
• 1:03
  Tom Jackobs: So buckle up because we're about to embark on an inspiring journey right here on The Heart-Led Business Show.
• 1:10
  Tom Jackobs: Jason, welcome to the show.
• 1:12
  Jason Wolbers: Thanks for having me, Tom.
• 1:13
  Jason Wolbers: I'm glad to be here.
• 1:14
  Tom Jackobs: I am super excited to talk to you as well, Jason, because I love having authors on the show and especially ones that have such a great message about your and the positive mindset and how that relates to business and all that.
• 1:29
  Tom Jackobs: So I'm really excited for today's conversation.
• 1:32
  Tom Jackobs: I know our audience is gonna be really excited as well, but of course, first, what's your definition of a heart-led business?
• 1:41
  Jason Wolbers: My definition of a heartfelt business or a heart-led business is basically being able to do something that you actually love.
• 1:49
  Jason Wolbers: I think it starts there.
• 1:51
  Jason Wolbers: If people can find their purpose in life, follow the purpose with a career or a business.
• 1:57
  Jason Wolbers: To me, it's so much easier to lead with heart when you believe in what you're doing and you're passionate about it.
• 2:05
  Jason Wolbers: So I believe when you find your passion, go after it, that will lead you into a heartfelt business, and that's what happened for me for sure.
• 2:12
  Tom Jackobs: Yeah.
• 2:13
  Tom Jackobs: Awesome.
• 2:13
  Tom Jackobs: Yeah, and we hear this over and over again.
• 2:16
  Tom Jackobs: You know, when you do what you love, you'll never work a day in your life and, you know, follow your purpose or your passion.
• 2:23
  Tom Jackobs: And I always like to add one ca caveat to that though.
• 2:27
  Tom Jackobs: Um, make sure that your purpose, has a market to it as well, and you're good at it as well.
• 2:35
  Tom Jackobs: So we had a guest on the show.
• 2:37
  Tom Jackobs: He said there's three circles that need to come together.
• 2:40
  Tom Jackobs: One is your passion, one is that you're good at it, and the third is the most important, that there's a market for it as well.
• 2:48
  Jason Wolbers: That's a good point.
• 2:49
  Jason Wolbers: Just because it's your passion doesn't mean it's gonna be able to make you an income.
• 2:53
  Tom Jackobs: Right.
• 2:54
  Tom Jackobs: I mean, I have a passion for underwater basket weaving, but you know, then can't sell to many of those, so,
• 3:00
  Jason Wolbers: that's not gonna go, that's not gonna go Tom.
• 3:04
  Tom Jackobs: Exactly.
• 3:05
  Tom Jackobs: I think the li, any listeners are like, Tom.
• 3:07
  Tom Jackobs: Good.
• 3:07
  Tom Jackobs: A new joke, because I keep saying that over and over again.
• 3:10
  Tom Jackobs: Anyway, Jason, tell us a little bit about your business and kind of how you started and got into having a heart-led business.
• 3:19
  Jason Wolbers: Well, I got into sales with my dad and mom's company back in, uh, 1995, when I was 18 years old.
• 3:24
  Jason Wolbers: Okay.
• 3:24
  Jason Wolbers: And when I say passionate, my dad had done it for 10 years already, and it's, we sell home safety equipment.
• 3:32
  Jason Wolbers: Okay?
• 3:32
  Jason Wolbers: That's what we do in our business.
• 3:35
  Jason Wolbers: So my dad, I knew what he was doing.
• 3:37
  Jason Wolbers: I knew that he was going out into people's homes, literally visiting with mom and dad, you know, grandma and grandpa or you know, whoever and sharing with them products that could literally save a life in the event of say a fire.
• 3:50
  Jason Wolbers: Carbon monoxide leak, or it could save their property with a flood free sensor.
• 3:54
  Jason Wolbers: That's the kind of products that we sell home safety equipment.
• 3:58
  Jason Wolbers: Okay.
• 3:58
  Tom Jackobs: Okay.
• 3:59
  Tom Jackobs: More than just an alarm system.
• 4:00
  Tom Jackobs: Right.
• 4:01
  Tom Jackobs: So it's like a fire extinguisher or
• 4:05
  Jason Wolbers: It's anything in everything.
• 4:06
  Tom Jackobs: Oh, Oh, okay.
• 4:08
  Tom Jackobs: Oh, nice.
• 4:09
  Tom Jackobs: Oh, very cool.
• 4:09
  Jason Wolbers: Fire blankets.
• 4:10
  Jason Wolbers: I mean burn, care products, you name it.
• 4:14
  Jason Wolbers: But that's why I said before, find something you're passionate about and go after it.
• 4:18
  Jason Wolbers: 'cause the thing I was passionate about, Tom just so happened to be a good moneymaking opportunity also in my instance.
• 4:24
  Jason Wolbers: So it's esy for me to say that, right?
• 4:26
  Jason Wolbers: But that's what we do.
• 4:28
  Jason Wolbers: And, it's so easy to lead with heart, and then we look for people like when we're hiring.
• 4:34
  Jason Wolbers: I always tell people, I, I don't care if you have any experience in sales.
• 4:38
  Jason Wolbers: I honestly don't.
• 4:39
  Jason Wolbers: I almost don't want them to have experience in sales.
• 4:42
  Jason Wolbers: What I want them to do is care about people.
• 4:46
  Jason Wolbers: I want to go into someone's home, sit down with them, and show them how much they care.
• 4:51
  Jason Wolbers: Zig Ziglar used to say all the time, people don't care how much you know until they know how much you care.
• 4:56
  Jason Wolbers: And that's, that would be another way to define a heart, a heart-led business is
• 5:01
  Tom Jackobs: Yeah.
• 5:02
  Jason Wolbers: you have to be able to care about what you're doing if you're gonna lead with your heart.
• 5:06
  Tom Jackobs: Yeah.
• 5:06
  Tom Jackobs: Well, absolutely, because if you don't, well, one in sales, if you don't care about what you're selling, like it's very difficult something that you don't like right.
• 5:14
  Tom Jackobs: Or passionate about as well.
• 5:16
  Tom Jackobs: Yeah.
• 5:17
  Tom Jackobs: Absolutely.
• 5:18
  Tom Jackobs: And take us back to kind of how you got into the business.
• 5:22
  Tom Jackobs: Obviously family business, but you don't always have to follow the family business.
• 5:26
  Tom Jackobs: So what got you into it and got you passionate about it?
• 5:30
  Jason Wolbers: I have a fun story for that one.
• 5:31
  Jason Wolbers: So, when I was a senior in high school, I'll be honest with you, Tom, my grades were not very good.
• 5:35
  Jason Wolbers: Okay?
• 5:36
  Jason Wolbers: I wasn't gonna be doing, having a career in education.
• 5:38
  Jason Wolbers: All right?
• 5:39
  Jason Wolbers: So I told my mom and dad jokingly, I said, uh, a college would be a waste of my time and your money.
• 5:46
  Jason Wolbers: So I said.
• 5:47
  Jason Wolbers: You gonna let me come to work with your company or not?
• 5:49
  Jason Wolbers: Because that's what I want to do.
• 5:51
  Jason Wolbers: I've always had a passion for it.
• 5:52
  Jason Wolbers: I always liked what my dad did.
• 5:53
  Jason Wolbers: I thought it because it had meaning and it helped people.
• 5:57
  Jason Wolbers: And obviously it didn't just help other people.
• 5:59
  Jason Wolbers: It helped my parents to provide an income for their family and to be able to do some of the things they wanted to do in their lives.
• 6:05
  Jason Wolbers: Just like what we're talking about on this podcast.
• 6:07
  Jason Wolbers: Right?
• 6:07
  Jason Wolbers: So I was 18 years old and I guess you could almost say I gave my mom and dad an ultimatum, you know, go ahead and waste your
• 6:14
  Tom Jackobs: Nice.
• 6:14
  Jason Wolbers: on college, or, I'm coming to work for you.
• 6:16
  Jason Wolbers: And they chose me coming to work for them.
• 6:18
  Jason Wolbers: Well, I went to work for them and within three short months I was the international sales champion for the entire, uh, company for a month.
• 6:26
  Jason Wolbers: And then I ended up doing that three times in my first five, uh, six months.
• 6:31
  Jason Wolbers: The next year, the year after that, two years in a row, I was the number one salesperson in the entire organization.
• 6:36
  Jason Wolbers: Two years in a row, and I've never looked back.
• 6:39
  Tom Jackobs: Wow.
• 6:40
  Tom Jackobs: Why?
• 6:41
  Tom Jackobs: Why do you think that is?
• 6:43
  Tom Jackobs: Yeah, so was did, did your dad take you around to sales calls early on or kind of indoctrinate you into, I hate to use that word, but
• 6:54
  Jason Wolbers: So this is another funny story.
• 6:56
  Jason Wolbers: We would ride around, you know, that's one of the ways we train people in our industry is you take them with you, you know, and show them a real appointment, right?
• 7:03
  Jason Wolbers: So I remember times when I was driving with my dad and he'd be like, well, I'm gonna let you drive home.
• 7:07
  Jason Wolbers: Now, mind you, I'm 18 years old and you know,
• 7:10
  Tom Jackobs: yeah.
• 7:10
  Jason Wolbers: My dad was in the military, I'd be driving home and I'd be getting coached up on how to drive.
• 7:15
  Jason Wolbers: So I'm getting coached up on how to.
• 7:16
  Jason Wolbers: Sell, coach Dun, how to drive Coach Dun.
• 7:19
  Jason Wolbers: I'm like, dad, it's enough coaching.
• 7:20
  Jason Wolbers: Just teach me how to sell.
• 7:21
  Jason Wolbers: You can do the driving.
• 7:22
  Jason Wolbers: Okay.
• 7:22
  Jason Wolbers: I don't want to drive your car home from the appointments.
• 7:25
  Jason Wolbers: I just wanna learn more about how to sell the products.
• 7:27
  Jason Wolbers: But yeah, my dad was a really, my dad is a heartfelt, uh, a heart.
• 7:31
  Jason Wolbers: He's, he uses, he leads with his heart too, and he's very, he's a disciplinarian too though, so he's not quite as hard.
• 7:38
  Jason Wolbers: Let lead as I am.
• 7:40
  Jason Wolbers: My dad's more like Jason, you need to lead with your brain sometimes too, you know?
• 7:44
  Jason Wolbers: But, um, I lead heavily with my heart, but I also have done a lot of studying research.
• 7:50
  Jason Wolbers: I obviously follow my brain as well.
• 7:53
  Jason Wolbers: I think there's a, there needs to be a 50 50 balance there between the
• 7:57
  Tom Jackobs: Yeah.
• 7:57
  Jason Wolbers: Um, but yeah, I did a lot of riding around with them, Tom, a lot of just sitting there listening to the entire appointment, taking it all in.
• 8:04
  Jason Wolbers: Uh, I became a trainer then for his company before I took my own dealership with the company and my older brother.
• 8:11
  Jason Wolbers: Listen to this story, my older brother, when I was training my older brother, because see, I think Jeremy, my older brother who's passed away unfortunately, but
• 8:19
  Tom Jackobs: Oh, sorry.
• 8:20
  Jason Wolbers: I think he had to see me be successful before he joined.
• 8:24
  Jason Wolbers: Joined the quote unquote family business, right?
• 8:27
  Jason Wolbers: Well, rate, Jeremy would ride along with me and he was more of an intellectual than I was.
• 8:32
  Jason Wolbers: So Sit there in these appointments and I would be sitting across the table from the couple, right?
• 8:37
  Jason Wolbers: Jeremy would be to my left or right, wherever we got positioned.
• 8:40
  Jason Wolbers: And he would stare at me so intently that I could feel him staring through me.
• 8:46
  Jason Wolbers: And we were in a sales call one time, Tom and I broke down and started laughing, and I just said, Jeremy, you gotta quit staring through me, bro.
• 8:53
  Jason Wolbers: And then we it made a big joke out of it.
• 8:55
  Jason Wolbers: And then we co of course we sold him a full house full of products.
• 8:58
  Jason Wolbers: After that.
• 8:58
  Jason Wolbers: We had
• 8:58
  Tom Jackobs: Yeah.
• 8:59
  Jason Wolbers: But yeah, we have some really fun stories about those ride along trainings.
• 9:02
  Jason Wolbers: But that's another way you find people that can lead with their heart, get to know them.
• 9:07
  Jason Wolbers: Get to know people and that ride along training helped me to get to know my dad in a different way.
• 9:12
  Jason Wolbers: For my dad to get to know me
• 9:13
  Tom Jackobs: Yeah.
• 9:13
  Jason Wolbers: in a business setting and me to get to know my brother and all of our trainees.
• 9:17
  Jason Wolbers: We, we did a lot of that ride around training with them and still do to this day, 30 years later.
• 9:22
  Tom Jackobs: How much of a difference do you think that makes in terms of knowing that person, um, in a different light, like especially around a family business?
• 9:33
  Tom Jackobs: 'cause you know, dad's dad,
• 9:36
  Jason Wolbers: Yep.
• 9:36
  Tom Jackobs: When dad's at work, dad's a little bit different.
• 9:38
  Tom Jackobs: It's like, what was.
• 9:39
  Tom Jackobs: How did that work for you guys?
• 9:41
  Jason Wolbers: The dynamic there was good.
• 9:43
  Jason Wolbers: We it was hard at first, say when I worked directly for him.
• 9:48
  Jason Wolbers: It was hardest.
• 9:49
  Jason Wolbers: I'm still in his organization.
• 9:51
  Jason Wolbers: He's still in the business.
• 9:52
  Jason Wolbers: He's the regional director, which by the way, I'm being promoted.
• 9:55
  Jason Wolbers: He's retired and I'm being promoted to that position in April next year.
• 9:58
  Jason Wolbers: So I'm excited about that.
• 10:00
  Jason Wolbers: But, man he showed
• 10:00
  Tom Jackobs: Yeah.
• 10:01
  Jason Wolbers: me the ropes and he taught me everything.
• 10:02
  Jason Wolbers: And it is hard to work for your dad, especially when he was in the military.
• 10:05
  Jason Wolbers: And he has a certain way that he expects things to be done.
• 10:09
  Jason Wolbers: And I respect that completely.
• 10:10
  Jason Wolbers: I learned a lot from that.
• 10:11
  Jason Wolbers: But it was hard.
• 10:13
  Jason Wolbers: It was hard to be like.
• 10:15
  Jason Wolbers: You're in business with him and you're looking at him like, you're, but you're my dad.
• 10:18
  Jason Wolbers: Be nicer to me.
• 10:20
  Jason Wolbers: But he was nice, but he was firm.
• 10:23
  Jason Wolbers: He was nice, but
• 10:23
  Tom Jackobs: Yeah.
• 10:24
  Jason Wolbers: I did get to know a different dad and I got I've learned to respect his leadership because the reason that he was hard on you is because he wanted you to be successful.
• 10:33
  Jason Wolbers: And he knew that if he was soft in this business, you'd be part of the 75% that wasn't gonna make it.
• 10:40
  Tom Jackobs: Yeah.
• 10:40
  Tom Jackobs: Yeah, abs absolutely.
• 10:42
  Tom Jackobs: And it's always interesting to see your parents in a different light almost.
• 10:47
  Tom Jackobs: You know, when you're almost equals with them and you're in business and all that.
• 10:51
  Tom Jackobs: It's such an interesting.
• 10:53
  Tom Jackobs: Dynamic and a shift in that dynamic as well.
• 10:56
  Tom Jackobs: Yes.
• 10:57
  Jason Wolbers: It was, but let me just say one more thing about that.
• 10:59
  Jason Wolbers: My mom always still played the mom role no matter what, and the wife role, like even though she was in the business with us, she.
• 11:07
  Jason Wolbers: She just stepped back with the business and family were the same to her with us, with my dad, and with me and my brother, and my sister did it too for a while.
• 11:15
  Jason Wolbers: just was mom, no matter what.
• 11:17
  Jason Wolbers: She was always mom.
• 11:18
  Jason Wolbers: And I think that helped my dad and I, and my brother and I, and my sister and I, and all of us as a family unit to work together.
• 11:23
  Jason Wolbers: It helped that mom was always mom.
• 11:25
  Jason Wolbers: No matter what.
• 11:26
  Jason Wolbers: She never went into like business mode.
• 11:27
  Jason Wolbers: She was always mom, no matter what.
• 11:29
  Jason Wolbers: So if my dad and I would get in an argument.
• 11:31
  Jason Wolbers: She'd be back to being his wife.
• 11:33
  Jason Wolbers: The minute after it was over and my mom and she just, she'd settle it out.
• 11:36
  Jason Wolbers: It never became personal if we had a
• 11:39
  Tom Jackobs: Yeah.
• 11:40
  Jason Wolbers: TIF or a rift in the business.
• 11:41
  Jason Wolbers: It was never, it never became personal with any of us.
• 11:45
  Tom Jackobs: Oh, that, that's great.
• 11:46
  Tom Jackobs: And what a great role for her and
• 11:48
  Jason Wolbers: She relished it.
• 11:49
  Jason Wolbers: She did good in it.
• 11:50
  Tom Jackobs: Yeah, it's probably pretty challenging too, I would imagine.
• 11:52
  Jason Wolbers: Guarantee you.
• 11:53
  Jason Wolbers: There were days where she.
• 11:55
  Jason Wolbers: was like, boys, come on.
• 11:56
  Jason Wolbers: Quit being boys.
• 12:00
  Tom Jackobs: But you know what moms.
• 12:01
  Jason Wolbers: So it always worked out.
• 12:02
  Jason Wolbers: At the end of the day, we did real well together.
• 12:04
  Jason Wolbers: So that always helps when you're making money and you're being successful.
• 12:08
  Tom Jackobs: When everybody's winning, like that's, yeah.
• 12:11
  Tom Jackobs: That's great.
• 12:12
  Tom Jackobs: Yeah.
• 12:12
  Jason Wolbers: it, you know, it was, it got hard.
• 12:14
  Tom Jackobs: Yeah.
• 12:15
  Tom Jackobs: So let's talk about those times when things get difficult and the business isn't going exactly as we think.
• 12:22
  Tom Jackobs: A lot of heart-led business owners, myself included, find it difficult to continue leading with the heart.
• 12:29
  Tom Jackobs: How have you been able to reconcile kinda those hard times where, you know, you have that customer and you're like, I really don't wanna sell them, but I need the money.
• 12:38
  Jason Wolbers: Right.
• 12:39
  Jason Wolbers: Well, It's still 30 years deep.
• 12:42
  Jason Wolbers: I'm 48 now.
• 12:43
  Jason Wolbers: I started when I was 18.
• 12:44
  Jason Wolbers: That's still a challenge, as you just alluded to yourself, right?
• 12:47
  Jason Wolbers: It's still a challenge when things get tough.
• 12:49
  Jason Wolbers: Now, I will say this for you, anyone listening that started a business that you're leading with your heart.
• 12:55
  Jason Wolbers: I want you to understand something.
• 12:56
  Jason Wolbers: You have to remember your wallet too.
• 12:58
  Jason Wolbers: You absolutely must save your money during the good times because I don't care what kind of business you're in, you're gonna have the bad times.
• 13:08
  Jason Wolbers: And that has been what's been our saving grace.
• 13:11
  Jason Wolbers: My dad taught me at a young age to save money.
• 13:14
  Jason Wolbers: So when things are going good, what's helped?
• 13:16
  Jason Wolbers: What helped?
• 13:17
  Jason Wolbers: To answer your question, what helps me and what I think what helped my dad to continue to leave with our heart is the savings account, balance, the checking account, balance the investments, knowing that hey.
• 13:27
  Jason Wolbers: What we've done the past, whatever it was, if I was five years deep, 10, 15, 26 months, whatever it was, at least I had a little bit to show for it.
• 13:34
  Jason Wolbers: And in some cases it started growing and I had a lot more to show for it.
• 13:38
  Jason Wolbers: But as long as you have a little bit of, and it's hard at first, I didn't save any money.
• 13:42
  Jason Wolbers: The first five years I really didn't, I was making plenty, but I didn't save any.
• 13:46
  Jason Wolbers: But my dad had, my dad did, so he could still lead with his heart, even when I was.
• 13:51
  Jason Wolbers: to think with my wallet, you know.
• 13:53
  Tom Jackobs: Right.
• 13:54
  Jason Wolbers: But the saving of the money, Tom, is the answer to that for me.
• 13:56
  Jason Wolbers: If you gotta have a cushion and you gotta start building that cushion as soon as you can.
• 14:01
  Jason Wolbers: Save during the hard times so you can continue to lead with heart during, save during the good times so you can continue to lead with your heart during the bad times.
• 14:09
  Tom Jackobs: Yeah.
• 14:10
  Tom Jackobs: Do you have a certain system that you.
• 14:12
  Tom Jackobs: Incorporate or habit to make sure that you are saving on a weekly basis or monthly basis.
• 14:17
  Tom Jackobs: Forced
• 14:18
  Jason Wolbers: savings.
• 14:19
  Jason Wolbers: My dad taught me that at a young age.
• 14:20
  Jason Wolbers: My dad taught me so many things, and my mom too.
• 14:22
  Jason Wolbers: Don't get me wrong, when I say my dad, just consider, I'm talking about both of them, but my dad's the one that mentored me the most.
• 14:27
  Jason Wolbers: I talked, I still talk to him all the time on the phone.
• 14:30
  Jason Wolbers: You know, we, he's my mentor.
• 14:31
  Jason Wolbers: He is my number one mentor in my life.
• 14:33
  Jason Wolbers: So that's why I use his name more than mom's.
• 14:36
  Jason Wolbers: Mom mentored me in so many different ways, but business, it was dad.
• 14:40
  Jason Wolbers: So he taught us to use four savings.
• 14:43
  Jason Wolbers: Like my investments just come outta my business checking account every single month.
• 14:47
  Jason Wolbers: I don't have to think about it.
• 14:48
  Jason Wolbers: It's just like a car payment or a house payment, auto withdrawal.
• 14:51
  Jason Wolbers: And then in our business, you know, we have to pay sales tax, we have to pay, obviously everybody does income tax.
• 14:58
  Jason Wolbers: We have to pay our employee tax, all these different things.
• 15:00
  Jason Wolbers: M So we learned this from another business mentor.
• 15:03
  Jason Wolbers: We have like seven savings accounts attached to our business.
• 15:07
  Jason Wolbers: Checking.
• 15:08
  Jason Wolbers: We move the money every time we get paid on a deal, we move all the money where it's supposed to be.
• 15:12
  Jason Wolbers: All of it, inventory, everything.
• 15:14
  Jason Wolbers: Has its own place.
• 15:15
  Jason Wolbers: And then we're not misappropriating the money.
• 15:17
  Jason Wolbers: That helps us a lot.
• 15:19
  Tom Jackobs: That's awesome.
• 15:20
  Tom Jackobs: Is that the Profit First program or?
• 15:23
  Jason Wolbers: They didn't call it that.
• 15:25
  Jason Wolbers: He just called it a, uh, what the world did he call it?
• 15:28
  Jason Wolbers: He had a name for it.
• 15:30
  Jason Wolbers: It is just, it's just a basic, simple cash flow sheet where moving money where it's supposed to be.
• 15:35
  Tom Jackobs: Yeah that's very smart.
• 15:37
  Tom Jackobs: And there's a book called Profit First, and the whole system is around, um, saving, taking your profit first, you know, pay yourself first and then figuring out the rest, uh, later.
• 15:49
  Tom Jackobs: Um, and the author of the book is Mike something.
• 15:55
  Jason Wolbers: That's all right.
• 15:56
  Jason Wolbers: I wrote the book down.
• 15:56
  Jason Wolbers: I'm gonna look it up when we're off the call or off the Zoom.
• 15:59
  Tom Jackobs: Yeah.
• 16:00
  Tom Jackobs: Um, but yeah, it's a very disciplined approach and I tell you what, um, it's saved my butt during COVID, uh, during downturns.
• 16:07
  Jason Wolbers: So you're using it too, that's good.
• 16:09
  Tom Jackobs: Absolutely.
• 16:10
  Jason Wolbers: Good.
• 16:11
  Tom Jackobs: Because if you're not, because this is what happens in a lot of business.
• 16:14
  Tom Jackobs: I'm so glad that you brought this up too, by the way.
• 16:16
  Tom Jackobs: Um, you're going through the month, everything's going fine, and then you have this mentality.
• 16:22
  Tom Jackobs: Yeah.
• 16:23
  Tom Jackobs: At the end of the month, I'm gonna take my profit and then do something with it.
• 16:26
  Tom Jackobs: But then at the end of the month, you've gone on your little spending spree and you've, oh yeah, I need to get that computer or whatever.
• 16:34
  Tom Jackobs: And at the end of the month, no profit.
• 16:37
  Tom Jackobs: You've spent everything.
• 16:39
  Tom Jackobs: But if you had taken your profit first and then figured out how to.
• 16:44
  Tom Jackobs: Fit the rest into paying your bills, then you wanna overspend.
• 16:47
  Tom Jackobs: And it's the same kind of philosophy of dieting.
• 16:51
  Tom Jackobs: 'cause it like we, our bodies are, and ourselves and our minds don't like a vacuum, right?
• 16:58
  Tom Jackobs: We like to fill the vacuum.
• 16:59
  Tom Jackobs: Right?
• 16:59
  Jason Wolbers: Right,
• 17:00
  Tom Jackobs: it's if you have a full plate, you're gonna have, if you have a big plate, you're gonna fill with food.
• 17:06
  Tom Jackobs: You're gonna eat it all.
• 17:07
  Tom Jackobs: You have a smaller plate, then you're gonna fill that with food and eat it all.
• 17:11
  Tom Jackobs: But it's less food.
• 17:13
  Tom Jackobs: And it's the same with, you know, your savings and your and doing that.
• 17:17
  Tom Jackobs: Making sure that you take the profit first and then just use what's left over to pay the bills.
• 17:23
  Jason Wolbers: Absolutely.
• 17:24
  Jason Wolbers: No, that's right.
• 17:25
  Jason Wolbers: And that's what we do.
• 17:27
  Jason Wolbers: And it has worked for us.
• 17:28
  Jason Wolbers: And you know, I'd be lying to you, Tom, if I told you that I listened to all my dad's advice the first few years I was young.
• 17:34
  Jason Wolbers: I was 18 years old, 19, 20, 21.
• 17:37
  Jason Wolbers: And I was spending all the money.
• 17:38
  Jason Wolbers: But I wasn't running a business yet.
• 17:40
  Jason Wolbers: Then I was a commissioned salesperson.
• 17:42
  Jason Wolbers: When I started running the business is when it was either listen to him or fail.
• 17:49
  Jason Wolbers: Because our business our business is pretty consistent because the home safety industry is gonna always be there.
• 17:54
  Jason Wolbers: You know, people always need these types of products.
• 17:56
  Jason Wolbers: However, what about your mindset?
• 17:58
  Jason Wolbers: What about your attitude?
• 17:59
  Jason Wolbers: What about your, what if a factory closes in the town you're selling the most in?
• 18:02
  Jason Wolbers: Things like you, you can't control the environment around you, right?
• 18:06
  Jason Wolbers: So I did have to learn real quick.
• 18:08
  Jason Wolbers: I better start saving that money so that I can stay in business.
• 18:10
  Jason Wolbers: And that's advice I'd give to any business owner that wants to continue to leave with your heart.
• 18:14
  Jason Wolbers: Make sure you take care of your wallet too.
• 18:17
  Tom Jackobs: Yeah, and have that cushion for sure.
• 18:19
  Jason Wolbers: Have a cushion if you can.
• 18:22
  Tom Jackobs: So tell us about your book, the Power of Positive Mindset.
• 18:26
  Jason Wolbers: Okay.
• 18:27
  Jason Wolbers: I'll show you it for those of you that are viewing this.
• 18:30
  Jason Wolbers: It's called the Power of a Positive Mindset, and, uh, forward by Kristen Butler, by the way, which really inspired me.
• 18:36
  Jason Wolbers: I became friends with her.
• 18:37
  Jason Wolbers: She's the CEO of the power of, or the, excuse me, power of positivity.
• 18:43
  Jason Wolbers: She's all over social media.
• 18:44
  Jason Wolbers: She's pretty big.
• 18:45
  Tom Jackobs: Oh,
• 18:46
  Jason Wolbers: In this genre.
• 18:47
  Jason Wolbers: she wrote a Forward for me, which was really special, but this is a revised edition and it's available October 14th of this year, 2025.
• 18:55
  Jason Wolbers: Um,
• 18:56
  Tom Jackobs: okay.
• 18:57
  Jason Wolbers: Uh, I wrote the book because of all the things I learned in the sales business.
• 19:01
  Jason Wolbers: That's why I wrote the book because I learned that if my mindset is good, my sales will generally follow.
• 19:08
  Jason Wolbers: But when my mindset started going astray, my sales would go astray really fast.
• 19:13
  Jason Wolbers: And then I kept seeing it over and over again in salespeople that we would hire.
• 19:17
  Jason Wolbers: The positive attitude would sell a lot.
• 19:19
  Jason Wolbers: The negative person would not.
• 19:21
  Jason Wolbers: So I decided in 2021 or 22, I can't remember what year, but I decided to start writing.
• 19:27
  Jason Wolbers: I was like, you know what, I'm just gonna put these thoughts on paper.
• 19:30
  Jason Wolbers: then I was like, you know what, the, one of the biggest thing our salespeople told me about reading over the years, they would say, I don't have time.
• 19:38
  Jason Wolbers: And my wife and I do 10 times more than most of they do.
• 19:41
  Jason Wolbers: I mean, we really do.
• 19:43
  Jason Wolbers: We're on boards and stuff.
• 19:45
  Jason Wolbers: I mean, we do a lot outside of our business, right?
• 19:46
  Jason Wolbers: And I'm like, okay, well if I have time to read how do you not have time to read?
• 19:50
  Jason Wolbers: I mean, all I know what they do.
• 19:52
  Jason Wolbers: I, they work for me, right?
• 19:53
  Jason Wolbers: So I'm like, so what I did, Tom, I wrote a book.
• 19:57
  Jason Wolbers: a 90 day format that takes three minutes a day to read.
• 20:00
  Jason Wolbers: Day one, day two, day three, day four, all the way through 90.
• 20:06
  Jason Wolbers: With topics like attitude is everything, problem or opportunity.
• 20:11
  Jason Wolbers: steps to your future goals.
• 20:12
  Jason Wolbers: Fear, feel the fear, and do it anyway.
• 20:15
  Jason Wolbers: Repetition is the mother of learning.
• 20:17
  Jason Wolbers: Just all different topics and I literally wrote this book and I'm writing a second book right now from the heart.
• 20:25
  Jason Wolbers: This isn't like theology, you know what I mean?
• 20:28
  Jason Wolbers: It's not like the deepest thing you're ever gonna read, but it's gonna inspire you every day when you pick it up.
• 20:33
  Tom Jackobs: Yeah.
• 20:33
  Tom Jackobs: And then they can just put that on repeat every 90 days.
• 20:36
  Tom Jackobs: Just keep going back through the book.
• 20:38
  Tom Jackobs: Yeah.
• 20:38
  Tom Jackobs: I love that.
• 20:38
  Jason Wolbers: It's available in Audible too.
• 20:40
  Jason Wolbers: So if that's another thing.
• 20:41
  Jason Wolbers: If you don't have time, just listen to it.
• 20:43
  Jason Wolbers: It's three minutes a day.
• 20:45
  Jason Wolbers: Just listen to it while you're brushing your teeth, you know?
• 20:47
  Jason Wolbers: That's what I do.
• 20:47
  Jason Wolbers: I listen to this book every morning because I don't care that I wrote it.
• 20:51
  Jason Wolbers: I need it.
• 20:52
  Jason Wolbers: I need what's in it.
• 20:53
  Jason Wolbers: I need a daily dose of positivity in my life.
• 20:56
  Tom Jackobs: Yeah.
• 20:57
  Tom Jackobs: Yeah.
• 20:58
  Tom Jackobs: I think everybody needs that.
• 20:59
  Jason Wolbers: We do.
• 21:00
  Tom Jackobs: Quite frankly.
• 21:00
  Jason Wolbers: Too many people just go through life without it though.
• 21:03
  Jason Wolbers: They go through life just kind of coasting.
• 21:06
  Jason Wolbers: And as a business owner, you can't do that.
• 21:08
  Jason Wolbers: You have to stay focused.
• 21:10
  Jason Wolbers: You have to stay disciplined.
• 21:11
  Jason Wolbers: You have to have habits and books like this, not just this one.
• 21:14
  Jason Wolbers: There's other books that are written in similar formats that I have found that have been very helpful to me.
• 21:18
  Jason Wolbers: But these are helpful because they're quick and easy and it gives you a little bit of what you need to get your day started.
• 21:23
  Jason Wolbers: I'd recommend read it in the morning, by the way.
• 21:25
  Jason Wolbers: For sure.
• 21:25
  Tom Jackobs: Yeah, anytime that you can set that mindset early on, um, just makes the day go so much better.
• 21:35
  Tom Jackobs: It's like you wake up in the morning, stub your toe, you know it's gonna be a bad day Because it's the rest of the day is like, oh, that toe still hurts.
• 21:44
  Jason Wolbers: One of the topics in the book, one of the head or one of the days, it's wake up on the right side of the bed.
• 21:49
  Jason Wolbers: No joke.
• 21:50
  Jason Wolbers: That's the title of the chapter.
• 21:52
  Jason Wolbers: Wake up on the right side of the bed.
• 21:53
  Jason Wolbers: 'cause so many people say, I woke up on the wrong side of the bed.
• 21:56
  Jason Wolbers: Well, why don't you intentionally wake up on the right side of the bed.
• 21:59
  Tom Jackobs: Yeah, and who decided which was right and which one's wrong.
• 22:04
  Jason Wolbers: That's right.
• 22:05
  Jason Wolbers: But you're right.
• 22:06
  Jason Wolbers: That's what happens to us.
• 22:07
  Jason Wolbers: It's a domino effect.
• 22:08
  Jason Wolbers: The suckiest up your toe getting out of bed, it, even with a good mindset that can screw up your morning.
• 22:13
  Tom Jackobs: Yeah.
• 22:13
  Tom Jackobs: And then that can go into days and weeks and months and,
• 22:17
  Jason Wolbers: It sure can.
• 22:17
  Tom Jackobs: But, yeah.
• 22:19
  Tom Jackobs: But keeping that positive mindset on a regular basis, meditations, reading all that.
• 22:24
  Jason Wolbers: And listened to such other episodes and some of those folks were speaking on spirituality and you know, those types of topics and I really enjoyed that.
• 22:32
  Jason Wolbers: By the way, your other episodes, I listened to several of them.
• 22:35
  Tom Jackobs: Oh, thanks.
• 22:35
  Tom Jackobs: Thanks for that.
• 22:36
  Tom Jackobs: Yeah.
• 22:36
  Jason Wolbers: I'm gonna continue to also there.
• 22:38
  Jason Wolbers: It's a very good podcast for those of you listening, keep listening, because I've been in business 30 years and I'm get, I'm getting a lot from Tom and the guests that I'm listening to.
• 22:48
  Tom Jackobs: I mean, I think that's really the benefit that I've gotten from the podcast the most, and it was an unexpected benefit, was just these connections and the stories that people have around.
• 23:00
  Tom Jackobs: Just, you know, the purpose of the show is like, how do you have a heart-led business, but still make money and be okay with that?
• 23:06
  Tom Jackobs: And it's amazing how resilient people are and how great and how, you know, sharing people like you are in terms of their journey.
• 23:15
  Tom Jackobs: Yeah.
• 23:15
  Jason Wolbers: Absolutely.
• 23:16
  Jason Wolbers: Keep cranking it, man.
• 23:17
  Jason Wolbers: I've been enjoying the episodes and I'm gonna keep listening to'em.
• 23:20
  Tom Jackobs: Awesome.
• 23:20
  Tom Jackobs: Well, I appreciate that.
• 23:21
  Tom Jackobs: We've gotten to that time and I can't believe I, and I say this every episode because I have great guests on here, but I do mean this it's completely flown by.
• 23:30
  Tom Jackobs: Um, but tell us how can people learn more about you and your book and what you're up to?
• 23:36
  Jason Wolbers: Okay.
• 23:36
  Jason Wolbers: Well, I have a website, jasonwolbersmotivation.com.
• 23:40
  Jason Wolbers: That's simple, right?
• 23:41
  Jason Wolbers: My first name and then motivation, first and last name, and then motivation.
• 23:44
  Jason Wolbers: And then anything on social media, any, anywhere you go.
• 23:48
  Jason Wolbers: It's Jason Wolbers's Motivation.
• 23:49
  Jason Wolbers: So Facebook, Instagram, TikTok.
• 23:52
  Jason Wolbers: Those are the three I use the most.
• 23:53
  Jason Wolbers: YouTube, I have a YouTube channel.
• 23:55
  Jason Wolbers: I do.
• 23:56
  Jason Wolbers: Um, uh.
• 23:57
  Jason Wolbers: Oh goodness.
• 23:58
  Jason Wolbers: LinkedIn, I have that, but I just don't use it very much.
• 24:01
  Jason Wolbers: I'm more on the motivational side, so I like the social media where you make a quick video, pop it up and motivate people, but that's where they can find me and they can find.
• 24:08
  Jason Wolbers: If you're gonna pre-order the book, I'd recommend you do it on at barnesandnoble.com, if you don't mind.
• 24:13
  Jason Wolbers: That helps me as the author.
• 24:14
  Jason Wolbers: It helps our, my publisher, we're trying to get the book on store shelves, and the best way to do that is to sell a whole bunch through Barnes and Noble before it releases.
• 24:23
  Tom Jackobs: Oh that's brilliant.
• 24:24
  Tom Jackobs: Uh, I'll have to remember that for my next book.
• 24:27
  Jason Wolbers: Yeah, that's what my publisher wanted me to do.
• 24:29
  Jason Wolbers: So I'm just following Morgan, James Morgan.
• 24:31
  Jason Wolbers: James Publishing took a chance on me.
• 24:33
  Jason Wolbers: I appreciate that too.
• 24:34
  Jason Wolbers: A little shout out to them.
• 24:35
  Jason Wolbers: And David Hancock, the owner, he's a great guy and I got to know him through stuff like this.
• 24:40
  Jason Wolbers: By the way, Tom, it's connections.
• 24:42
  Tom Jackobs: Yeah.
• 24:43
  Jason Wolbers: Yep.
• 24:43
  Tom Jackobs: Connections leading with heart.
• 24:45
  Tom Jackobs: Yeah.
• 24:46
  Jason Wolbers: Yes,
• 24:46
  Tom Jackobs: That's amazing.
• 24:47
  Tom Jackobs: Awesome.
• 24:48
  Tom Jackobs: Well, we'll link all that up into the show notes to make sure that makes that easy for everybody as well.
• 24:52
  Jason Wolbers: Thank you, Tom.
• 24:54
  Tom Jackobs: Yeah, no worries.
• 24:55
  Tom Jackobs: And thank you Jason, again, for being on the show.
• 24:57
  Tom Jackobs: Really appreciate your wisdom and your stories.
• 24:59
  Tom Jackobs: Um, I know our listeners are gonna really enjoy this.
• 25:03
  Jason Wolbers: Well, you're quite welcome and I appreciate you having me on.
• 25:06
  Tom Jackobs: Absolutely, and thank you listeners for watching or listening to the show today.
• 25:11
  Tom Jackobs: Depending on what platform you're on, we really do appreciate it and make sure you're checking out everything that Jason is doing and we're gonna provide that all in the show notes so you make it really easy.
• 25:20
  Tom Jackobs: Just click on there, go to his website, social media accounts, and all that good stuff, and make sure you get a copy of that book at barnesandnoble.com.
• 25:28
  Tom Jackobs: Um, and also if you could do me a favor, and that is to share the show with a friend or a family member that could use some of this conversation that we had today about heart-led businesses and making sure you have a savings account signed up so you don't, and so when it gets tough, you can still be heart-led.
• 25:43
  Tom Jackobs: So until next time, lead with your heart.
• 25:47
  Speaker 2: You've been listening to The Heart-Led Business Show, hosted by Tom Jackobs.
• 25:52
  Speaker 2: Join us next time for another inspiring journey into the heart of business.