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World Cup Boosts Beer, But Trends Persist | Dover News
The World Cup sparked a beer sales surge in the U.S., with stadiums and bars buzzing and needing emergency deliveries — but it’s just a temporary boost. Globally, regular beer sales are trending downward due to health trends, economic caution, and the decline of casual social drinking. Yet, the tournament reminded everyone why beer matters: it’s about connection. Even with stock dips when teams got eliminated, the industry’s adapting — with Olympics on the horizon and more low/no-alcohol options — proving beer’s enduring role in social moments. Listen in comfort:Get a discount on a Soli…
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