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The Power of Subtraction: How Doing Less Tripled Her Revenue · Business Energetics® with Lenka Lutonska

• 0:00
  Welcome to the Business Energetics podcast where we dive deep into the new way of growing your business using the most powerful currency on the planet, your energy, not effort alone. My name is Lenka Lutonska. I'm a creator of Business Energetics and bestselling author of Energetic Selling and Marketing. And after losing my first business, I went from £7.30 on my bank account to creating millions on repeat, by doing what I love, using the power of energy.
• 0:32
  And now I want to show you how to do the same. In each episode, we'll dive into the different aspects of your energy so you can activate the next level of your business, revenues, life, and even that sense of aliveness. Welcome, and let's dive into today's episode.
• 0:57
  I hear you want to grow your business further. Of course. You want to grow your impact further. Of course. You want to grow your profits further, of course. But you're tired and you get overwhelmed quite a lot. And here's the thing, there is one business strategy and energetic strategy that is more valuable in this instance than our conscious minds would like to admit, and that is subtraction for growth. If you do feel a little more tired or overwhelmed or scattered than is healthy, we need to absolutely talk about it. Oftentimes when clients ask me, alenka, what is the number one strategy for me specifically to grow my business further?
• 1:42
  After a thorough review, my first recommendation is it's time to subtract. It's time to let go of anything and everything in your business that is no longer super aligned with who you and your business is becoming.
• 1:59
  It's time to let go of anything and everything that you no longer love. And it's time to go of anything and everything that has kept you safe but small. You see, isn't it in our human nature to keep holding on to things beyond when it's healthy for us and for our businesses? And it starts with us, people.
• 2:22
  I have a dear friend who stayed in the same job for 30 years. She's freaking good at it. But for 30 years she worked for a company feeling underpaid and undervalued. 30 years. At what point does this powerful woman going to realize that, you know what, I deserve something better and I'm going to stand in my full value? You know, at what point when she stopped being scared that when she lets go of that which is no longer for many, many years, not completely aligned with who she is and who she's becoming, but it's keeping her safe, it keeps her family safe, it's allowing her to live good Enough life. This to me is a heartbreaking example. But this is exactly what many talented change makers, leaders and entrepreneurs are doing in their business. This particular product or this particular service has one worked for many clients in past. It delivered amazing value. So let's keep holding onto it. It's way more difficult to market, it's way more difficult to sell it. And maybe I don't have or my team doesn't have the same amount of pleasure and alive when we're delivering this service. But you know what? We need to, because if we don't, what will the clients do? And we will lose this amount of money and this amount of profits. So we need to keep ourselves safe. That itself is keeping organizations and businesses and change makers way smaller than they need to be. That's one of the greatest bottlenecks to the extraordinary growth that you want and you deserve. Sometimes I compare the flow of clients money profits into the business to plumbing. I know it's not very elegant, but hear me out. Do you want in your house plumbing that has got millions upon millions of pipes and complicated pipework, or do you want a plumbing that is simple, is straightforward and of course the latter, right? That's the intention that all of us leaders and change makers should hold at all times. Especially when you're thinking about the next level growth. Because yes, we want to grow, we think what else to add? What other strategy, what other platform I need to be on, what other team or department I need? But the answer is often do not add, subtract, let go of that which is often even good to create a space for what is great. Because everything that is no longer serving us at its full capacity is simply energy. Expensive requires your teams. It requires your energy, your attention, your team attention beyond what is necessary. So you cannot use that energy for creating that which could, which could make you millions and which could make the far bigger impact than anything that you created before.
• 5:10
  So you know what? I'm going to stop here because I think you'll get a message. Substraction is one of the healthiest things you can do for you as a person, for you as a CEO, as a leader, and for you as a change maker. So say this with me. If you allow it, I'm willing to let go of good in order to welcome great. And what is it that I, or my organization or my business vision has outgrown?
• 5:38
  What is it that I'm still holding onto because it keeps me safe? What is it that I'm still holding on to which worked in the past but now is my biggest limitation. Let go of it. Do some decluttering in your business so what you're left with will be completely aligned.
• 5:57
  One tiny business case study that will perhaps encourage you to do this. One of our Business Energetics alumni, powerful businesswoman, tripled her normal month to month business revenues by not adding, but by subtracting. Later on she reported. Lenka, this was against my logic, but what you said, let go of anything and everything that is no longer aligned. Well, I let go of 80% of my structures. It was scary. But inherently inside of me, I knew that that is the way for me to grow. That is the way for me, I'm paraphrasing now, to clean up those pipes so I can receive more fully in following, she started to receive much more cleanly, even from opportunities that she didn't consciously knew existed. But now they opened up for her. Why? Because previously she was too cluttered to be able to perceive those ideas and opportunities for what they were. Now that she let go of stuff that no longer served her, her awareness opened, her receptivity opened, her perception opened. Therefore she could think more cleanly and she could receive that which aligned with that next level of growth she intended. And boom shakalaka. In the next few months, she tripled her sales revenues. Now this is just one small example, but this is to encourage you to go and for you to let go of that which is no longer aligned with whom you and your business is becoming. You will allow yourself to do that, won't you? Fantastic. And just two quick things before I say goodbye. First, if you took something away from this video, could you do me a favor and press that like, or perhaps comment with something like, this was fantastic. You know why? Because it makes me, Lenka the woman, happy to know that I brought value to you. But it also helps the power of Business Energetics to be more discoverable beyond you, beyond us. To new powerful leaders who will benefit from this work. So I hugely appreciate your comments, your likes, your subscriptions, and if you have this video, I love you so. Second, if you would benefit from discovering your full list of energetic bottlenecks between you and your extraordinary growth, I invite you to take advantage and apply for Energetic Assessment with one of our incredible Business Energetics mentors. You will find the link for Business Energetics Assessment somewhere below.
• 8:30
  So for now I say goodbye to you. And say this with me again. I'm willing to let go of good in order to welcome. Great.
• 8:39
  So much love and see you until next time. Bye bye.