Latest / Forge Fire Protocol Podcast / Building an App Live with AI: Cutting Software Costs in Forge Fire Protocol

Transcript

Building an App Live with AI: Cutting Software Costs in Forge Fire Protocol · Forge Fire Protocol Podcast

• 0:02
  Imagine breaking free from the grind and building a business that lights you up, ignites with purpose, and delivers the ultimate reward.
• 0:12
  Forge Fire Protocol gives ambitious entrepreneurs the proven five-step system to choose the right business, launch it successfully, scale it strategically, and exit on your terms.
• 0:26
  Turning vision into lasting wealth, forged in fire, built for legacy.
• 0:35
  Welcome to Forge Fire Protocol.
• 0:36
  I'm Steve Moynihan with my co-host Don LaPume and Mike Sullivan.
• 0:41
  And at this moment, we're going to go a little bit out of order in our podcast sequence because Mike and Don have worked literally the last 24 hours at bringing really a 10x
• 0:53
  benefit to the Forge program and what they've developed here and what they've come forward.
• 0:58
  And we want to show that to you right now because it's just that exciting.
• 1:02
  And there's nothing really else out there like it.
• 1:05
  And you're going to love what you're going to see today.
• 1:07
  But Mike and Don, right now, they're running on high-octane caffeine.
• 1:12
  Okay?
• 1:13
  They are so jacked up because as they went into a program starting yesterday afternoon and running through the evening, and they were building in it, they could see what they were creating.
• 1:25
  And they had this vision.
• 1:26
  And they kept going and going and driving all through the morning up to now.
• 1:31
  And here's the quote that I'm going to bring up.
• 1:33
  And it's by the legendary football coach Vince Lombardi.
• 1:37
  And here it is, and I'm going to add a little bit in it so it includes everyone.
• 1:43
  But I firmly believe that any man or woman's finest hour, their greatest fulfillment of all that he or she holds dear, in that moment when he or she is work, their heart out in good cause, and lies exhausted on the field of battle victorious.
• 2:00
  And that's what Mike and Don are right now, and they're going to go on and they're going to share what they brought to the forge today.
• 2:09
  Thank you so much, Stephen.
• 2:10
  That was a great quote, by the way.
• 2:12
  Love Vince Lombardi.
• 2:14
  So, you know, we've talked about rapid iteration.
• 2:17
  We talked about all sorts of things already in this podcast and certainly in the book, as far as how can we take an idea, verify it, check it, test it, pressure test it, and then launch it with the exit in mind, scale it,
• 2:37
  And we wanted to condense the time in three to five years for a $10 million plus exit.
• 2:40
  That's the objective.
• 2:41
  That's the goal, right?
• 2:42
  So in order to do that, we talk a lot about rapid iteration.
• 2:46
  How quickly can we test things?
• 2:48
  How quickly can we make things happen?
• 2:51
  And so Mike and I are going to show you some of the stuff that we've done, as Steven said, since noon yesterday.
• 2:59
  Now, right now it is 1 07 PM.
• 3:01
  So we're talking 25 hours and seven minutes, all right?
• 3:07
  And I know we both got very little sleep.
• 3:08
  I haven't showered.
• 3:09
  You know, I don't normally wear a hat in a podcast, whatever.
• 3:12
  Right.
• 3:13
  But I'll tell you, we've just been working and working through this and can't wait to share because part of this has direct impact on what actually it all has direct impact on everyone that's going to listen to this.
• 3:27
  But certainly for those who are part of the Forge Fire Protocol.
• 3:33
  Yeah, and just to double down on that, what we have, and I will tease this because this is huge.
• 3:43
  And this isn't hype in any way, shape, or form.
• 3:45
  We're going to show you how huge this is.
• 3:48
  And I'm going to explain this to you.
• 3:49
  One of the things that's done that we're going to show you, and it's just going to be an example.
• 3:54
  I went back to the room to my 12-year-old son last night, and I said, what's an app?
• 3:58
  What's something that frustrates you that you don't have access to today?
• 4:01
  Or you might have seen things out here that were okay, but they don't exist.
• 4:04
  And he's like, Dad, it's just a lot.
• 4:06
  It's complicated.
• 4:07
  I don't even know.
• 4:07
  And I said, it's not complicated.
• 4:09
  What I want you to do is in a minute, I want you to think about it.
• 4:11
  Whenever you're off the phone or whenever you're done playing your game, let's come out in the room, talk to me.
• 4:16
  I'm going to sit there.
• 4:17
  I'm going to record what you want.
• 4:18
  And then we're going to build it.
• 4:22
  And we're going to explain how we did that with him making about three to five minutes of comments.
• 4:28
  And I was sitting there and waiting 30 minutes and then showing a finished product.
• 4:34
  It's a remarkable product.
• 4:36
  It's that simple.
• 4:37
  Like you guys will.
• 4:38
  Yeah.
• 4:38
  Well, we should just start showing.
• 4:40
  This is insane.
• 4:41
  All right.
• 4:42
  Yeah.
• 4:42
  This is crazy.
• 4:43
  And if we do seem a little off, we just.
• 4:46
  We are off.
• 4:47
  We are.
• 4:47
  We are off.
• 4:48
  So.
• 4:49
  That's okay.
• 4:51
  But in a creative way.
• 4:53
  Yes.
• 4:53
  It's been amazing.
• 4:54
  Yep.
• 4:55
  Yes.
• 4:56
  So, and literally I just had, wait, are we still, oh, we're not sharing yet.
• 5:02
  That's right.
• 5:02
  Let me just make sure I have, I want to make sure.
• 5:06
  Yeah.
• 5:07
  I want your son.
• 5:08
  I want to show your son's idea first.
• 5:10
  Okay.
• 5:11
  I just think that that's the best.
• 5:12
  And you explained it.
• 5:13
  You can guide me through it.
• 5:14
  Not that you really need to, but here comes a share and boom.
• 5:20
  There he is.
• 5:22
  Yep.
• 5:22
  So this is basically us figuring it out.
• 5:26
  And this is, we can enter in my information.
• 5:28
  Okay.
• 5:29
  So I'm just going to enter a random street.
• 5:32
  Type 02043.
• 5:33
  That's the town I live in.
• 5:34
  It's Hingham, Massachusetts.
• 5:36
  Okay.
• 5:36
  And then for a spot, let's just say, say 500 Main Street.
• 5:44
  And Hingham, S. Hingham, H-A-N-G-H-A-M-S.
• 5:51
  And click find.
• 5:52
  Yep.
• 5:54
  Okay.
• 5:55
  And so here's what happened.
• 5:56
  My son said to me that when him and his friends go fishing, he's wondering at like which ponds, which areas are the best for freshwater.
• 6:02
  He's going to iterate and make a saltwater version of this as well.
• 6:06
  But for the time being, he wanted live conditions and bite forecasts.
• 6:09
  So he wanted an idea as to like, what were the live conditions out there?
• 6:12
  Where's the best place where the fish are biting?
• 6:15
  He wanted a bite forecast based on every spot in every pond rated from prime through tough.
• 6:20
  Yeah.
• 6:20
  He wanted a current conditions banner above the results showing you the temperature, the wind, the barometric pressure, because that helps tell you where the fish are feeding.
• 6:31
  It's one of the biggest drivers.
• 6:33
  He also wanted the best time of day and year.
• 6:36
  He wanted an interactive map that shows you what's around.
• 6:39
  And he said he wanted it to have a personal fishing catch log so you can log in and log what you caught at that time during what time, et cetera.
• 6:47
  And he wanted user authentication so users could also have their favorite list of ponds.
• 6:51
  He said, I wanted to also provide me recommendations for the bait to use and what kind of fish are in the pond.
• 6:57
  And what are the best type of bait to catch those fish inside that pond?
• 7:00
  He said, and tell me what are the best bets for ponds near me.
• 7:03
  And then provide me like a field guide and pond cards for each pond.
• 7:07
  So that's what he asked for, and this is what it came up with.
• 7:10
  So if we scroll down here, first of all right now, you see 87 degrees Fahrenheit, mostly clear.
• 7:14
  Feels like 95.
• 7:15
  Five mile per hour wind southwest, and the barometric pressure is 30.00.
• 7:22
  Okay.
• 7:24
  Now, best bets near you.
• 7:25
  Here's a list.
• 7:26
  So this first one right here on the left, we'll do Bear Cove Park ponds.
• 7:29
  Okay.
• 7:29
  A series of small freshwater ponds within Bear Cove Park offering quiet,
• 7:35
  fishing spots with good bass and sunfish populations.
• 7:38
  Bite forecast.
• 7:39
  Good.
• 7:40
  76%.
• 7:40
  A little chop breaks up the surface and pushes bait to the banks.
• 7:44
  Shows you large mouth bass, 50%.
• 7:46
  Yellow perch, 10%.
• 7:48
  Bluegill sunfish, 40%.
• 7:50
  Best bait.
• 7:51
  Plastic worms, green pumpkin.
• 7:53
  For large mouth bass,
• 7:56
  And Texas rig submerged.
• 7:59
  Whatever.
• 7:59
  So it just shows you what the different options are for different types.
• 8:03
  And then it says small crickets or worms for bluegill and sunfish.
• 8:07
  Use light tackle and small hooks near lily pads.
• 8:11
  Best time early morning in the late afternoon in spring and summer.
• 8:14
  Fish near fallen trees and aquatic plants for best bass action.
• 8:19
  See now, and I got to ask this, cause this is, this is just huge.
• 8:23
  By the way, folks, this all applies.
• 8:25
  I know we're talking about fishing, but we're not really.
• 8:28
  All right.
• 8:28
  This is, this applies to you, to your business.
• 8:33
  And, and so I'd love to go through all of this.
• 8:36
  And I, and I know your son's going to be able to get this up and he's going to be able to sell this app.
• 8:40
  Yeah.
• 8:41
  And it's already out there right now.
• 8:43
  It's already published.
• 8:45
  So, so good.
• 8:47
  Um,
• 8:48
  Mike, and I know the answer, but everybody needs to hear this.
• 8:51
  Your son told you what he wanted.
• 8:54
  He read it off.
• 8:55
  Like he gave you that statement, right?
• 8:57
  He didn't even read it.
• 8:58
  He sat on a couch and looked up in the air and just thought.
• 9:03
  And I pushed the record button.
• 9:05
  We use an app called Whisper Flow.
• 9:08
  And I pressed two buttons on my keyboard.
• 9:11
  I clicked inside the box to tell it what I wanted to do.
• 9:13
  I held the two buttons down and he talked.
• 9:17
  about what he wanted it to have.
• 9:19
  And then he's like, oh, and you know what?
• 9:20
  It'd be nice if I had like a catch log or something that tracks where I catch fish.
• 9:25
  And then, you know what, it'd be cool if it told me which bait to use for this.
• 9:27
  And he's just thinking out loud and talking.
• 9:30
  And he literally thought out loud for somewhere in let's say the three to five minute range, probably closer to the three minute range.
• 9:36
  And then one of the things he said, I just asked him to be clear on.
• 9:40
  I said, so, for example, are you saying that it would be great for you to have, like, where's a good spot to find a fish as well?
• 9:47
  Like, they could sit down there, like, near a fallen log and stuff like that.
• 9:49
  He goes, yeah, yeah, yeah, that's exactly what I'm saying.
• 9:53
  But I didn't understand it when he first said it.
• 9:54
  So I just reiterated that comment.
• 9:56
  And that was my involvement.
• 9:57
  Because I was asking him to clarify that one thing.
• 10:00
  Then I let go of the button.
• 10:01
  It took everything I said, put it in the box, everything that was just said that my son said, I mean, and what I had added in.
• 10:08
  And then we clicked send.
• 10:09
  We will tell you how to get this, but not just yet.
• 10:12
  You've got to understand how big this is.
• 10:14
  So continue.
• 10:15
  I'm sorry.
• 10:16
  So I let go of the keyboard.
• 10:17
  It took everything that he said and that I added in.
• 10:19
  It took that all, put it in text format, just dropped it in the box, and we clicked send.
• 10:25
  And then it started building.
• 10:26
  And it took about 15 to 20 minutes.
• 10:30
  And then I tested it the first time it was done, and then I walked back his room and I said, this is a pretty cool app you just built.
• 10:37
  And he took a look at it and I was laughing.
• 10:39
  He's like, this is awesome.
• 10:41
  And how long did it take again to build?
• 10:43
  His time, three to five minutes, and about another 15 to 20 for it to build it on its own after he was done.
• 10:48
  So the system built it for him after he spoke it, and it was just... And it was not scripted.
• 10:57
  He was literally lying in bed playing video games on the phone with his friend.
• 11:01
  And I said, what's something that's bothering you?
• 11:02
  Honestly, this is what I was expecting he was going to say because this was something he voiced to me frustration about like two days ago.
• 11:08
  That he found an app and it didn't have this and it didn't have that.
• 11:10
  And the app was okay, but it didn't have.
• 11:13
  So needless to say.
• 11:14
  I mean, he's going to sell this.
• 11:18
  This is just awesome.
• 11:20
  It's just amazing.
• 11:21
  I mean, completely amazing.
• 11:24
  You guys know that I search and I look for a lot of material that's out there.
• 11:30
  And there was a webinar I saw yesterday.
• 11:33
  And for something like this, their enrollment fee is $3,000.
• 11:38
  And you get an app builder, but you don't get anything else.
• 11:42
  You don't get how to take that app and how to scale it and exponentially sell it three to five years down the road for a $10 million exit.
• 11:51
  And this app, I mean, what we're seeing right now, that's got that potential.
• 11:58
  But the best thing here at the Forge is, we've got the blueprint, we've got the step-by-step to get you to that number.
• 12:05
  Yes.
• 12:06
  And that's a perfect segue.
• 12:08
  So, so this is to say, this is what Don and I were doing.
• 12:10
  And after we created it, that's when I realized how simple it was.
• 12:12
  I'm like, for a proof of concept, let's have my 12 year old do it.
• 12:16
  Yeah.
• 12:17
  And that's what he created.
• 12:18
  Now, wait till you see what Don and I were up to.
• 12:21
  First time you can share in a minute, which ties exactly into what Steven was saying.
• 12:25
  So then we started saying all these different things that we have PDFs for, and we have documents for, we have spreadsheets for, and these tools that we built to give you.
• 12:34
  Okay.
• 12:35
  And these tools that took 20, 30, 40, 50 years of knowledge and expertise to kind of put together and say, you know, what is people not given us?
• 12:45
  Well, we were just able to take a lot of that and put it into an app that you can now get access to in seconds to minutes.
• 12:56
  So let us show you.
• 12:56
  And these things, by the way, and I'm going to say this.
• 12:59
  So I'm going to show you two that Mike did, and I'll show you a couple that I did.
• 13:02
  Actually, I didn't pull up all of mine.
• 13:05
  but I'm just going to go into the key one of mine, but let's go to this one first, Mike.
• 13:14
  So what was your thought?
• 13:15
  I mean, I know we've actually, let me say it this way.
• 13:22
  We have talked about all the different stuff we're building into the ForgeFire protocol system, the whole ecosystem, right?
• 13:29
  And helping businesses, right?
• 13:32
  helping entrepreneurs, not just to pick the right business, to detect it, to know, but even, even in how you build it, every single step, every single stage, we've talked about all the tools that we want to be able to build and make available for, for the team.
• 13:47
  And that's where, um, two of these that you created came from.
• 13:51
  This is one of them.
• 13:53
  And, uh, talk, talk to us about this one, please.
• 13:55
  Cause this is a business.
• 13:56
  So we're giving this away, by the way, we're going to put the link for this.
• 14:00
  In fact, um,
• 14:01
  This particular one, we'll put the link to it right below us right now.
• 14:06
  All right.
• 14:07
  It'll be on the podcast video.
• 14:09
  And then we'll put it in there because we're going to brand the link.
• 14:15
  But you'll be able to go through this and use this free tool that we're just going to make available to you.
• 14:21
  And that will lead you to, of course, Forgefire Protocol.
• 14:24
  You get additional information on Forgefire Protocol, but you get this incredible tool.
• 14:28
  So go ahead, Mike, talk about this and just tell me what I should do with it.
• 14:32
  Yep.
• 14:32
  So we're going to walk through it.
• 14:33
  But here's what I did, okay, is I took a look at anyone who's starting a business.
• 14:37
  And what did we do?
• 14:39
  Okay.
• 14:39
  And what have we done?
• 14:41
  Well, again, I have 40 years in technology or 30 years in technology, 40 years tinkering, 30 years of actual work knowledge and experience.
• 14:50
  But I wanted to take everything that we were doing and how do we make this simple?
• 14:55
  So everyone can kind of see it and then make it chooseable, selectable.
• 14:59
  So you can go through a map and check what you're looking for.
• 15:01
  It's a kind of guide you along the way.
• 15:03
  We'll walk you through that.
• 15:05
  We have a Excel document.
• 15:07
  That's like a spreadsheet that we, what we use again to try to document this information, but to make it really simple right now.
• 15:14
  And actually, yeah, that's a good point is down here too.
• 15:16
  I mean, what we're talking about here is this is just one of the tools.
• 15:19
  I'm going to walk you through this and another one.
• 15:20
  And Don's going to walk you through what we have.
• 15:23
  Right here, if you want this early access, that gives you early access to the whole protocol that we're launching, to this and many, many other tools.
• 15:32
  Okay?
• 15:32
  Now, Don and I are only at the beginning now, too, because a bunch of these tools that we've already built, we're now going to automate them to make them faster, quicker, easier for you to use them.
• 15:41
  They're already faster and quicker than I think almost anything else I've seen out there.
• 15:44
  But now it's going to be snap of the finger easy moving forward.
• 15:49
  Right.
• 15:49
  You get early access to the program plus bonuses if you click on the bottom on the right there, as well as additional discounts that are gonna be announced.
• 15:57
  You get some immediate bonuses and then there's gonna be a major discount announced coming in the next week.
• 16:01
  On the left there, if you wanna help us build it and answer some questions about you building a business or you wanting to build a business, you wanna answer some questions so we can best serve you, you're gonna get a free digital copy of the book as a bonus, as well as access to those same discounts and information.
• 16:18
  Major benefit there to that.
• 16:20
  And that takes you, it guides you into the backend ecosystem for the whole ForgeFire protocol that we're going to be describing, which includes tools like this and many others.
• 16:28
  So let's walk through it, Don, and start clicking on, like start the free tech assessment.
• 16:34
  So right off the bat, do you have a domain?
• 16:36
  Do you own a custom domain such as mikesullivan.com or mikesbodyshop.com?
• 16:41
  If not, click no.
• 16:42
  If you do already own it, say yes.
• 16:46
  Okay.
• 16:46
  So right there, if you say no,
• 16:49
  Okay, describe your business and we'll generate a professional name for you.
• 16:53
  So come up with a name.
• 16:53
  Let's say I want to use the name Mike and I want it to be an auto body shop.
• 17:03
  That's not what I do.
• 17:03
  And click generate names.
• 17:12
  And I would be using Whisperflow with this, but then you wouldn't be able to hear what I was saying.
• 17:15
  Exactly.
• 17:16
  It would block that.
• 17:16
  So, generate name.
• 17:18
  Let's see what it comes up with.
• 17:19
  I haven't tested this part.
• 17:20
  This is like, remember, this all started yesterday at 12 p.m., basically 25 hours ago, a little over 25 hours ago.
• 17:29
  Yep.
• 17:30
  Look at that.
• 17:31
  Six options.
• 17:32
  MikeSautocraft.com.
• 17:34
  MikeBodyWorks.com.
• 17:37
  MikeSpanelPro.com.
• 17:39
  Let's go at Mike's Body Lab in the lower left.
• 17:41
  I'll just click on that and continue just to keep that just so we can kind of see.
• 17:45
  So there you have domain names.
• 17:47
  Yep.
• 17:48
  Yeah.
• 17:48
  Okay, what's the size of your company?
• 17:49
  Is it just you?
• 17:50
  Is it a couple of people?
• 17:52
  This matters down the road, but for right now, I don't care.
• 17:55
  You can say, what, two to five.
• 17:57
  We'll keep it small.
• 17:58
  All right.
• 17:59
  Do you use Microsoft Office?
• 18:01
  So currently, do you use Microsoft Word, Excel, Outlook, PowerPoint, Teams, OneDrive?
• 18:05
  Yes or no?
• 18:06
  Say yes, because I do.
• 18:09
  Okay.
• 18:11
  And then it says Microsoft for Google email.
• 18:13
  Yes, you use so click next.
• 18:15
  That's fine.
• 18:15
  It already preselected Microsoft.
• 18:17
  Do you have a computer?
• 18:18
  So this is saying, do you already have a computer or do you need one?
• 18:20
  Okay.
• 18:21
  So if you don't have one, you'd say no.
• 18:22
  If you do, you can say yes.
• 18:24
  Okay.
• 18:27
  So say yes.
• 18:29
  All right.
• 18:30
  If you're not familiar with any of these social platforms, do you need help setting them up with your company?
• 18:34
  So for your new Mike's, whatever, Mike's Body Lab, which do you want to be able to have a presence on?
• 18:42
  You select these.
• 18:43
  There you go.
• 18:44
  All of them.
• 18:44
  Click.
• 18:45
  Continue.
• 18:46
  Great.
• 18:47
  Do you need help designing a brand?
• 18:48
  Do you already have a logo and brand?
• 18:50
  It sounds like not because you didn't have a name for your company.
• 18:52
  So now that we just created it, yes, help me design the brand.
• 18:55
  Continue.
• 18:57
  Okay.
• 18:57
  Now, do you have a website for your company, like a basic website or a base website?
• 19:02
  My guess is no.
• 19:03
  All right.
• 19:04
  Are you interested in having a website created?
• 19:06
  Yes.
• 19:07
  Do you want sales funnels built or like a sale funnel built so that when people go into your site, it's bringing them in, which you definitely want.
• 19:13
  Because the biggest, most powerful thing you can have in your business is a list.
• 19:16
  So that's going to help you create your list of customers as well as guide them through what you have to offer.
• 19:20
  Okay.
• 19:21
  Click continue.
• 19:23
  So this is saying, what would you expect to invest for something like this?
• 19:27
  For all those services.
• 19:28
  So logo create, and it's going to kind of walk you through it.
• 19:30
  So it's a guided setup call.
• 19:32
  Domain plus email configuration plus your Microsoft licensing.
• 19:35
  The core tech stack checklist.
• 19:37
  So you're going to get access to that.
• 19:38
  You're going to have all those social platforms set up.
• 19:41
  Okay, so they're going to be set up for you.
• 19:42
  Now, with that being said, when you create logos, those logos have to be custom created for each and every one of those social platforms because they all don't use the same sizings.
• 19:50
  So you have to make sure you have a dark and a light logo.
• 19:52
  You have to make sure that it shows up on all those platforms so that it fits appropriately.
• 19:56
  So when someone goes there, you have a professional page.
• 19:59
  So you choose what you would expect to pay for that.
• 20:01
  You can enter your name up top there, your name, email, and company name, and then click choose plan.
• 20:08
  I'm curious.
• 20:09
  Yeah.
• 20:19
  Follow it, X, Y, Z for the moment.
• 20:20
  Yep.
• 20:21
  You can choose plan.
• 20:23
  Great.
• 20:24
  And it brings it right to your calendar.
• 20:27
  Yep.
• 20:27
  This comes right to one of my calendars that allows you to book time with me.
• 20:32
  That's fine.
• 20:33
  That takes you right to my motion calendar.
• 20:34
  So that's fine.
• 20:35
  But bottom line is, if you were to guess how long this took me to build and create, okay?
• 20:41
  So we already had the idea.
• 20:42
  I already know what I create as part of the tech stack.
• 20:46
  All right, that's 90% of it's up here.
• 20:48
  Some of it's on paper.
• 20:49
  But for this, everything was between left ear and right ear for how to create this.
• 20:54
  So what I did is I held those same two buttons down on my keyboard.
• 20:58
  After clicking in the box, I told her exactly what I wanted it to do.
• 21:01
  And I went step by step and said I wanted to include this.
• 21:03
  I wanted to ask about a computer because if they don't have a computer, we're going to want them to have a business computer.
• 21:07
  We want to walk them through the price of this just for the basic tech stack.
• 21:13
  I spent maybe five to seven minutes talking to it and reading it back and making sure it said what I wanted it to say.
• 21:19
  Then I click send.
• 21:22
  About 20 minutes later, 20, 25 minutes later, it created this.
• 21:26
  And then I walked through and I tested it in a couple of different scenarios.
• 21:28
  So let's just call it one hour, including my testing.
• 21:31
  30 minutes for creation for me and five minutes for me talking to it.
• 21:35
  About 20 minutes, let's call it 30 minutes for it to be generated from idea to concept.
• 21:41
  30 minutes of testing just before I even brought it to anyone's attention that we had done this.
• 21:47
  And that's what you have right now.
• 21:48
  So, so Mike, and I got to ask this.
• 21:50
  So you put, and I know the answer, but I think everybody needs to hear it.
• 21:53
  So you put about five minutes of thought and talk into it.
• 21:56
  Correct.
• 21:56
  And then you let the system run.
• 21:57
  I didn't write or type anything.
• 21:59
  Right.
• 22:00
  And then you just let the system run.
• 22:01
  So you could have gotten a coffee.
• 22:02
  You could have gone to the park.
• 22:04
  You could have gone fishing with your son.
• 22:05
  You could have done whatever, whatever.
• 22:07
  Yep.
• 22:08
  I helped him set up his rod.
• 22:09
  I helped him set up his rod for fishing today.
• 22:12
  I walked away.
• 22:14
  So it was real.
• 22:16
  And then you had, and then you did some testing when you got back.
• 22:19
  Yep.
• 22:20
  So your total time in this was roughly a half an hour.
• 22:23
  Yep.
• 22:24
  All right.
• 22:24
  And was it stressful?
• 22:28
  Oh, no.
• 22:29
  Look, I'm looking at the time.
• 22:30
  Listen, here's the reason we're talking about this stuff, folks, because this is just one of many, many, many tools we're going to bring you, but I need you to understand how incredibly intense this is.
• 22:40
  I've been, I've been,
• 22:42
  off the wall.
• 22:43
  I did not plan to record a podcast not having showered or anything else.
• 22:47
  I just like but we've just been going and going.
• 22:49
  Right.
• 22:50
  And, and here's the thing.
• 22:52
  So I'm going to show you just because of time I want to go into the main app next.
• 22:57
  Yeah.
• 22:58
  But Mike created was it three other apps?
• 23:02
  Yep.
• 23:03
  Alright.
• 23:03
  And all all this caliber
• 23:07
  and like his sons, right?
• 23:08
  All of that.
• 23:08
  Five total, submitted five total into the contest for over 24 hours.
• 23:14
  Yeah, we were in a 24 hour contest.
• 23:16
  So we had to submit.
• 23:18
  But so you created five, I created four, one of which I did not get to submit because it wasn't quite finished.
• 23:28
  I was trying to squeak one more in, right?
• 23:30
  Right at the very end.
• 23:31
  But I spent a lot of time on a big one.
• 23:34
  But first, before you go there, I'm gonna show you one other one.
• 23:37
  So this is interesting because some of you have heard, you know, I own multiple companies.
• 23:43
  So yes, the three of us are part of Fortify Protocol, but I have a company called SmartFlex Benefits.
• 23:49
  I've got another company called SP2 Resiliency.
• 23:53
  I'm bored, right?
• 23:54
  No, no.
• 23:55
  I just have a lot of access playing.
• 23:57
  So SmartFlex, I just recently launched, needed a website for it.
• 24:03
  Okay.
• 24:04
  Okay.
• 24:04
  So, but I wanted it to be a good website and I'm sitting here thinking, all right, I need to create a site or have somebody create a site.
• 24:12
  So I was going to just have somebody create it for me.
• 24:15
  And instead I went in and, and, uh, took me less than five minutes to explain what I wanted, gave it a link to a website, uh, for one of my, um, call it suppliers, one of the insurance companies that I worked through.
• 24:29
  Uh, and, and this is what it spit out.
• 24:32
  Now I put.
• 24:33
  five minutes max into this, five minutes total max, and hit the button and went and filled my coffee again, okay, and did all this stuff.
• 24:42
  I was actually doing, working on three different apps all at one time.
• 24:45
  All right, so when I, after I filled the coffee, but this particular one, this is the, this is a full app by the way, and this is for a company where we help employers get special,
• 25:03
  perks and benefits for their employees, some really high value benefits for their employees, not health insurance per se, but a whole bunch of other stuff that really is high value, where it does not cost the employees a penny.
• 25:15
  In fact, they actually take home a little bit more money than they normally would each week or each month.
• 25:19
  And the employers save anywhere from $600 to $900 per employee per year.
• 25:26
  So they're not paying for it directly.
• 25:28
  All right.
• 25:28
  No net out of pocket anyways.
• 25:30
  And I'm not going to go into all the different details of it, but literally this page explains everything.
• 25:37
  Took me five minutes, five minutes, right?
• 25:40
  I asked it to create a calculator for businesses where they can put in the number of employees that they have.
• 25:46
  So if it's an odd number and it would calculate what their potential savings is per year.
• 25:51
  All right.
• 25:53
  I mean,
• 25:54
  That's how simple it is, right?
• 25:56
  They can get their exact savings by booking a discovery call with us, with somebody in my company.
• 26:02
  But it goes all the way down.
• 26:04
  All the way down, complete benefits package, surgery, anesthetic, all kinds of different stuff that's covered in that.
• 26:09
  On top of it, right, it even created my FAQs.
• 26:13
  I don't even remember telling it to create FAQs, but you know what?
• 26:16
  It did.
• 26:17
  All right.
• 26:17
  It just created them because I told them what I wanted the site to be like, but I didn't think to add FAQs.
• 26:24
  Right.
• 26:24
  So it's all there.
• 26:26
  And then if they want to get started, they can click, they can call us, et cetera.
• 26:29
  But how powerful is that?
• 26:31
  Five minutes of my time is all I put into this.
• 26:34
  That's it.
• 26:34
  Yeah.
• 26:35
  All right.
• 26:36
  And by the way, I figured out because because you got you all got to know this is being generated by this is not the big app.
• 26:42
  This is not the one I want to show you.
• 26:43
  I just had to share this piece.
• 26:45
  Right.
• 26:45
  Right.
• 26:46
  I figured out what this cost me because this is all through AI.
• 26:50
  Of course, AI has to be generating this.
• 26:52
  How else would you generate it, right?
• 26:54
  So you have to be buying tokens or credits when you're dealing with AI.
• 26:59
  So this piece, I figured out exactly what it cost me.
• 27:02
  It was like $11.78.5.
• 27:03
  All right, so less than $12 and five minutes worth of time.
• 27:07
  Yep.
• 27:11
  How powerful is that?
• 27:12
  And Don, really quick, I know I'm not going to show it right now, but one of the other things that we built out today is when we were figuring out formation, Don and I ended up having a conversation, doing research, and we both already were in the know.
• 27:22
  a lot on what's the right business structure, what's the right entity.
• 27:25
  But then we started having the conversation, well, which state is best for this type of business?
• 27:29
  Oh, yeah.
• 27:30
  So we're not going to go to it right now, but literally you can walk through this tool, which we can share with you as well.
• 27:35
  And it literally allows you to walk through and understand what type of business you have, what's your structure, what state are you in?
• 27:41
  It asks you a series of questions and then it makes a recommendation saying, here's the best state and business structure for you to set up.
• 27:47
  Here's the best and there's the second best.
• 27:48
  Here's why this is better.
• 27:49
  Here's why this is second best or why you might want to take a look at this.
• 27:52
  take this information and bring it to your tax attorney or bring it to your CPA.
• 27:57
  But it does all the thinking for you.
• 27:59
  This is stuff that we went back and forth and spent hours on.
• 28:02
  Oh yeah.
• 28:04
  You didn't spend hours.
• 28:07
  No, same thing.
• 28:08
  Same timeframe.
• 28:09
  Yeah.
• 28:10
  We've been talking about all of this stuff.
• 28:11
  These are all tools that we wanted to build for forge fire protocol.
• 28:15
  And we built a forge fire protocol.
• 28:16
  We just didn't expect it was going to happen in five to 10 minutes.
• 28:19
  That's right.
• 28:19
  It was going to be days.
• 28:22
  So, and there's some iterations and other things, but I'm gonna go to the main one because this applies to everybody that is a subscriber for Forge Fire Protocol.
• 28:30
  Okay, so this is our app.
• 28:31
  So the protocol, you're watching us or listening to us on the podcast, okay?
• 28:38
  And if you're only hearing this and you're not watching it, I'm sorry you can't see these images because there's no way for me to describe all of this other than phenomenal, just great, great, polished professional looking apps and sites.
• 28:52
  right that would just create it uh and any anybody who's watching it um you can comment and and tell me if i'm if i'm being honest there i mean these are sharp right but this is and these are these are you're looking at the desktop version these things look phenomenal on mobile okay these are all mobile optimized apps okay so
• 29:14
  But here, this is what we're looking at right now.
• 29:16
  This is the ForgeFire Protocol app.
• 29:18
  So in ForgeFire Protocol, we have the book, right?
• 29:23
  You're familiar with the book.
• 29:24
  You're obviously familiar with the podcast because that's what you're listening right now and watching.
• 29:28
  We have an entire ecosystem of tools, AI system, everything that you need to decide on the type of business you want to launch, evaluate the business before launch,
• 29:43
  Plan the exit before launch, build it, scale it, and then exit in three to five years with a $10 million exit.
• 29:51
  That's always the goal, right?
• 29:54
  And maybe you exit for more, maybe you exit for less.
• 29:57
  It all depends on what you choose to do and the actions that you take, okay?
• 30:01
  That we can't control, but we can provide the tools.
• 30:06
  So one of the big things I wanted to do, and I was planning to do for,
• 30:11
  everybody that subscribes and is part of our protocol was to create an app where they can track everything that they needed to track, where they can have our community, where we can run everything and they can run it right from their phones.
• 30:27
  And I'm like, okay, this, you know, in speaking with app developers, the beginning of what I was thinking would be over $50,000, over 50 grand,
• 30:40
  cost to us and it would have taken months of development.
• 30:43
  And that was just the core piece.
• 30:47
  Well, since yesterday at noon, we went way past core, way past core.
• 30:53
  I'm gonna show you the functionality.
• 30:55
  All of this was built by me speaking into my computer.
• 31:01
  And Don, while you're going on this really quick, out of the books that I have read, a lot of them attempt to have apps and then you have third-party apps that people creating stuff.
• 31:09
  This is better than any app and this is not me blowing smoke or anything like that.
• 31:13
  This is better than any app and companion app I've gotten from any book in the last 40 years.
• 31:19
  Yes.
• 31:21
  So if you're going to be part of Forgefire Protocol, if you want to learn, you want to build, you want to have that great exit, this is going to be part of it when you join us.
• 31:31
  Okay.
• 31:32
  So, and we've got a couple of, there are a couple of different levels because we have an elite, sort of an inner circle, we call them Forge Masters.
• 31:39
  And we have a, our, call it standard, our core team, which is really- Our builders.
• 31:45
  Builders.
• 31:47
  Yep.
• 31:47
  Yeah, they're the builders, right?
• 31:49
  And so we're the builders, we all are.
• 31:51
  So here, so this is a homepage on the app.
• 31:54
  When you come in, you've got whatever your current rank is.
• 31:57
  Now this is rank as far as,
• 32:00
  building up your business and, and in our, our leadership contest here.
• 32:05
  So you'll see that, but we have a daily streak tracker.
• 32:10
  Now it says zero because look, I haven't even been able to add anything in yet because this is just built.
• 32:15
  All right.
• 32:16
  This, this took a lot of that 24 hours.
• 32:20
  I can tell you 25 hours.
• 32:21
  There's a daily streak reminder.
• 32:22
  I set it for nine o'clock, but I could have set it for a different time.
• 32:25
  Right.
• 32:26
  And I I've already tested.
• 32:27
  It works great.
• 32:28
  Goes right on my phone.
• 32:31
  lets us know where you are, lets you know where you are in the foundation and build of your business, which stage you're in, allows you to track the key five numbers that you need for your business.
• 32:44
  All right.
• 32:45
  Our prompts.
• 32:46
  Actually, I'm just going to go into these because I'm going to because these are really tied right here.
• 32:50
  Well, what did I do?
• 32:58
  Oh, I know why.
• 32:59
  Because I'm actually, I'm iterating another version of it.
• 33:04
  So, so literally it's going right now.
• 33:07
  Do the control shift R. That'll bring up the fresh cache of it too.
• 33:11
  That'll take the current changes.
• 33:12
  Control shift R. Let's see.
• 33:17
  Yeah, I don't know.
• 33:18
  I don't think it's finished though.
• 33:19
  I think it's still going.
• 33:20
  But let's, let's take a look.
• 33:24
  So, okay.
• 33:24
  Maybe it must have been it.
• 33:26
  Thank you.
• 33:27
  So,
• 33:28
  Um, oh, that is probably what it was.
• 33:30
  So yeah, so look, oh, you know, they speak into a computer and I get what I want and I can rapidly iterate all through the development of this, by the way, since yesterday at noon, it, this was, uh, as I build something and then I want to add more functionality.
• 33:46
  I go into and I add more functionality.
• 33:48
  So this is not a five minute.
• 33:50
  This is a 24, 25 hour app it took.
• 33:53
  But you got to see this.
• 33:55
  So these are analytical tools for you where you can track, all right, where am I on my modules?
• 34:02
  How many posts have I shared?
• 34:03
  Replies written.
• 34:05
  What is my current streak?
• 34:06
  Where is my ranking?
• 34:08
  Really it's looking at all of your module numbers and it's analyzing, hey, are you improving?
• 34:15
  So if you're improving, it's going to reflect in your business.
• 34:19
  So these are analytics, advanced analytics for you.
• 34:23
  You've got your five numbers dashboard.
• 34:25
  These are the five things, five key numbers that you want to be able to track.
• 34:30
  And what we've done is we've actually expanded on that, but you'll see where you can put the numbers in.
• 34:36
  So this is all live.
• 34:37
  This all works.
• 34:40
  Monthly cash burn, MMR, monthly recurring revenue, my favorite thing.
• 34:45
  right?
• 34:46
  Cash, runway, et cetera.
• 34:47
  It's all here.
• 34:48
  Last month's, this month's, I can put in my weekly review.
• 34:51
  I put in my notes.
• 34:52
  I log that.
• 34:54
  What does that do?
• 34:54
  Well, that's going to be tracked for scorekeeping.
• 34:57
  I'll show you that, but it also tracked because I need to know what those numbers are and I need to be able to review those numbers for my, for my business, right?
• 35:06
  That's what you need to do.
• 35:06
  That's why it's built in prompts.
• 35:09
  We're talking to you about AI and some of the stuff you can do with AI.
• 35:12
  Well,
• 35:13
  Some of you are used to writing prompts, right?
• 35:16
  Some of you are like, hey, I'm a prompt engineer.
• 35:19
  Others, like, I've never touched that thing.
• 35:20
  I don't know what I want to do.
• 35:22
  All you do is you come in here to the prompt forge, and this will forge it for you.
• 35:26
  But you literally say, exactly like Mike was saying, whether you're using Whisperflow or something else, you just type it in.
• 35:32
  You put in there what you want to have happen.
• 35:36
  And you choose where you're going to use, what you're going to use.
• 35:38
  Are you going to use Grok?
• 35:39
  It's my personal favorite.
• 35:41
  Claude, we use a lot.
• 35:43
  I know a lot of people out there use ChatGPT, Gemini, Llama.
• 35:47
  Whatever it is that you use, you just put this in here, pick your engine or your AI model, and hit Forge Prompt.
• 35:55
  And it will give you the prompt that you can then put into, let's say, Grok to do what you asked for.
• 36:01
  All right, so this is here.
• 36:02
  This is one of the many, many tools in here.
• 36:04
  Now, what about if you're going to be selling stuff online, as an example, or you're going to be offering something, you want to be able to track revenue, you want to say, is this a good offer?
• 36:13
  This is a tool that I built in here that will allow you to put your offer together.
• 36:21
  And once you've got everything together, it will rank it.
• 36:24
  It will give you feedback on it, and it will also give you projected revenue, annual recurring revenue.
• 36:31
  and monthly recurring revenue both very very important numbers and allows you to create your own pricing tiers as well starter tiers we've got our flywheel help scorecard look i'm going through this because i want you to see this for multiple reasons one is if you become part of force fire protocol you get access to all of this doesn't matter what level of subscriber you are you get access to everything here that you're seeing except unless is a special area and i'll show you what that is um but
• 36:59
  You get access to all of this stuff and you're going to be able to use it.
• 37:02
  This is going to help drive your business and your growth.
• 37:04
  Okay.
• 37:06
  At the same time, I want you to see this because this was created instead of over way over $50,000 and months of work, this is created for, um, the, uh, the amount of credits that I needed for this and tokens, uh, was pretty close to almost $200.
• 37:25
  Okay.
• 37:27
  So I kind of laugh at that, guys, right?
• 37:30
  $200?
• 37:30
  And it was actually a little bit less, but I'm not done.
• 37:33
  I'm not done.
• 37:34
  It's going to be $200, maybe $250 by the time I'm done.
• 37:37
  All right.
• 37:37
  Who cares?
• 37:39
  Would you rather pay $50 to $100,000 or $250, $300?
• 37:44
  And those numbers are so generous, what you just said, because what people don't understand in the old way of doing things, this whole thing had to be sit down and really drawn out.
• 37:53
  and then put it and someone had to go back to the drawing board to start to create it.
• 37:56
  And then they take a look and people would meet and iterate and it all discuss.
• 37:59
  You're talking months to a year, sometimes to build out an app like this and that five figure minimum, if not like mid five figures, like the 50,000 to a couple hundred thousand would be expected for an app like this.
• 38:15
  Yeah.
• 38:17
  A hundred percent.
• 38:18
  And I got to say this because of what you just said, Mike,
• 38:22
  For years, like I've launched tech companies, I've launched different companies, and people that have worked with me have said, Don, right, you've got to get this stuff out of your head and onto paper so we know what to do, right?
• 38:38
  Which would have freed me up and allowed me to replace myself.
• 38:43
  That was very difficult to do, to get that stuff out.
• 38:46
  Here, I'm sitting there telling it what I wanted to do.
• 38:49
  It goes through.
• 38:50
  When I add the next section, if there's any quirks or issues or conflicts, it goes and it finds them and it fixes them.
• 38:58
  And then we go on to the next aspect.
• 39:00
  All I'm doing is just spitting the stuff out that's in my head.
• 39:03
  And there's an iterative logger that's logging these iterations.
• 39:08
  So you, and I was on a call today with one of the gentlemen on the call, the guy Dante was saying, I'm making live updates to this website as we speak.
• 39:18
  Yeah.
• 39:18
  There are tens of thousands of people on this website right now.
• 39:23
  I am not concerned.
• 39:25
  It's going to go in and it's going to go through.
• 39:26
  And by the way, if there is an issue, I can quickly look at the iteration, the last iteration that was made.
• 39:32
  make a comment into the prompt and it's going to fix itself in minutes.
• 39:37
  Like this would be, like we're talking again, people down for days, possibly longer.
• 39:41
  You had security concerns.
• 39:42
  What about this?
• 39:44
  All that's taken care of and all included.
• 39:46
  Yeah.
• 39:47
  I did security checks on this.
• 39:49
  I did functionality tests.
• 39:51
  I mean, all of that was happening over these past 25 hours.
• 39:54
  So look, so this keeps going.
• 39:56
  So I went, you know, Flywheel Health, this tracks the momentum of your improvement engine, we call it.
• 40:02
  And this is the things that you need to do to improve in your business.
• 40:06
  Right.
• 40:06
  Cause again, if you're going to build a business, you're going to start launch a business and take it to a $10 million exit in three to five years, you got a rapid iteration, rapid improvement, um,
• 40:15
  And so you need the system for it.
• 40:17
  We built the flying wheel for it.
• 40:20
  Right, but that's also, as you read the book and as you proceed through the academy, that's where you're understanding the importance of all this information and where you're getting this information from and why you're entering it.
• 40:29
  So that's all part of the process.
• 40:31
  And this is just that immediate feedback dashboard to tell you what's going on.
• 40:35
  So you can see your success or areas that you need to improve on.
• 40:39
  A hundred percent.
• 40:40
  Yes, spot on.
• 40:43
  And by the way, the academy,
• 40:44
  That's being added as well.
• 40:46
  That's one of my next additions.
• 40:47
  I've got stuff, right?
• 40:49
  So this is, but you get all of it in there, all of it.
• 40:53
  So guide rail scorecard, this is really, but we've got nine guide rails to keep, as you're scaling a business, things break.
• 41:00
  All right, I've done it.
• 41:02
  Things break, it's crazy.
• 41:04
  And so we've got nine guide rails built in to help make sure that you don't have the breakage that you would have, okay?
• 41:11
  Will it alleviate all of it?
• 41:13
  No.
• 41:13
  No, when you're scaling, it's crazy.
• 41:16
  But it's, and it's crazy fun too.
• 41:19
  But I'll tell you, this is going to help tremendously.
• 41:22
  You know, ignoring your flywheel health.
• 41:24
  Just, and you get to, you know, you get to move these things and you're looking at them and you're rating these.
• 41:32
  This is, that scorecard is really important.
• 41:34
  You need to be doing the scorecard on a regular basis.
• 41:36
  And by the way, when you go, here's our, our, our,
• 41:41
  because we will have, our target is 100,000 Forgefire Protocol subscribers by 1231 of 26.
• 41:51
  So this December 31st, 100,000, right?
• 41:54
  We may end up with more, right?
• 41:57
  I don't want to end up with less.
• 41:58
  That's the objective.
• 42:00
  And the reason why we want that, by the way, is not that we just want a whole bunch of people in it, but we're looking to, in the next three to five years,
• 42:09
  have 10,000 people successfully exit a business that they launched and utilize the protocol for and exited with $10 million or more.
• 42:20
  That's the goal, to help 10,000 of you.
• 42:23
  And I know, we know numbers wise, in order to find 10,000 people that are actually gonna do the work and do what they need to do, this is not some network marketing thing.
• 42:33
  Although network marketers will use this, this, you can use this for that type of business.
• 42:37
  You can use it for traditional business.
• 42:38
  You can use it for a call it a space age business.
• 42:41
  I don't know what you want to call it, but, but this protocol works.
• 42:45
  And, and so, but we know that not everybody, even when they, they come in, they want to learn first.
• 42:50
  Not everybody wants to just start taking action.
• 42:53
  I'm big on, I just got to take action.
• 42:55
  Right.
• 42:55
  But.
• 42:58
  Whether you come in to learn and use the systems and get used to it and get to the point where you're ready, all right, great, no problem, you have that access.
• 43:06
  But if you say, hey, I wanna do this, we're looking for 10,000 people, literally, that will do exactly what I said, three to five years and exit with $10 million.
• 43:17
  We're looking for those people.
• 43:18
  And that's why we need 100,000 plus in order to find those 10,000.
• 43:21
  So- And that's 100 trillion in the economy, that payout.
• 43:28
  Wow.
• 43:29
  I never even thought about that.
• 43:33
  Wow.
• 43:35
  Wow.
• 43:36
  My mind's been blown all night with what this stuff does.
• 43:39
  And you're not helping.
• 43:43
  Or maybe you are.
• 43:44
  Either way, we're long and we're almost there.
• 43:46
  Were you going to say something, Stephen?
• 43:48
  Sorry.
• 43:48
  Mike and Don, just looking at this, someone might say, this seems really complicated.
• 43:53
  This is the part to track in your progress.
• 43:55
  And what Don just said is,
• 43:57
  You're going to start off at the beginning, learning.
• 44:00
  And when you get to that point, you decide, yes, I'm going to launch.
• 44:03
  This is tracking you so that you know you're on the right step, every step of the way.
• 44:10
  And you want to compare that, Mike is big in comparing it to sports and athletics, right?
• 44:14
  They're the athletes that track themselves in everything that they do from 24 hours a day.
• 44:22
  The amount what they eat, what they sleep, and then when they practice.
• 44:25
  If it's baseball, you know, when they're hitting, you know, how, you know, they're being filmed.
• 44:30
  You know, how fast the ball is coming in that they're looking at to hit.
• 44:34
  All these points.
• 44:35
  They're taking the best points.
• 44:37
  athletes in the world and putting it in here so that you can track yourself so that you can be that business owner that gets to that 10 million yep and by the way it's 10 trillion not 100 trillion you were right with the 10 trillion i said 100 initially i meant 10 thank you for the
• 44:53
  I'm good if we make a $10 trillion addition to the economy.
• 44:58
  I can feel pretty good about that.
• 44:59
  Just saying.
• 45:00
  And by the way, because of this app, just through our conversation, through your presentation of this app, I just wrote down three different ideas that I have to build three additional apps.
• 45:11
  By the end of the day, I will have three other apps that'll be built by the end of the day, just by purely listening to the conversation.
• 45:17
  Right.
• 45:18
  And why you're doing that is because you can do it so quickly and so fast.
• 45:22
  Right.
• 45:22
  It's not going to take you so much time.
• 45:24
  I just write the idea down and then I'll go back in after this and I'll fill in a few bullets below the ideas.
• 45:28
  So what I want to make sure it includes and I'm done.
• 45:30
  Then I'll speak it.
• 45:33
  Wild.
• 45:34
  I love it.
• 45:35
  Well,
• 45:36
  So this, this, by the way, you don't fill this out.
• 45:38
  What happens here is as you're doing the steps up above, which are these things down, you know, this, this is the ranks, but the steps up above these things right here, you know, you've updated your five numbers.
• 45:49
  You've done a, a weekly review.
• 45:51
  Um, you've shipped an offer change, uh, uh, close a new customer, whatever it is, all of these things that are tracked up above.
• 45:58
  All right.
• 46:00
  They all go in and they add to points and those points put you on the leaderboard.
• 46:05
  Okay.
• 46:06
  And there's nobody, I mean, there's this forum is just here.
• 46:08
  Literally, this has just been built.
• 46:09
  Had it not been released, Portfire Protocol technically hasn't been released yet.
• 46:13
  We're, we're, we're going to be doing our free release, um, our sort of, we'll call it a founders, um, that is happening soon.
• 46:21
  So we'll be announcing that, but I'll tell you, it is,
• 46:27
  nobody has access to this yet but us.
• 46:30
  But we're going to be opening it up.
• 46:31
  And Don, how much more is it worth this week than it was even worth last week that we're giving them access to?
• 46:38
  So I don't know that answer because I didn't remember.
• 46:41
  I just meant like from a ballpark perspective, I don't think anyone can comprehend what we had was so remarkable and so cool.
• 46:46
  We were so excited for it.
• 46:48
  And what has just emerged in the last 24 hours and what we've been able to add to it in the depth of the tool and the quality of what you're going to be able to get.
• 46:55
  It has exponentially enhanced.
• 46:56
  And I mean that from the bottom of my heart, it has exponentially increased in value over the last 24 hours.
• 47:04
  24 hours, 10 X.
• 47:07
  And here's the thing.
• 47:08
  What is one thing we haven't talked about yet?
• 47:11
  And we can have the discussion right now in front of everybody.
• 47:14
  Yep.
• 47:14
  We're keeping the price the same.
• 47:16
  Yep.
• 47:16
  Exactly.
• 47:17
  We're not changing it.
• 47:18
  All right.
• 47:19
  This, this value, I, I,
• 47:22
  I'm going to get in that later.
• 47:23
  It's just like, wow.
• 47:26
  But I just got to show you this last couple of things.
• 47:30
  I'm going to say 70% done, 70%, because I have many more things I need to put in.
• 47:36
  And I keep remembering, oh, that's right.
• 47:38
  I want to put that in.
• 47:40
  And it's not about complicated.
• 47:43
  There's actually, if you went in this the first time, it actually walks you through.
• 47:46
  There is an onboarding guide that takes you through the app.
• 47:52
  So this is super easy to use.
• 47:54
  It really is.
• 47:55
  But just looking at what's here is just insane.
• 47:59
  It's wild.
• 48:00
  We've got our protocol glossary.
• 48:02
  A lot of the terms that we use in the protocol, like annual recurring revenue.
• 48:05
  What does that really mean?
• 48:06
  Not everybody understands that if you're newer in business or maybe you've been around in business, but you never really pay attention to some of these numbers.
• 48:13
  This all matters.
• 48:14
  Churn rate, EBITDA, right?
• 48:16
  Flywheel, all kinds of stuff.
• 48:18
  This is going to go through and explain those things to you.
• 48:21
  Then you get anyone who's in here gets access to the audio book version of the ForgeFire protocol.
• 48:28
  So you can play it here because this is the mobile app.
• 48:31
  You could be playing it on your on your computer at home or in your office, or you could be playing it as you're driving down the road.
• 48:37
  Right.
• 48:37
  So we put it here.
• 48:39
  Why not?
• 48:40
  Right.
• 48:40
  You can play it.
• 48:42
  Now we have for all of the builders.
• 48:44
  I said one hundred thousand by the end of this year.
• 48:48
  right all of the builders have access to our forge builders community all right and that community is really where we're going to share ideas you're going to i call them lab ideas successes challenges questions we're going to help each other this community is going to help each other build that those 10 million exits okay you are not in in business alone all right you own the business it's your business
• 49:12
  All yours.
• 49:13
  It's all good.
• 49:14
  Right.
• 49:14
  Unless you take investors or other stuff that's different.
• 49:16
  But this is this is all about you.
• 49:19
  But we but we don't want you to be alone.
• 49:21
  I've launched a lot of businesses.
• 49:22
  I think I think we figured out the number was like nine in the past 39 years.
• 49:26
  All right.
• 49:27
  And and a lot of times, you know, I was alone other than employees and stuff like that.
• 49:34
  I had to make all of the decisions.
• 49:36
  I had to do it all.
• 49:37
  And I didn't really have a lot of guides sometimes to help with that.
• 49:40
  You're going to have those here.
• 49:42
  For the so I mentioned that we've got two levels.
• 49:45
  We've got our our forge builders and we have our forge masters.
• 49:49
  That's sort of the inner circle, right?
• 49:52
  That group gets some additional functionality.
• 49:55
  They're going to have a forge masters community.
• 49:59
  Now they'll have access to the builders community as well, and they'll be contributing and be part of that.
• 50:03
  But they'll have a private community.
• 50:05
  And that's really because one.
• 50:07
  Well, yes, they pay more, but it's really they have
• 50:13
  They're really invested.
• 50:14
  They're really going after that 10 million and they wanna do it fast, right?
• 50:18
  They wanna do it big and they don't wanna have anything holding back.
• 50:22
  So the players that go in there, and all of you can get there by the way, all of you, but the ones that go in there,
• 50:30
  are really serious about what they're doing and they wanna work with people that are really serious about what they're doing.
• 50:36
  All right.
• 50:36
  They understand the law of proximity.
• 50:37
  Okay.
• 50:38
  It's that simple.
• 50:39
  It's that simple because I mean, when we have guests on the show, special guests, they're gonna have a special Q and A session.
• 50:43
  We're not gonna get into all the benefits, but they get a lot more personal access to that other community of masters, of forged masters and us.
• 50:53
  Yes.
• 50:55
  Well, very well said.
• 50:56
  So you,
• 50:58
  In our ecosystem.
• 50:59
  So this is going to be the tool that runs this, the ecosystem for you.
• 51:03
  Everything is going to be accessible in here, including our academy is going to be in here.
• 51:07
  Our directory.
• 51:09
  There's so much stuff that you don't even know about that that is all being built in here.
• 51:14
  And I just I just I am floored and ecstatic.
• 51:19
  And I don't I mean, I've had so many different emotions just because of how much we've been able to accomplish in 25 hours.
• 51:26
  Right.
• 51:27
  Well, 24 hours really, because contest is over.
• 51:29
  We're still building.
• 51:30
  We're not stopping because we're, we're, we didn't get in this just for a contest.
• 51:34
  We, we, we were doing this because we wanted to find a better way to iterate.
• 51:39
  And so we test, we're not, that's something that you're going to learn about Fortify protocol.
• 51:44
  We are not just some coaches that we tell you how to do things.
• 51:50
  No, we, this has been forced in fire.
• 51:53
  We've all, all three of us have been through the fire.
• 51:55
  All three of us have launched businesses, had successes, had failures, had all kinds of stuff that we've had to overcome.
• 52:03
  And still to this day.
• 52:04
  Right.
• 52:05
  And what we want to do is make it so that we can get you past a lot of those that have incredible, incredible exits.
• 52:12
  So, hey, guys, I'm set.
• 52:14
  I actually have a meeting I'm going to go to now.
• 52:16
  Hope they don't mind me, you know, baseball cap and all.
• 52:19
  But you guys want to close out?
• 52:23
  We can't hear you, though, Mike.
• 52:25
  I said really quick, the one thing I just wanted to say before we leave, and Stephen, you can end it too, is you can see the excitement that Don and I have with this.
• 52:34
  And we shared everything with Steve that we were doing too, and the excitement that Steve has too.
• 52:37
  I mean, we had something really special, and we are now in a different stratosphere of what we're able to do, and we're bringing this all to you.
• 52:46
  This isn't something that we're keeping in with us.
• 52:47
  We want you all to do this with us.
• 52:50
  This is how... We're going here.
• 52:51
  Right, and that's something how when we say something like,
• 52:54
  Three to five years, the $10 million exit.
• 52:56
  And some people are like, oh, how are they going to do that?
• 52:58
  Wrong first question.
• 52:59
  Wrong.
• 53:00
  It's how am I going to do that?
• 53:02
  Yes.
• 53:03
  If your first question is, oh, there's no way they can.
• 53:07
  You're probably not in the right place, to be honest with you.
• 53:09
  No.
• 53:09
  You're probably not.
• 53:11
  Your first question needs to be, all right, well, how am I going to do this?
• 53:14
  These tools, what we're providing you right now, we are taking that timeline and we are compressing it.
• 53:19
  And what happens when you compress it?
• 53:22
  Everything gets tight, starts moving a lot faster inside, and then an explosion happens.
• 53:26
  So that's what we're doing.
• 53:28
  You know, and I'll toss it to Steven, but I gotta say this, cause you just made me think of something.
• 53:31
  It's like, I can't wait.
• 53:33
  Cause this is one of the many ways that we're gonna accelerate your growth in business.
• 53:39
  One of many that's already built in and we're part of the protocol, but here's what I can't wait to see.
• 53:44
  You know how Roger Bannister broke the four minute mile, right?
• 53:49
  Way back when and now tons of people do it.
• 53:52
  We set the bar at three to five years for a $10 million exit.
• 53:55
  I can't wait to see who beats that, who breaks that.
• 53:58
  Did you hear what they said today?
• 54:02
  Ten software companies were launched in the first ten years of this business that ran the whole thing today.
• 54:07
  It took them ten years to launch ten software businesses.
• 54:10
  In the last 24 hours, they launched 1,000.
• 54:17
  Because of this.
• 54:18
  On that note, let me close this out.
• 54:23
  The only way you really do justice to it is once again to repeat the Vince Lombardi quote.
• 54:30
  I firmly believe that any man's finest hour, greatest fulfillment of all that he or she holds dear, is that moment when they have worked their heart out in a good cause and lies exhausted on the field of battle.
• 54:44
  Victorious.
• 54:45
  We're victorious today.
• 54:46
  Be victorious with us.
• 54:48
  ForgeFireProtocol.com.
• 54:50
  Thank you.
• 54:50
  Take care.
• 54:51
  See you, everyone.
• 54:55
  That's it for this episode of the Forge Fire Protocol podcast.
• 54:58
  Take at least one step from today's episode while the fire is still hot.
• 55:03
  Don't let the insight cool.
• 55:06
  Our goal is delivering real value for you and your business.
• 55:10
  Subscribe now to never miss an episode and help other ambitious entrepreneurs like you find the show by leaving a review on YouTube, Spotify, Apple Podcasts, or wherever you listen.
• 55:22
  Want the complete five-step system, the tools, the scorecards, and the exact playbooks we use inside the protocol?
• 55:30
  Head to forgefireprotocol.com and sign up now to step in to the full forge.
• 55:36
  Because we are Forged in Fire.
• 55:39
  Built for Legacy.
• 55:46
  Is your home wish list just sitting in your cart?
• 55:49
  Well, get ready to hit checkout because Wayday at Wayfair starts October 24th with up to 80% off everything home.
• 55:55
  That new sofa, the rug you've been eyeing, the upgrades you've been putting off, they could all be way less during Wayday.
• 56:02
  It's Wayfair's biggest sale of the year.
• 56:05
  So make your list and mark your calendar.
• 56:07
  Shop Wayday starting October 24th for up to 80% off everything home at Wayfair.com.
• 56:13
  Wayfair, every style, every home.
• 56:16
  When your workday is constantly disrupted, your workflow isn't flowing.
• 56:20
  It's come to a grinding halt.
• 56:22
  You don't need an assistant.
• 56:24
  You need superpowers.
• 56:26
  Superhuman Go from the makers of Grammarly is built for how you actually work.
• 56:30
  No new tabs, no switching apps, no losing your place.
• 56:34
  Go handles busy work like finding documents or summarizing email threads so you can focus on the work only you can do.
• 56:41
  Try Superhuman Go from the makers of Grammarly.
• 56:44
  Find out more at superhuman.com.