Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)
Dopple Founder Chao Wang gives us the breakdown of her guerilla marketing strategies that lead to a 10k waitlist on $0 spend
Today we’re learning from Chao Wang, the founder of the kids subscription clothing company Dopple. We chat about her journey in scaling this business by doing things that aren’t scalable - like building a 10k person waitlist with $0 spend, along with some other really cool gems of info behind the scenes of building this company.
If you haven’t heard of Dopple it was founded in 2017 by Chao and Janel Hertz as a membership service reimagining how parents shop for their kids. Dopple was created to make parents’ lives easier and a lot more fun by delivering quarterly “Dopple Drops” of…
The skinny
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