Stop the Ad Ops Grind: Cut Errors and Unlock Growth
In this episode of “Full Tech Ahead,” host Amanda Razani interviews Michele Bavitz, Vice President of Growth at Theorem. They discuss the vital role of automation in digital media ad operations (ad ops) and how it addresses operational complexities across publishers, media owners and streaming platforms.
Bavitz explains that ad campaigns touch multiple internal teams throughout the end-to-end “order-to-cash” lifecycle—including sales, client success, ad ops, IT and finance. This high-volume, multi-platform environment creates massive friction and costly manual errors.
By adopting a hybrid…
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