Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / SUMMER ‘23 - 6 quick questions with Jaclyn Johnson, Founder of New Money Ventures (Part 2)

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SUMMER ‘23 - 6 quick questions with Jaclyn Johnson, Founder of New Money Ventures (Part 2) · Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

• 0:00
  Hey, it's Dune here. I'm recording this quick message to let you know that over the next few weeks, we'll be playing some of our favorite episodes from the past year while I spend some time with my best friends and family back in my other home, London. If you missed these episodes the first time around, they are so good and packed with so much value. I know you're going to love them just as much as I did recording them. See you soon. Bye. Welcome back. Here are the six
• 0:40
  Question number one, what's your why? Why do you get up every day and put your energy towards all these ventures? I think my why is really to support and provide real talk advice to female entrepreneurs. It was something that I was missing, which is why I went out and created it. So I feel very passionate about helping the next generation and the current generation of women succeed in business.
• 1:07
  Question number two is across all your businesses, what has been your favorite marketing moment so far?
• 1:15
  Ooh, I mean, I definitely love our Create and Cultivate 100 list. We do it every year. We highlight 100 women making waves in 10 different categories. We launched the first one in 2017. It was so scrappy. Like, we shot it in, like, this little, like, back alley studio. And now it's grown into this massive powerhouse list of women. And it's still one of my favorite events of the year. And the best way to kind of highlight all the amazing work that these women are doing.
• 1:40
  Oh, so fun. Question number three is what's your go-to business resource right now if you had to recommend a book or a newsletter or something like that? Oh, I would say I'm really loving the information. It's a media site. They do just really strong coverage, I feel like, on the technology space, the startup space and the venture space.
• 2:04
  I haven't heard of that one before. I'm going to link it in the show notes for anyone who wants to check it out. Question number four, how do you win the day? What are your AM and PM rituals or habits that keep you feeling happy and successful and motivated? I would say AM is definitely like taking my dog on a walk and PM is like ending the day with a glass of May.
• 2:24
  I love that. I'm the same. My dog cuddles in the morning are like the best. Question number five, what's been your worst money mistake in business and how much did it cost you?
• 2:36
  Oh, that's a really good one. Worst money mistake in business. Huh? I mean, I wouldn't say I would, I actually don't know how much it costs me, probably a lot, but I would say is not increasing my salary, um, at create and cultivate. You know, I was like eight years in making the same, what I made your one. Um, and I wish I would have, um, increased that sooner. If that makes sense.
• 2:59
  Yeah, that's a good learning there. Very good. Very important one. Yes. Yeah. It makes sense to not, I was gonna say, it makes sense to not pay yourself a lot at the beginning, but when you're like that far in, maybe then you want to- Totally. And we've heard this on the show before, actually. I can't remember who said it, but basically they went through a situation where their business overnight, you know, basically shut down because of COVID. And in that moment before the kind of like sorting everything out,
• 3:28
  properly. And so if everything shuts down tomorrow, you need to know that you actually haven't like taken nothing from your business. It's a really important one. Question number six, last question. What is just a crazy story from the journey of building your businesses, good, bad, or ugly?
• 3:47
  Oh, God. I mean, there's truly so many, but I would say I think the best story is was from our Sam Creighton Cultivate San Francisco conference 2019. It was our largest conference we've ever done. I think we had like 85 sponsors, thousands of attendees, all these things. And we were setting up.
• 4:05
  at this like massive venue. And my assistant calls me and goes, hey, you need to come down to the second floor. They're putting out a fire. And I was like, well, I'm putting out a fire up here, thinking it's like the putting out a fire. And she goes, no, there's like a real fire.
• 4:24
  I was like, what? I ran down the stairs, and one of our pop-up booths had caught on fire. Like, a guy was putting on a decal, and there was this pompous grass installation. It lit completely on fire. Thank God there was a volunteer firefighter on site who, like, jumped into action and, like, you know –
• 4:42
  whatever, but also the fire marshal was there. And basically the fire marshal, thank God, because he could have shut down the entire event, basically said, I'm going to pretend like I didn't see anything, but you have to fireproof all of your pop-ups and installations. And what that means is, is you have to spray them with this specific fire retardant gel. So it's like 8 p.m. the night before the event, we're trying to source people who can spray fire retardant gel on things. We finally get someone, we spray everything, everything's stopping wet. It was a...
• 5:11
  Ended up being fine. The next day was great. It was a total success, but it was the most stressful 24 hours of my entire life leading up to it. Oh my God. That is so crazy. Holy heck. Wow. Amazing. I'm glad you got it sorted. Love a last minute pressure. Thank goodness. Yeah. Love to problem solve that.
• 5:33
  Love to problem solve that. Jacqueline, thank you so much for coming on the show and sharing all of your insights and your journey and everything that you've been up to. I'm so excited for you. I'm excited to see what comes next. Thank you. And thanks for having me.
• 5:52
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 6:17
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 6:39
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
• 6:55
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 7:20
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 7:42
  As always, please do subscribe, rate and review the show, and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.