Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Peak-End Rule Shapes Your Brand Memory
In this episode of Marketing Psychology, Lucas and Luna explore the Peak-End Rule and how consumers remember experiences not as they happened, but through their most intense moments and final impressions. They break down the classic cold-water experiment that revealed the bias, then show how brands from Disney to airlines design 'peak' moments and strong endings to reshape what customers recall. You'll learn why a great ending can redeem a mediocre experience, how to identify your brand's peaks and valleys, and practical ways to apply the rule to onboarding, customer…
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