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Virginia Tech’s Bold Reset Under Franklin | Virginia Tech Hokie Football News
Virginia Tech’s football program is finally turning the page after years of clinging to the Frank Beamer era, now under James Franklin’s leadership with a bold new vision. Franklin’s arrival signaled a necessary evolution — modern athletics demands adaptation, or risk being left behind. With a massive $229 million investment approved by the university, Virginia Tech is rebuilding its foundation: assistant coach salaries nearly doubled, recruiting budgets surged, and a new entity was created to manage NIL deals and corporate partnerships. But Franklin stresses that money alone won’t win games…
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