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SBP 205: The Sharp Cut - Busy Is Where Strategy Goes to Die
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What if the biggest threat to your strategy isn't a competitor, a budget cut, or AI?
What if it's busyness?
In this Sharp Cut, Marc Binkley and Vassilis Douros tackle one of marketing and leadership's biggest comfort blankets: the belief that activity equals progress.
Drawing on the work of Roger Martin, Richard Rumelt, Michael Porter, Henry Mintzberg, and decades of research in strategy, psychology, and organizational behaviour, they explore why so many companies mistake plans, initiatives, and corporate buzzwords for actual strategy.
The conversation unpacks:
Why strategy…
The skinny
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