Mattia Fosci - CEO - Anonymised
Mattia is a legal and technology expert turned entrepreneur. He is a co-founder and CEO at Anonymised, a tech company that is enhancing privacy and ad effectiveness through ID-less advertising.
Excessive reliance on the collection and sharing of consumer data undermines digital advertising because:
👉 It reduces the number of consumers that can be reached by advertisers
👉 It raises prices for advertisers
👉 It places digital publishers at a competitive disadvantage
👉 It is affected by the accelerated reduction of identity signals across the industry
Anonymised is building an advertising…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.