Latest / ATTRACT By Anna Rumbold
How to communicate the value of your offer, with Helen Thacker
In this episode, Business and Messaging Mentor, Helen Thacker, shares how you can powerfully communicate the value of your offer as a coach, consultant or service provider. Helen shares a brilliant, relatable analogy around how we tend to dangle the broccoli in front of our audience, instead of the chocolate - what we think they need vs. what they actually want to hear. What you're going to learn: - how to be seen as the go-to expert in your niche - what to speak to in your content to capture your ideal client's attention - how to position yourself as the expert with the solution - how to…
The skinny
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