Latest / Top Secrets of Marketing & Sales
Capturing Leads Online to Grow Your Sales and Profit
When we talk about capturing leads online, we're referring to lures and lead magazines. It could be a free report. It could be a cheat sheet. It could be some sort of checklist, something that they request, they download. It would be offered on your website. And ideally, you would have some sort of sequential autoresponder connected to the back end. So that the minute they enter their information, it's processed by the system, and the thing they requested is sent out to the email address they provided. David: Hi, and welcome to the podcast. In today's episode, cohost Jay McFarland, and I will…
The skinny
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