Latest / The Business of Apparel
3 Lessons From The Business of Apparel That Will Change Your Brand
You can't force someone to love your favorite product, no matter how much time, money, and energy you've poured into creating it. As apparel founders, we have to be willing to look at the data, learn from what isn't working, and make tough decisions about what stays in our product line.
I'm sharing three lessons I've learned over the last five years of running my business and working with apparel founders. I'm talking about why failing fast can actually help your business move forward, why you sometimes have to "kill your darlings," and why your focus should shift from constantly creating new…
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