Latest / Restaurant Business with Fexingo: Food Service, Hospitality, and Independent Operators
Why Restaurants Are Shifting to Dynamic Pricing
Dynamic pricing is coming to restaurants, and it's not just for surge-priced delivery apps. In this episode, Lucas and Luna explore how independent operators are using data to adjust menu prices in real time—raising them during peak hours and lowering them during slow afternoons. They break down the technology, the economics, and the customer psychology behind this shift, using a specific example: a Chicago pasta bar that saw a 12 percent lift in average check size after implementing time-of-day pricing. They also discuss the risks, from backlash to regulatory scrutiny, and why most…
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