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How Morning Brew Grew Without Paid Ads
In this episode, Lucas and Luna break down how Morning Brew built a multi-million-subscriber newsletter business with almost zero paid acquisition. They walk through the exact referral mechanics—the free sticker offer, the milestone leaderboard, the share-to-unlock loops—that turned early readers into growth engines. They also discuss why LinkedIn creators are adopting similar tactics today and what the 'wait, I have to tell my friends before I can read the rest?' format reveals about human psychology. If you're in marketing or building any audience product, this is one of the…
The skinny
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