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Stop Faking Scarcity | Barry Moline
"If the customer misses that sale, there's just gonna be another sale in a few months. And the customers know that, and we know that." Barry Moline has spent nearly three decades as a CEO. He can tell influence from manipulation, and so can your buyers.
In this episode of The Human Connection Podcast, Barry lays out a three-part test for ethical influence: it has to be true, it has to make sense, and it has to be wise. Wise means you'd recommend it to your own family. He explains why scarcity is the most misused persuasion principle, and why 25 handmade clay pitchers count as real scarcity…
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