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Future-Proof Your Business with Authority and Community · The One Small Change Podcast

0:00
Welcome to The One Small Change. I am thrilled that you're taking time
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again to embark on this journey of exploration and transformation with
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me. And I'm your host, Yvonne McCoy. And if you don't know, I bring
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almost 30 years of entrepreneurial experience. But the thing is, I
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have a passion for discovering growth through the power of
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seemingly small change. And every week I try
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to bring you an amazing guest that will show you
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something that they did or happened to them
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that was small, unexpected, or insignificant. Sometimes it's really
0:34
big, but it sparked a remarkable transformation in what they do
0:38
and why they do it better than anybody else. And
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this week we have someone you are really
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going to enjoy, Tracy Repchuk.
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Tracy, thank you so much for being here. I know
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because I followed you, that what you have to share is
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going to be amazing. Well, thank you, Yvonne, for
1:01
having me. I'm super excited to be really sharing what's
1:05
happening right now in the industry. So I am not going
1:08
to— I'm just going to let you rip. So tell us what you do and
1:12
tell us what got you into doing or made you aware that this was like
1:16
an important thing that people were not doing. Well,
1:20
what got me into it, of course, is over 40 years of, of
1:24
really being at the, what I used
1:28
to call the, the bleeding edge of, of
1:31
discoveries, right? So when, when the computers were getting on
1:35
the, on the desk of offices,
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I was there, right? And so I was implementing computers
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way back when they were $25 grand for a computer and
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$8,000 for a printer, and no homes had them. And then
1:50
along came, you know, fax technology and then email technology.
1:53
Mm-hmm. And then, um, and then, you know, the
1:56
internet way back in 1992, I started to develop things
2:00
for the internet. So it, it has been a driving force
2:04
in me to always be at that forefront. And, and I
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was there, of course, for the internet and social media and Of course,
2:12
ChatGPT and AI. But what has really
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been the game changer and where I am today
2:20
is instead of being almost
2:24
just at the bleeding leading edge,
2:29
I'm actually culminating the entire framework
2:32
for this new economy, which
2:36
I call the Authority Economy. And what's really interesting, and
2:40
you and I had this discussion, is that, you know,
2:43
information age is dead. Let's put
2:47
our cards on the table. When we can get, you know, ChatGPT and when
2:51
we can get Google and when we can get YouTube to give us any
2:54
information we're kind of looking for in the world, that era is
2:58
gone. And of course, we surfed. I was here for 25, 30
3:02
years of that in the digital economy.
3:07
But what started to happen, of course, is I saw this major
3:10
shift in what was happening to coaches in particular.
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They were doing more marketing, getting more certifications, more content, more strategies, more
3:18
programs, more traffic, more leads. You know, it was
3:21
never-ending, almost that world of
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hustle. And so I took a step back and I
3:28
said, you know, what's that one small— you talk about that one
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small change and that shift. And I stopped asking
3:36
for myself and for the clients. I was like, instead of
3:39
asking how do I get more clients, I started asking how do I
3:43
become the obvious choice? We need to move ourselves
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from that sea of sameness, from that, you know, expert
3:51
level, because Google's the expert now, right? We
3:55
need to, to define our positioning to where
3:59
AI can't replace us. And that one question
4:03
really changed everything. So it shifted my focus from chasing
4:06
attention to building authority. And then again,
4:10
instead of trying to be everywhere, I became very intentional
4:14
about where I showed up. And instead of creating more offers, I have one
4:17
premium transformation. And instead of convincing
4:21
people to work, uh, with me, I really started to focus
4:25
on the clarity and trust as clients arrive
4:29
so that they already know about me before they even
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reach to that point of working with me. And again,
4:37
yes. No, I, you know, I'm listening to you and I'm trying
4:41
not to talk. And one of the things that I had to
4:45
laugh is I went through all those changes to the computers. And you said the
4:49
fax machine. I just remember so vividly when they would call for
4:53
reports from corporate and used to be able to say, oh, it's in the mail,
4:56
right? And then they would go, can you fax that to me right away? I'm
4:59
like, oh my God, no. The fax machine was
5:02
absolutely stellar technological
5:06
advancement for all of us. You know, it was the, the email
5:10
of the day. But each one of these technology
5:13
things speeds up the demand. Yeah.
5:17
I mean, and it just, it used to be, you know, if, you know, we
5:21
got a letter in a couple days, we were happy. If we got the fax
5:24
in an hour, we were happy. Now when our computer doesn't give us the
5:28
answer in a couple of seconds, we're like frantic. Yeah. And
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that in itself puts you in a state of mind that you,
5:35
you feel like you're on a treadmill that you can't keep up. And
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so part of what that does, I think, is
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it homogenizes us. Right. And
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one of the things I talk about all the time is you have strengths that
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you were born with, that were educated out of you,
5:55
that, you know, people— because our education system was
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basically built to make you a follower so you could follow instructions.
6:03
Not to be unique. And that's exactly
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what you need. And the thing that you said about
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information is everywhere— if you are an authority now,
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if you are not helping people figure out what information they
6:20
actually need so they can get out of the information overload
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and how to implement that, then you are missing the boat.
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Because that is what all your clients need.
6:32
I mean, I can't say that enough. And I think the other
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piece to that that I try to do
6:39
is to stand in their shoes, not what I
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think they need, but what is it they're asking for? So when I
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speak to them, they do exactly what you say. They
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recognize that I'm the solution they need. I have, I mean,
6:54
This is like, I think,
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brown— groundbreaking, groundbreaking stuff.
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I mean, I think this is a total shift in the way that people look.
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It is not about doing more.
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It is about helping people
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to trust the person that you actually are so that you're not putting on that
7:18
false veneer. I call it the false veneer, right?
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Right. I actually had that slap me in the face, and I was
7:26
happy that it did because it totally changed the way I did things. I had
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somebody who was a client who had never come to my workshop
7:33
and said to me, I don't know who that person was in
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the workshop, but they were not the person I like working with.
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And I had that workshop, I had it so timed and
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so And it was—
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and it wasn't me. So I'm sorry, but this is like
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such an important thing that I think people need to take a pause and
7:56
listen to it. So please tell us, tell us some of the things
8:00
that you've seen or some of the things
8:04
that surprised you, I guess, as you made that shift.
8:08
Well, of course, over a 40-year history,
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there's been a number of shifts because technology You know,
8:16
more of them. You talked about, you know, you referenced the fax
8:20
technology way back when. Well, when I started my company, it
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was 1985. I was 19 years old. I
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opened a software company, which of course there were no women in that field
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at all. But what's interesting about the fax
8:35
technology is I wrote a fax
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system that could send a million faxes a month.
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And major corporations were doing this for their invoicing, for their follow-up, for their AR
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reports. Arts, all of it. And,
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and that's, you know, taking technology to that nth degree. And
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that's why, you know, AI and
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ChatGPT, you know, before it even launched, before it was on the tongues
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of people, I'd already written 140 books on
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ChatGPT, um, all of the prompts for every
9:07
single aspect you would ever need for your business. And so
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I— that's where, that's where it started to become clear that, you know,
9:15
We no longer need to be the purveyors of the
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information. We need to be the strategists, the architects
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of what is, of course, extremely unique about that
9:26
person. What can we build authority around? We need
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to make them the obvious choice, and then we need to build them
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around a category of one. And that's exactly
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what, what I do with people, with clients right now.
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Because then AI can't replace you. And that's the
9:46
game we really need to be playing right now. And then you
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mentioned that other thing about, you know, where we're
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going, knowledge, power, the education system,
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you know, all moved to the side now. Trust is the new
10:01
currency. And so this is why
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we are, you know, meeting each other and building
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communities and, you know, like, like what you're
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doing here yourself, right? We're coming together in a
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closer-knit way, as opposed to the
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digital era where everyone was just spewing information at you
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and putting you into funnels and hoping that you landed
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somewhere at the other end. Those,
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those are now becoming very strategic technologies that
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must support your, um, positioning.
10:40
So when you, when you work with somebody, what are some of the
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things that people
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kind of— some of the either limiting beliefs or some of the barriers that they
10:51
give themselves to being themselves, to being that,
10:55
you know, authority of one? Well,
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uh, the biggest, the biggest barrier, of course, because one of the things I do
11:03
specifically is we position you where you belong
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with a premium-priced offer. That means we're not playing
11:11
a small game anymore. We're putting you where you belong. So let's say the
11:15
offer is $10,000 and up. The biggest,
11:18
biggest myth they have about themselves is, I'm
11:22
not worth that. I can't charge that. Nobody's going to pay me that.
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And I'm going to lose all my business. All
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completely untrue. And so it actually gets to
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a point where that's That's where we begin as we're setting
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your pricing. And once we build that offer, what I call that
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transformational offer, that's when they
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start to get more belief in themselves because they're like, oh my God, yeah, I
11:50
can do that. And I can do that. And I can do that. And wow,
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yeah, I've been charging way too less for that.
11:57
When we package their uniqueness
12:00
together, that's where they start to say, okay. And then they
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get over that confidence barrier. Then we have to hit the next
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limiting belief that they're going to start to encounter. And
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that's connected to, how do I
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attract these people? I've tried this before. I've
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raised my prices. Nobody's ever come to me. Well, the
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reason comes down to what I call an authority alignment.
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We need all 3 pieces to come together, and that
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is your pricing, your packaging, and then your positioning.
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Then we need to eliminate what I call the authority
12:39
gaps from the marketplace seeing your value. And
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then that moves, of course, through ensuring that we
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identify the markers for your, your
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buyer fit. We ensure that you, what you're
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saying, what you're offering fits that, you know,
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premium purchaser. And that's who we're going to go after. And then
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we, of course, move it Once we get that in place, we then move it
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to the amplification stage, which is visibility. That's
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another barrier that I always address because
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everyone says, I'm out there. I'm doing everything. I'm speaking. I'm
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on Zoom. I'm on podcasts. I'm doing all these things and nothing's converting.
13:20
Well, it's because you're operating under the old information
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economy and you're positioning yourself as the expert. We
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don't pump out more visibility Until
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we've had the authority alignment. Because then now what you're
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saying to people is positioning you in the category of
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one. Now what we're saying truly matters. It's going to make
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that impact that it needs to. It's going to land and attract
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your ideal client. And then of course, the last
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gap that we fill is the, um, architecture, which is
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your systems. Well, you know, the thing that I think people
13:58
Miss so much, and and it's like the thing that I see
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immediately is you say what do you do? And they go hi,
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I'm so and so. I help so and so. I do this. I do this.
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I do this. I do this. I do this. And I go no,
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too many things. I'm not interested. First of all, I'm not
14:17
interested in who you are until I know that you can fix my problem,
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right? Or at least make me aware of the problem I have.
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And 2, by the time you've gone through your list, I no longer
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know what it is you do. And so, you know, one of the things that
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I say all the time is pick one thing,
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pick the thing that you love, that you want to do, that you're really good
14:40
at. Because what happens is you do
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all these different offers, you know, and there are different price
14:47
points and all this stuff. Right. It's like I said, if you have a mobile
14:51
store and it's on one corner on Monday, somebody walks by and goes,
14:55
Huh, I'm really interested in that. Maybe I'll come back on
14:59
Wednesday. But by Wednesday, you, you know, Tuesday you've moved it,
15:03
Wednesday you've moved it, Thursday they can't find you, and you're selling
15:06
something different in every store. So, you know, if, if the old
15:10
adage is that you have to be out there like 12 times before somebody, you
15:14
know, can fixate on you and you have 5 offers, that now
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means you have to be out there 60 times. Wouldn't it be much better
15:21
to be out there 20 times with One thing where you can—
15:25
100%. Yes. Do you know? And that's the thing that
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I find people, you know, one of the things that I do with people is
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I do a money map with them. Give me all your, give me all your
15:36
products that you've got. Let's take a look at how many people you have to,
15:40
you know, what's your conversion rate, that kind of stuff. You know, how much money
15:43
do you want to make? And, you know, it's kind of, even though
15:47
I could say, if you want to make $1 million and you only charge a
15:50
dollar, And you need a million people, right?
15:54
It, it doesn't resonate. But when I show you with your own,
15:59
your own programs, how many you would have to get
16:03
at that price and how many people you'd have to talk to and stuff,
16:08
it really is like, oh, maybe this does make sense.
16:11
Maybe it does make more sense for me to price my, you know, what I'm
16:15
worth. And I think the other thing that's scary
16:18
is Again, I go back to the education thing. There's like,
16:23
you know, and the marketing thing. There is a whole
16:28
process that people have sold you on, right? Yeah.
16:33
That doesn't work for most of us. I don't know. And,
16:37
and it's not working anymore again because we have shifted
16:40
and people haven't. What's getting pitched out there still is
16:44
information economy. um, knowledge, right?
16:48
Build your funnel, have a product, have another product, have another product, upsell,
16:52
downsell, bumps, offer bumps. Then you have your master
16:55
program and then this, this, and this, right? That was the
16:59
information economy and that is no longer working. And as you say,
17:02
let's go back to simplicity. And that's exactly what has to happen
17:07
in the authority economy. You need to be known for that one thing. You can't
17:10
be everywhere to everyone. And we're going to position
17:14
exactly, um, into that, um,
17:17
high-quality buyer, as I call it, uh, and speak
17:20
directly to them. The other thing you brought up, which I love, and I talk
17:24
about this all the time, I call it the math, not magic
17:27
calculator, right? So what does that mean? That means that
17:32
I don't even, I don't even go back and look at anything except we're
17:36
gonna set a $10,000 program. We're gonna get 10 people
17:40
and that's $100,000. Mm-hmm. You wanna grow more? Then we'll get
17:44
more people. But first you have to get the 10, right?
17:48
And that's our— that's the focus kind of, of, of the program
17:52
is first we get 3, what I call the founding members. When
17:56
you break the barrier for a new level of a program
18:00
or one that is now in line with
18:04
your priority positioning for
18:07
your authority, then it becomes so much
18:11
easier to talk about the exact same thing to the exact same
18:15
people. Your conversions will then go up. You'll start to attract more people because
18:19
the clarity in the marketplace is going to be there on what you
18:22
offer that kind of exact prospect.
18:26
And it eliminates the need— you said, you know, you have to be out there
18:30
60 times if you have multiple programs. That's exactly true.
18:34
We go for one funnel, which means one way
18:38
in, right? However that's going to be. And then
18:42
it moves through the exact same customer experience
18:45
to lead them through to your pinnacle
18:49
product, to your, you know, the one you want to be that
18:53
authority on. And this has made life
18:57
so much simpler. I reduced my work week from 60
19:00
hours a week you know, kind of doing, doing, doing, because
19:04
I was caught in the information era for decades,
19:08
to now my life is so simple. I show up 2 hours
19:12
a week on a Tuesday for my
19:16
clients. I show— actually, I don't show up. I have somebody
19:19
else show up on a Friday for what's called the
19:23
Productivity and Power Hour. And then
19:27
that's what my work week is now. So I went from 60
19:31
really down to that magical 4-hour work Now,
19:35
do I work more than the 4 hours? The answer is
19:38
yes, but that is a desire. That is a, that is a
19:42
me thing now. And that's the beautiful part about choice.
19:46
So, there are a couple things that you hit on that we need to
19:50
talk about. One is,
19:57
one of the things that I found when I first started talking about this about
20:00
focusing and narrowing down and that kind of stuff.
20:06
So I have the entrepreneur squirrel brain.
20:10
I want to try this, I want to try it, you know. Mm-hmm. And so
20:13
when it was first suggested that I do one workshop, the same work, you
20:17
know, I do one workshop a month and the same workshop,
20:22
my brain just went, you gotta be kidding me. People are
20:25
gonna be bored. Why would they come? Why would, You know,
20:30
but what I learned was, by doing the same
20:34
workshop, I actually got better. I got rid of the
20:37
stuff that didn't work. I got feedback. You know, you can
20:41
feel that the workshops are different every time because one,
20:46
different people are coming, and I have people who come multiple times too.
20:49
Mm-hmm. In between each workshop, I find out something
20:53
new. And I'm like, oh my God, I, you know, I need to put this
20:56
in. So I'm not going wider, I'm going deeper.
21:00
And so I am meeting the needs so much better. And
21:04
because I know what I'm talking about, because I've done it so many times,
21:08
I can really connect with the people that are there. I don't have to worry
21:11
about the script and the this, and am I going to get it right? And
21:15
do I— I mean, I have the same— like when I first started, I had
21:18
25 PowerPoint slides. Mm-hmm. And I hired somebody to help
21:22
me with the presentation, and I ended up with 52. And
21:26
I was like, good Lord, you know, and then something else in there.
21:30
And, and I finally ended up with 13 slides. I've had the
21:34
same 13 slides with the exception that,
21:37
you know, kind of as my message changed, I may have diddle with the wording
21:40
a little bit, or, you know, change the title on the slide, but the slide
21:44
still serves the same purpose. Right.
21:48
So that's one thing. When you focus on what you're
21:51
doing, you can get so much better. The other thing I will
21:55
say is imperfect action.
21:59
If you are afraid to charge for what you do, get somebody
22:03
to take it. And when you actually go through it, you will
22:07
go, oh my God, I can't believe how much work I'm doing. You know,
22:11
because we don't realize how much work we're doing. This is worth so
22:14
much more. I am working so hard to
22:18
deliver this. So I think that's the other part of it is we
22:22
don't realize even— I mean, that's one
22:26
of the reasons I don't do these tiny little things because it takes me—
22:30
the delivery is just too much. Do you know?
22:34
Yeah. So anyway, so the other part I think has to do with
22:38
that very few people talk about And that's what kind
22:42
of life do you want? Right?
22:46
You know, I know that the ongoing tension in my life
22:50
is that my husband's been retired for 6 years. And he's like, when are you
22:54
going to retire? When are you going to retire? And I'm like, babe, I'm just
22:57
hitting my stride. Yes. So the
23:01
balance is to make it work with not as
23:04
many hours. Right? Yeah. And also, I
23:08
see— also, I see the carrot. I, you know, I took my husband, I said
23:12
to him, when I get to this level in my business, I'm going to take
23:14
you on a jazz cruise, which is his thing. So I've done it
23:17
once, and man was so happy, you know. So now when
23:21
I'm working and he goes, when are you going to retire? I'm going, do you
23:24
want another jazz cruise? He goes like, you go, you do what you're doing,
23:28
you know. So that's— but we don't talk about that. We don't
23:32
talk about You know, really being involved
23:36
in our families and, and the things that are really important. When you die,
23:40
people are not going to say she spent 60 or 70 hours a week,
23:44
we're so proud of her. Yeah, yeah, that's right. You
23:48
know, you know, and it brings me to where
23:52
what I've been working on now for the last 8 years,
23:55
which is called the Legacy Life Code, right?
23:59
And what you're talking about is the exact framework to
24:03
ensure that your lifestyle is incorporated
24:07
into what it is that you're doing. And
24:11
it's funny, as the lifestyle got bigger, as the
24:14
Legacy Life Code, you know, really
24:17
symbolized and got
24:21
solid and was working and it was super
24:24
simple. And it's a flywheel, so you keep going around. Yeah.
24:28
Um, that's where the Authority Architect came in at the
24:32
beginning of it, because it is so much simpler when we put
24:35
this framework at the front and then carry it through.
24:40
Um, and that was kind of a major pivotal change. So a
24:44
legacy life is, is something where you can do what you
24:47
want, when you want, where you want, with who you want, and you can
24:51
give philanthropically from your overflow.
24:55
So it's not hard to give. If you choose to, you can. If you
24:59
want to give your time, you can. All of these, again, back to that
25:03
power of choice, is the last 2 spokes of
25:07
the Legacy Life Wheel. And the first ones are like clarity
25:11
on your, um, offer, right? Back, back to
25:14
that, which the authority handles as well. Then the second one
25:18
is focus on your high-quality buyer. Again, we're
25:22
we're pounding in on authority. The third is community. Fourth is
25:25
visibility. That is the entire authority framework as well,
25:29
ensuring that now we're getting even more aligned to that
25:33
category of one. Then it moves over to systems, and then
25:37
it moves to scale. Then it moves to philanthropy
25:41
and legacy. And that's the whole— that's the whole
25:44
phenomena. And, and that's how you ensure that you
25:48
work from the back. What do you want your life to look like? Well, great.
25:51
Now let's build the business around it. So, you know, one of the
25:55
things that I say is I— one of the things I teach is called dead
25:58
reckoning, which is a weird sailing term, but it's kind of like you can't
26:02
get— when you're sailing, you can't go in a straight line. And so
26:06
that helps you to pack. Yeah, that helps you to build confidence.
26:10
How do I overcome this detour, this delay, this whatever?
26:14
If you know where you're headed and then you hit on some of the things
26:17
that I do in my Be Found framework, which is focus.
26:21
you know, on the thing that you do well, outreach where the
26:24
people are going to be that you want to be, you know. And
26:28
I think the other part is you're building a legacy whether
26:32
you are doing it— Know it or not. Right, exactly.
26:36
Yeah. And so why not, why not be intentional
26:39
about it? And, you know, so for, for instance, I'm working on
26:43
a passion project that,
26:47
that is a podcast that's called The Curious American Chat.
26:51
And it just has to do with the fact that my
26:55
husband and I, who've been married 55 years, had a conversation. It
26:59
was like, I didn't know that about you. Mm-hmm. And he was like, I didn't
27:03
know that about you. It was like, oh my God, you know. And in this,
27:06
in this, you know, I won't go political, but in this environment,
27:10
there's so much we don't know about each other that we assume. And therefore,
27:14
so it kind of takes a historical bent, takes us from before
27:18
we were a nation. It's going to go until the election,
27:22
and it's going to talk about what, how did the systems that were, the
27:26
societal systems that were there affect your family.
27:30
I found out yesterday that my
27:33
great-grandfather was born a slave. Hmm.
27:37
I did not know that. And my brother told me. So
27:41
anyway, we gotta stop. We're having
27:45
too much fun. You have said more than 3 things. You talked about
27:48
focus, having a, you know, a one
27:53
program that you can really dig into. Is there anything else that
27:57
they can do right now so that—
28:02
That they can do right now? Well, there's a lot you can do right now
28:06
if you're talking about, you know, hey, that practical action
28:09
step that, that people like to draw from. I have a
28:12
couple that I'm gonna bring up. One is, uh, go to my
28:16
YouTube channel, Tracy Repchuk. Go watch, no opt-in
28:20
required, and take a look at, um, uh,
28:25
my recordings on trainings on,
28:29
you know, what is the authority economy? What are the, uh,
28:33
5 gaps that you need to work with? What are the
28:36
expert traps? Because when you get a fundamental
28:40
understanding of the shift from the information and digital
28:44
economy to the now authority economy, it is going
28:47
to just shatter all of these
28:50
limitations and it's going to free you from
28:54
what you've been doing. You're going to say, okay, I got it.
28:58
This was working for me. It no longer is.
29:02
Here is why. Now let's move forward. All of that
29:06
is, is kind of available in that environment.
29:10
And the other thing I want to provide
29:14
your listeners with is
29:18
something even better than like a free gift, because I don't want
29:21
you to have another ebook or a guide
29:25
that's buried in your downloads folder. That was the information
29:29
economy. Yes. What I'm going to give you today is, is
29:32
something I actually charge $197 for. It's called an
29:36
Authority Assessment Blueprint. It's completely free.
29:40
What you're gonna do is you're gonna answer a few questions, and then in minutes
29:44
you are gonna get that one authority gap that's holding your
29:47
business back. You're actually gonna get way more than that. You're gonna get the habits,
29:51
the challenges, um, and you're going to get a, a
29:55
full personalized 6-step strategy on
29:59
what do you do next. You're gonna understand what it's
30:02
costing you to not position yourself properly
30:06
with your premium clients. It's going to give you the opportunities
30:10
that you can take advantage of now through this
30:13
shift in particular. Because if you get ahead of this right now,
30:17
you're going to be one of these surfing up
30:22
the scale of adoption, right?
30:26
And when you are, that's where it's going to be easier to
30:30
become that known-for category.
30:34
Because in whatever, 1 year's time, 2 years' time, 3 years' time, when
30:37
this has become the adoption, the
30:41
authority economy has become fully adopted.
30:45
If you're now attempting to break into markets, it's like breaking into
30:48
markets in the information era was and the digital era was
30:52
for us a decade ago. It's going to be that difficult.
30:56
So I can't tell you. Yes. How generous this
31:00
is. You're welcome. And I want to talk to you about it more,
31:04
but I can't. So just very quickly, if you can
31:08
think of it, when was the last time you did something new for the first
31:11
time? Well, last time I did something new
31:16
for the first time was to really framework the
31:20
entire authority economy. I, I have seen all the
31:24
evolutions. But this time I was like, wait a minute, I
31:27
have 40 years of experience. So we're going to benefit from that. Yes. I'm going
31:31
to tell you, you need to get this. All right, guys, I
31:35
hate to do this because I am learning so much as well, but we
31:38
are out of time. And so the commercial you
31:42
already know is, you know, make sure you subscribe, share with friends,
31:46
engage on social media. The reason I do this is it's my way
31:50
to give back. So that it'll open, you know, and introduce you
31:54
to people that maybe you may not have run into. And I
31:57
hope that you'll continue to join me for the One Small Change, because the
32:01
smallest shift can make the biggest impact if you keep doing it
32:05
over time. And I want this to help you to
32:09
have a bold vision and innovative possibilities.
32:13
Tracy, give me your words of wisdom, because we gotta go.
32:17
Adopt or perish. Oh, that is
32:21
good. I love that. I love that. Okay,
32:25
so remember, change is simple, but it's not always easy. It requires
32:28
courage and resilience and a willingness to step out of your comfort zone.
32:32
If you are not uncomfortable, you are not changing.
32:36
You are not, you know, innovating. You are stagnating, and the
32:40
world will pass you by. So join me again for The One Small Change
32:44
and Until next time, stay very, very curious.
32:48
Tracy, thank you so much. Thank you.
32:52
Bye, everybody.