Why more strategists are going independent

The WARC Podcast · Oct 15, 2026 · 41m

Strategy legends Suzanne Powers and Tom Morton left agency-land to build their own independent strategy businesses, discovering brands need new solutions to strategy problems outside of the agency model. They join WARC's David Tiltman to discuss what they've learned so far, the opportunities for strategists in going indie, and how to build a successful independent strategy proposition.

Guests:

Suzanne Powers, Co-Founder, All&

Tom Morton, Founder, Narratory Capital

David Tiltman, Chief Content Officer, WARC

Chapters:

(00:00) — Intro: Why more senior strategists are going indie

(02:07) — Why…