Latest / Reframe First / Filip Smoljan, Chief Growth Officer at Worldee | AI Meets Human Travel Experiences
Transcript
- Oleksij Rak: Hi guys, welcome to another episode of Reframed First. I'm Alexey, I'm the host of the podcast. Let me welcome our today's guest, Philip Smolyan, ⁓ Chief Growth Officer at Valdi. Hi Philip, great having you here. Filip Smoljan: Hi Alex, thank you for having me and nice to see you again. Oleksij Rak: Yeah, yeah, yeah. Awesome. So, Worldy is about itinerary first booking concept. you've got some expert crafted itineraries and then you build like packages of affordable flights, accommodations, bookings, the range around these itineraries. So, that's from what I get about the concept of the product. So, could you like tell us more about what you're building at Worldy and what's your missions are? so Filip Smoljan: Of course, so here's the quick intro to Worldy for anyone who hasn't ⁓ of us yet. We a young travel marketplace. We are experienced travelers, as you rightly said, itinerary creators. They share real itineraries with us. And then we turn those itineraries into bookable self-guided trips. ⁓ And you as a customer can then customize each trip based on the airport you're flying from, accommodation you want to use, type of your rental car, and can even pick which activities to include or exclude from the itinerary itself. And then once you're on a trip, have a digital guide explaining to you every single stop like you would have it ⁓ you were there with a traditional human guide. So it's all in one travel product, but the core of everything is, as you said, the itinerary. The story, actually. Because that's why people travel. They want to travel to some place because they heard a great story about it. want to experience it by themselves. And then they want to tell their stories further to other people. But they want to do all of that ⁓ all the hassle of researching, booking separately and managing every single detail with because trust me, it can take quite a lot of time. So this is what WorldE is all about. Oleksij Rak: No. you Awesome, that's something new. I didn't realize it. So it's like this digital itineraries with like digital guides and stuff. firstly, you operated the concept of travel body. So was assuming it's somebody who is personally like walking through this itinerary. So right now you're telling it's like digital guide. So ⁓ does it work? How does it work? How do you create it? ⁓ Filip Smoljan: Exactly. ⁓ We created based on the authentic experiences of real travelers. So someone who actually went on some great trip they shared the whole plan with us. They tell us ⁓ how is this trip supposed to be? Is supposed to be like a short city break of three or four days ⁓ or it like a 70 day expedition through Australia and New Zealand for instance. They write all the stops to the itineraries. They write your recommendations. They tell you what you need be careful of. about and whatnot. also tell you... are all the different prices that you might ⁓ whilst you're traveling there or hours of specific places and they write all of this down. Then they submit this to Worldy and then Worldy of course checks everything to see that there no, let's call it like some weird situations like would teleport from one place to another magically. The trip needs to make sense. It needs to be realistic. ⁓ And after this is done, we are connecting Oleksij Rak: Yeah. Filip Smoljan: all the services for the technology we have, combining, as I said, accommodation, different flights based on where you are going from, all the optional activities, transportation like rental car and others. And then you go on this trip. Oleksij Rak: . . Filip Smoljan: And you have in World App your digital guide who is tracking you and every time you're somewhere you want to see something you can have it in a form of a digital in a in a form of a audio guide like in your headphones exactly explaining you everything like you would usually do I don't know 30 years ago or even today with a traditional human guide guiding you through all of these experiences. Oleksij Rak: Yeah, that's a great concept and I see why you're growing. So like hearing about this kind of concept for the first time. So, and what are you packaging into the end package? Is it like a flight accommodation or is it also some, I don't know, tickets within the like on the veterinary steps or? Filip Smoljan: So everything that actually is bookable, know, flights, accommodation and rental car. If it's a road trip or a trip where you're visiting several different places, we are booking everything ⁓ is But of in case there something is not possible to book, except if you're on the spot, then we are recommending you and telling you in advance, this is how much cash you need to prepare for this specific spot. Oleksij Rak: everything. Mm-hmm. So. . Filip Smoljan: So basically we want to get to the point where everything is handled in WorldYap and all the money people need to spend while they're on a trip is on restaurants and souvenirs and that's it. Oleksij Rak: Awesome. Yeah, and like one of the biggest issues, like challenges for travel startups is like unique content. And here you have quite likely UGC content created by itinerary creators like provide. Filip Smoljan: Exactly. And this is what we feel in the future will seem even more original because ⁓ see AI overtaking ⁓ And don't ⁓ me wrong, I'm a big fan of AI, especially with optimization and efficiency, which can be improved by it. But I also think that people will crave for unique authentic experiences. And when you open one of our trips, you see real travelers with their own photos ⁓ and ⁓ written in a way where they are explaining to you like they would explain to a friend who is about to embark on this same journey as they have. So it's quite a unique UGC content and we can see is that people are reacting to it really well. Oleksij Rak: Yeah, I can imagine. Yeah, because people are used to not trust the platform anymore, but trust other people. And you have ⁓ it. awesome. And if a how many itineraries do you have already in the search? Filip Smoljan: is like. Well, it's not a secret. Right now we have over 600 itineraries live that people can purchase from multiple markets. So we're talking, we're mostly focused on United States, Germany and Czech Republic. But there are hundreds of more which we are still planning to publish that have been submitted by our itinerary creators. We are just redefining everything that we need to that we need to create for them in order to be made published and so that anyone can book it from those countries. Oleksij Rak: And how many creators are there? Filip Smoljan: Well, that's actually an excellent question because some of the creators really like the concept and they keep publishing more, especially when they see there is ⁓ lot of demand for their own itinerary. So there are creators who... publish more than 10 or 15 trips and they're just there. They're the ones who just started. So they just published like one or two itineraries. So totally I would say all of the active creators, we have several hundreds right now. But what we have seen that every ⁓ the last couple of weeks, every week there is at least 30 or 40 new creators who are registering to an itinerary creator at Worldy. They're going for the onboarding ⁓ and see a lot of interest for this. type of activity. Oleksij Rak: But it's not like a lot of itineraries per creator. You mentioned like 600 published itineraries and several hundred creators. ⁓ Filip Smoljan: not a lot right but we're seeing as those sell guided trips really get picked up because what's the motivation for them to do so? They're also receiving a every time someone books their trip. So this is why it's a marketplace. We are connecting demand and supply. ⁓ And ⁓ course, no better ⁓ incentive in marketplace for a supplier than when your product gets picked up more. Oleksij Rak: Yeah, for sure. And how much of the fee? Again, I'm not asking about big financial data, but rather like as an itinerary creator, how can I expect to earn from it? Filip Smoljan: Well, it really depends on the popularity of TRP. ⁓ What we see right now is for majority, it can be a very good second income, but a couple of creatives can turn it into a really profitable business for instance. We see this going. Oleksij Rak: Yeah. Yeah. Yeah. And from each book that you can, how much can I earn still if I keep getting into numbers? I went over there, created an itinerary in my home city in Lviv. There is a lot to see here. And how much can I expect that each travel, from each travel that used my itinerary on the platform, I can... Maybe I should not run my business, know, maybe I should switch to this one. Filip Smoljan: Yeah, it depends actually on the itinerary itself. ⁓ It's a small percentage of the whole booking value. it depends if a trip... Oleksij Rak: depends Filip Smoljan: If you're traveling from Frankfurt to Barcelona for three days, it's not going to be a very expensive trip. I mean, it can be, but no one will buy it. So it really depends on how much orders there are ⁓ and what the of underlying services of the itineraries are. Of course, some... Oleksij Rak: It's kind of like revenue sharing that you are providing. So get a small percentage of the cost of the flight because ⁓ margins are really, really thin. And then you get something from accommodation and you share a part of the revenue with the itinerary creator. ⁓ Awesome. ⁓ yeah, that actually makes sense because ⁓ when Google hit hard, the... Filip Smoljan: Exactly. We are part of this whole system. Oleksij Rak: A lot of travelers leaving off from their blocks because they were traveling, having some blocks, and they were receiving traffic from Google, and they were leaving off that. Since Google hit them quite hard about two years ago, and it still didn't recover, and quite likely it won't recover, so their platform is providing the back office, the traffic for them to just publish these itineraries. publish their stories and make some passive income. Filip Smoljan: Exactly, exactly. And we are supporting them in every way we can, meaning whatever of trip they have, we try to make it happen. know, whether, as said, simple city break or you are embarking ⁓ on a multi-country and where it's important to have even several flights ⁓ in between the in the middle of the stay. So it's really important to have the technology that will allow them to share trip, the itinerary, in a form they have originally envisioned it and actually went to it. Oleksij Rak: Yeah, yeah, awesome. Yeah, that's a great So thanks for sharing. ⁓ regards to like, how you see that like ⁓ market changed over, I would traveler market has changed over last like a year or two years of time. Or maybe post COVID because like after COVID travel became necessity. Like one of changes was about personalized experience, but you already like your product is around personalized experience. And what else do see that has changed and that's happening on the market? Filip Smoljan: Well, from the industry, what I have seen in the last couple of years is sort of a shift from those traditional group trips, you know, where you go with an actual guide, with a group of 20 strangers on one specific date. I see less and less people interested in that and all of them are more interested in a self-guided trip. So now how they organize their own self-guided trip, that's another story. They can of course book everything separately, research all the hotels and everything, or they use a service like ours. But I see the shift here that a lot of people want to travel with their own private groups or their own which can also be a private group or even solo Oleksij Rak: . Filip Smoljan: travelers. I see that a lot of people are trying to go with solo traveling because there's a lot of information available right now which wasn't before and it kind of makes you more more ready to go embark on a trip by yourself. Oleksij Rak: maybe do you mind like ⁓ acquisition for your visitors? Because I've seen the landscape has shifted quite a bit with Google fighting with AI, with Reddit becoming the major travel platform somehow. And some trying shift into ⁓ creative. creative economy, into ⁓ with creators. What you experience and what are traffic position channels? Filip Smoljan: Well, of course, we do have some traditional methods like Google and Meta. You cannot do without it because travel as a product, rarely an impulse buy. You need multiple touches before someone reaches a decision. So of course, we are investing in traditional channels ⁓ Meta and Google, but we're also partnering with some other platforms in to reach... Oleksij Rak: Yeah. Filip Smoljan: travelers more effectively. And ⁓ also one ⁓ interesting source ⁓ our traffic is our own itinerary creators. When they create a trip like this, they want to brag about it. I'm not talking they're not they're not like influencers with millions of followers or something like this, but over time they could be. And right now they just want to the world as I told at the beginning. They want to share their own story. And this is also one of the let's say organic and direct sources of traffic for us. So it's a combination of all of those things. We do not want to depend on one thing solely because this can be a bit risky in term. But with combining all of this, so traditional advertising channels like Google and Meta, SEO efforts, our partners, local partners, Oleksij Rak: them. Okay. Filip Smoljan: partners and global partners which we have in the B2B sphere and our own itinerary creators, I would say all of these things can mix up to pretty good traffic for us. Oleksij Rak: Yeah, it sounds like that. Yeah, yeah, it really makes sense because people who created the itineraries, they want to promote basically their own product that they created on your platform. Yeah, and bring visitors. It's like if you spend time creating an itinerary, it's not so hard to publish it on some Instagram or whatever. Filip Smoljan: You're not going on this. Oleksij Rak: Yeah, awesome. And you mentioned B2B. about integrations with accommodation, flights, whatever, with product providers? Or is it about integration for the sales channels? Filip Smoljan: So we do have a couple of integrations for our suppliers regarding the services, but here I meant for the distribution We are ⁓ using a couple of different ⁓ companies have already been proven to work for many years and they have their own huge traffic. ⁓ And are just distributing our own product with selected deals that they like and they want to have through those channels who have their own loyal base of long-time Oleksij Rak: Okay, okay. regards to accommodation, I learned that there are property management systems, which we didn't know about, even though I'm in travel tech industry for 10 15 years. Do you work with some property management systems or do you integrate with platforms like BookingCaribbean? Filip Smoljan: it's more of a local. ⁓ question, meaning on the destination. It really depends on ⁓ type of destination we are talking about. At some destinations in Europe, we have certain providers and for some others we are looking into some other opportunities. So it's about finding the offer can. ⁓ And it's also about how reliable you can on every of those providers. So it's also important because of the customer experience. Oleksij Rak: And still what are your main providers? Because we had experience with booking, we had experience with Expedia in the past. And in the end we switched to State 22, it's Canadian startup that has all of that. Filip Smoljan: Yes, well, one of the ones we are a lot is Rate Conference, like a really B2B platform here, which has got a of great offers and they pretty well connected throughout the world. But as I told you, we are currently trying to negotiate with local companies, which can even get us better deals ⁓ and ultimately make more competitive. Oleksij Rak: Yeah, yeah, because you need to connect with somebody who is providing B2B service. Because if you're working with booking, you are just sending your user away. That's not your user anymore. yeah, and since you're packaging the deals, you need to be able to negotiate each of the line items of the deal. Filip Smoljan: Yeah, exactly. ⁓ Exactly. So in the whole customer journey, we don't want any of our visitors or customers to leave the world, universe. Everything needs to happen at our place. And this is why it's important, as you say, to have all those integrations and collaborations. Oleksij Rak: Yeah. With regards to automations, you're trying to like automate all your internal processes. Like what breaks right now the most when you scale? Because you do scale. And you mentioned you have like 600 itineraries published, but many hundreds are waiting. So you're not handling them. It feels like it takes a lot of manual effort to handle all of them. What else breaks when you scale? Filip Smoljan: ⁓ Well, as I said, one of the things that I see... that's see breaking under manual efforts is of course the customer communication. But other things that are not so ⁓ done manually but still present challenge for us is keeping our travel data accurate. because the we is very complex. It consists of constantly changing ⁓ information, prices, availability, you name it. All of these ⁓ services are constantly Of course there are tools and providers that help us with, but it's still a challenge because we want to have trips to destinations over the world. for people who are coming all over different places. So you can understand how complex it can be. So challenge of keeping our travel data accurate is something that we are constantly working on because need to have the data as relevant and as fresh as possible for all the deals that people will be seeing on our site. Otherwise, it will lead to a bad customer experience. Oleksij Rak: Yeah. Yeah, and how do you do it? somebody came, submitted like some unknown, like some itinerary some city, know, like go seize these 10 points. How do you verify it at all? Or do you do it location-based? How does it work for you? Filip Smoljan: Do you mean the exact destination? Oleksij Rak: Like destination, like there's an itinerary in that destination. like you did not have my city on your map, for instance. Like, and now I can, and added like 20 points of interest in that city and then create it to itineraries. How ⁓ you the verification? Because it sounds like it's something that's like the hardest to scale to be able to provide the quality. Filip Smoljan: Thank you. Yes, it is something that is difficult to scale. Right now, we are checking this semi-manually, where there is, course, while people are writing those 18 hours, they're using the interface, which is giving them clues, ⁓ is giving them instructions on what to do, what not to do, how to best approach it. There is, of course, an onboarding ⁓ where explain everything, how it should work, and what are some of the best use cases. We tried to educate them before. Oleksij Rak: . Filip Smoljan: they actually start writing it. And there are constant tool tips and similar checkpoints ⁓ the interface while you are writing this itinerary. So ⁓ we know that ⁓ what we get at the end is a good result that we can produce. But ⁓ what actual you want to put inside itinerary, we leave this to the itinerary creator ⁓ themselves because want them to be original. We don't want ⁓ 50, same trips to Barcelona or to Rome. We want each one to be somehow different. ⁓ instance, one trip can recommend you ⁓ best places to eat, like a gastrop trip to certain city. The other trip to Barcelona can be focused solely on Gaudi, so on all the architecture and all the masterpieces he created back in the day. Oleksij Rak: Yeah. Filip Smoljan: It can come from a lot of different views, but what we really want to have is to leave the originality of the trip to the creator, but to standardize the process of writing any itinerary so that it's easier for us to put it, let's call it to the factory and produce a bookable trip out of it. Oleksij Rak: Yeah. Yeah, yeah, it makes sense. Filip Smoljan: It's all about standardization basically of standardizing how the itineraries are created but leaving the the content to be as original as it can be. Oleksij Rak: Yeah. had a great interview, one of my ⁓ ones with Jeff from a company called Trippian. They have a few thousand points of interest, and they are about building automated itineraries. When they come to some city, they build an automated one. It has human touch in it. ⁓ On the hand, you provide like you do a similar job, but you provide like really personalized like with human touch, with human involved, with like personal photos, personal story. Quite likely the itinerary creator can like provide some content and description of what you should see, what you should, you can experience and so on. ⁓ like my question would be like, where is the balance? Because these are like ⁓ different worlds. One is completely automated, it's ready for agent-like AI for all that kind of stuff. So at some point, you know, we will have like, when Siri becomes smart enough in your smartphone, you know, you can open and, hey Siri, tell me where to go. But it will have no human touch. On the other hand, your product has a lot, like, it's all about human touch. Where is the golden balance, do you think? Because it still sounds like two different worlds and... ⁓ I do not see anything, anything in the middle yet. Filip Smoljan: That is actually a good question of course we are aware that with one prompt you can create a great itinerary by itself which will be proven but it might be lacking the actual human touch and ⁓ say that the end goal is somewhere to be in between. know, we also want to ⁓ AI in order to recommend better itineraries to people. ⁓ let's say you can talk to your phone and tell me I want to go to Barcelona for six days and Oleksij Rak: Yeah. Filip Smoljan: I want to use these things. And then we could recommend you the real itinerary we have from a real person who was there. So, but it's also about what customers are expecting and what do they like. Do they prefer ⁓ authentic which was done by a real human who shared their own story and adds a certain level, not only of authenticity, but also a certain level of reassurance. we want to use all the technology we can in order to reach to customers and to make them ⁓ their the best it can be. Oleksij Rak: Yeah, yeah, I understand that. Yeah, you provide quite authentic and personalized because like what be automated nowadays is like the most like... I don't know, crowded points of interest. When you go to Paris, you need to go to Cézaire Fautel, right? a ⁓ points around. ⁓ while you, ⁓ your itineraries can create like the same, ⁓ Paris, but from different angles, like from... Filip Smoljan: Exactly. Exactly. And our itineraries, even though the original ones are, I said, written ⁓ ⁓ by the itinerary creators, you as a customer and as a traveler can adapt this itinerary as you like. So you can remove one stuff that, I don't know, ⁓ you don't want to go to a certain restaurant because you don't like that type of cuisine, for instance, and you want to... Oleksij Rak: So, Filip Smoljan: to change it for something else. Of course, that is possible and you can do it while you're creating the trip, while you're on the trip. Or for instance, you want to stay at some place for bit longer time and you don't want to do the next two stops, that's completely fine. So there is still a level of customization and ⁓ to every single traveler is traveling with roadtrips. Oleksij Rak: Yeah, awesome. If you could add all the remaining catenaries in your backlog to the system, would like it? Quite likely is a lot of quality control, but there are some limitations that you're having. How fast would you like to scale the number of itineraries? Is it about or is it about you don't want to scale too fast, or what's limitations? ⁓ Filip Smoljan: Well, who's... ⁓ The thing is that there's no, ⁓ don't think it's good to ⁓ the highest speed possible because there's a lot of things underneath that still need to come to its place in order for us to have thousands and thousands of different itineraries with someone will want to buy. So ⁓ right now ⁓ main priority to reach the customer's expectations. And once we have this done and it's going to be done really soon, then we can easily ⁓ scale the itinerary and onboarding more itinerary creators as much as possible. Because at the end, you want to have all the destinations in the world covered. Oleksij Rak: Yeah. Yeah. Thank Filip Smoljan: You want to have a trip to Rome for three, five, seven, and 10 days, you know, because ⁓ people who are looking at trips want to travel. someone wants to travel, let's say to Italy, they'll travel to Italy. It's just a question of whether they will travel with you or not. So if you have a market fit which they need ⁓ and solution which they need, they will travel with you. And if you don't have it, they'll just choose something else ⁓ or they'll it by themselves. Oleksij Rak: Yeah, absolutely. Yeah, and when you travel to Rome, there is a lot of different angles to see. It's like Antique Rome, Mid-Age Rome, like ⁓ ⁓ all sorts of Rome to visit. Filip Smoljan: So the end goal is to have as much itineraries as possible. foodie room, wine room, of course you've got all sorts of rooms to visit. Oleksij Rak: Where do see, like, where do want to be in like a year or years time? Maybe we'll reiterate again in a year and ask you, and I will ask you, have you achieved your goals? ⁓ actually, sorry, like, your role is a growth, know, ⁓ officer. ⁓ Filip Smoljan: Well, yeah, let's see. in case. ⁓ So I hope that we will reconnect again on this talk in a year so we can revisit what I said a year ago. But ⁓ I us doing is what I is to still establish our presence in our three key markets, United States, Germany and Czech Republic to gain a lot more visibility. Because right now I believe that our product is ⁓ ⁓ have a real use. real proof that this is what people want, this is how they like to travel and soon it will be about scaling at a higher pace. So the first thing will definitely be to establish our presence on United States, German and Czech markets and we do this ⁓ we can point to other markets and do gradual market by market expansion. Oleksij Rak: Like during this conversation I mentioned it's a marketplace and marketplace is always chicken and egg problems. So like you do not have a buyer until you have sellers and vice versa. So like you need to grow them both at the same time. Filip Smoljan: Exactly. we want to do this. So this is why we are trying to, we are doing promotional for customers who want to go on a trip, we are also doing promotional activities our suppliers, itinerary creators, because I think the German traveler be more likely follow the advice of a fellow German traveler who went to the same place. Same goes for Americans. ⁓ goes for Czech people. So we are trying to match as you said both ⁓ and supply but it's also the ⁓ local mentality know you need both sides in order for this to grow. Oleksij Rak: ⁓ That's interesting. You don't need to grow it globally. You need to cover some popular travel destination for certain countries. So like you mentioned German travelers, so Germans traveling to, I don't know, Czech Republic. you need to have some German create itineraries traveling to Czech Republic. ⁓ And then them on German markets. ⁓ Filip Smoljan: or any other because... Exactly. ⁓ just ⁓ the pace how someone would travel. Of course, there are a lot of itineraries which were written by Czech people that can be great for Americans and vice versa. So ⁓ don't see this as a blocker that it cannot be done like this. It certainly can. But in order to grow both sides of the marketplace and to eventually be... Oleksij Rak: Yeah. Yeah. Filip Smoljan: it to become the real marketplace, you need to ⁓ both the demand and supply on the same location. Oleksij Rak: Yeah, but you have here the growth hack to grow the roots, like choose individual roots that you want to cover and grow them as markets, as tiny marketplaces, and then grow others, and then the whole platform grows. And you can then have a global marketplace. Yeah, that's awesome. That's something new I learned terms of growth hacking. What do you have on your plans list for the next half a year, year's time? Filip Smoljan: Thank we definitely want to invest in more regarding product more personalization ⁓ and ⁓ for customers a lot more options for them to customize their trips. We want this to like up to the last single detail you can ever think about going to a trip. And what we are also focused on a lot right now ⁓ are a couple of personas which we are trying to talk to. So I see the best fit for this product is some, let's say, busy professional, someone like yourself for instance, who doesn't have the time to... plan everything to every single detail, especially if it's a longer trip or something that you maybe don't know anyone personally that went to their place. So see this as one our main personas, but also what we see as a great persona are families. There is no product addressing to their needs right now. Oleksij Rak: Yeah. Filip Smoljan: So because when you're traveling with a family, when I say family I mean like a couple and let's say two small kids for instance. You don't want them Oleksij Rak: Yeah. you Filip Smoljan: mean they don't want to travel in big group because during the vacation child can get sick or they want to stay at some place longer or happens so they are not so suitable for following the pace of the original group but they're great suited for self guided trips and this is why we want to ⁓ build and are building the product that is precisely for families written by family creators Oleksij Rak: Okay. Filip Smoljan: great writers which are either moms or dads and they show us all the recommendations ⁓ for kids and for their own families on various destinations they already went. And ⁓ we also to have the accommodation where they are completely suited ⁓ for families. Plane for instance also need to be adapted because kids in most cases don't pay the same rate. as the adults do we also want to cover them while they're on a trip with everything that they might need. This is also included on all online doctor support in case someone gets sick or even additional advices on what to do and where to be in case something happens. Because what we during our research is the security ⁓ and safety of the family is one of the biggest concerns for families ⁓ going on trip together. Oleksij Rak: Yeah, absolutely. I heard a great concept, it's called Micro Friction Moment. these micro-friction moments will be the ⁓ ⁓ major niche in itinerary creation. It's not about major bookings, it's not about accommodation, but this micro-friction. The kid got sick, so you need to have some ⁓ appointment or whatever. ⁓ need to go somewhere and buy some bandage because ⁓ hand was damaged. And integration such... providers can be the next big thing. It doesn't happen on each and every trip, but on a big mass. ⁓ a big volume, each trip has ⁓ certain amount of these micro-friction moments. It will up to the margin of the trip itself. It could up quite significantly. So you're this kind of itineraries, integrating with some local service providers in terms of ⁓ healing your kid, it be a great benefit for you. ⁓ Filip Smoljan: It is. So this is what we're actually working on right now and it's supposed to be released every day probably next week with a full product scope for families. And we already have more than 100 itineraries for families ready. So this is something that we are really excited about because at the end of the day, as I told at the beginning, Worldy is covering everything you need on a single trip. And it's not only the traditional services you pay, but it's also an ease of mind. Oleksij Rak: Okay. Filip Smoljan: So we looked at what families need while they're on a trip and is of the things they will need and that's why we are covering it. Oleksij Rak: Awesome. Awesome. That's also an interesting point. Awesome. Good luck with what you're doing. a great product. I looked at it from the perspective of, from your perspective, how you see it. And it's really great. It's an interesting concept. Before we wrap it up, do you have anything else you would like to add to what we discussed? Filip Smoljan: I think we covered a lot of our ideas, lot the stages we are currently in, some the challenges we have. ⁓ So I just like to thank you for the opportunity ⁓ to talk about WorldEat to your audience. And thank you for taking the interest into our business and what we are trying to do. Right now we are still a ⁓ small startup to get to the of success. I hope when we meet next time it will be a different story because we already see that things are moving on rapidly. Oleksij Rak: Yeah, yeah, it sounds like it's going fast for you. and plus we touched base on different market trends, ⁓ and behaviors, AI and all that kind of stuff. So yeah, that's really interesting. It really great conversation. Thanks a lot, Philip, for joining and sharing all these insights with me and with the audience. Thanks a lot and best of luck with what you're doing and have a great day. Filip Smoljan: Thanks, though. Thank you. Thank you for everything and have a great day yourself. Bye. Oleksij Rak: Yeah, bye.