More and more jersey patches are showing up on uniforms…what kind of price can it all get to?

Early Break – 93.7 The Ticket KNTK · Jul 29, 2026 · 18m

-So far, 4 teams have sponsored jersey patches in the B1G---Illinois, Michigan State, Wisconsin, and as of yesterday…Ohio State (Notre Dame

also announced a sponsor on their jersey)

-The price of those is showing as $4 million for year for Illinois; $6 million per year for Michigan State; unknown for Wisconsin; and $17 million

per year for Ohio State. The rich get richer and you wonder what the figures going forward might look like for other schools…

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