TRUFF's Founders: 'The Status Quo Is In All Of Our Hands'
"The status quo is in all of our hands," says TRUFF co-founder Nick Ajluni — a mindset that has guided the brand since day one.
TRUFF built its reputation by breaking the rules. Now, as the company expands beyond its viral hot sauce with a major rebrand, new product lines, and a retail-focused growth strategy, Nick and co-founder Nick Guillen are focused on scaling the business without losing the edge that made it a phenomenon.
In this episode, the entrepreneurs discuss the strategy behind TRUFF's refreshed packaging, more accessible pricing, and new aioli line, as well as how they balance…
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