Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#813: Big Game Ads Recap: Zappi CMO Nataly Kelly shares the winners and losing advertisers
Did your brand just spend $7 million on a 30-second ad that alienated or ignored half its potential audience?
Agility requires a willingness to challenge long-held assumptions—like the idea that a celebrity and a massive budget are all you need for a winning Super Bowl ad. It demands that brands move from gut feelings to data-driven insights to understand what truly resonates with their audience.
Today, we're going to talk about the biggest advertising event of the year: the Super Bowl. Millions of dollars are spent, careers are made, and brands have one 30-second shot to capture the…
The skinny
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