628: Start With Reasonable Hospitality

Keys To The Shop : Equipping Coffee Shop Leaders · Oct 1, 2026 · 26m

We love extremes. Novel services, events, specials, and stunts to catapult us into the consciousness of our customers seem to be what we favor and are fixated on. After all, it proves that we are different, better, and that we care about people and quality!...right? Not exactly.

Just like Settling the Table before it, Wil Guidara's great book, Unreasonable Hospitality has been making the rounds in the coffee sphere. Many draw inspiration from this book and it helps them make their shops better. Others I have seen take the idea of "unreasonable" and jump over the basics directly into extreme…