Find The Emotional Hook – The Key To Marketing (Encore)

The Missing Secret Podcast · Sep 7, 2023 · 21m · transcript

In this episode John and Kelly talk about how important it is in marketing to identify the emotional hook with your customers. This is absolutely the most important thing you must do in marketing. Everything flows from there. Kelly talks about recently getting a big client. She discusses the emotional hook that landed the whale. John then talks about the emotional hook with regards to Think it Be it. He first asked people if they are a high achiever. This positions the customer for what’s to follow. Then he explains that most people are playing the game of life at 10% – 20% of their…