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Season 6: Episode 2 – The Morphing Store: bricks and mortar evolution in a convergent commerce world
In some of our Customer Perspective podcasts over the past year or so, you may have heard us talking about Convergent Commerce – the blurring of physical and digital commerce environments and touchpoints. In this episode, we’re continuing our Convergent Commerce journey, but from the angle of the bricks and mortar store.
You’d be forgiven for thinking that with all the talk about digital channels, the physical store is dead. Nothing could be further from the truth. Its roles are expanding not contracting. And depending on the category, often a majority of shopping task time and purchases are…
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