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Lessons - How to Build Brands That People Would Tattoo on Their Body | Brett Berish - Sovereign Brands CEO (Sold Ace of Spades to Jay-Z)
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In this "Lessons" episode, Brett Berish, CEO of Sovereign Brands, shares his approach to building premium brands that create genuine loyalty and global demand. Drawing from his experience creating and growing some of the world’s most recognizable spirits brands, Brett explains why a compelling story and genuine passion are essential to building something people truly care about. He discusses why entrepreneurs should focus on building a great brand rather than planning the exit, how patience and long-term thinking…
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