121: The People Behind the Products: Understanding Our Donors and Inspiring Generosity Through Responsible AI with Nathan Chappell

What the Fundraising · Apr 25, 2023 · 26m

The importance of measuring a person's connection to an organization cannot be underestimated, as it transforms the way nonprofit fundraisers prioritize and prompt potential donors. By utilizing artificial intelligence, fundraisers can focus on building relationships with individuals based on their genuine interest in the cause rather than simply targeting them because of their wealth. This approach leads to more meaningful and fruitful partnerships, which positively impacts the efforts of the organization in the long run.

In this episode, I get to speak with Nathan Chappell, a trailblazer in…