Latest / The Indie Hacker Podcast with Fexingo: Solo Developers, SaaS Side Projects, and Independent Tech
How a Solo Dev Priced His SaaS at $9 and Hit 5K MRR
Episode 42 of The Indie Hacker Podcast dives into the counterintuitive pricing strategy of Marcus Chen, a solo developer who launched a simple time-tracking SaaS called Minute. Inspired by a barista's tip jar, Marcus set the price at $9 per month — a number he chose because it felt psychologically 'under ten bucks.' Lucas and Luna break down how that anchoring worked, the math behind converting free users at that price point, and why Marcus refused to raise prices for 18 months even as costs crept up. They also explore the hidden risk of ultra-low pricing: churn from customers who don't value…
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