Do you have "Emma Grede Disease"? Unpacking founder culture's biggest myth.
"Emma Grede disease" is TikTok's new shorthand for our collective obsession with founder culture - the private jets, the polished business profile, the highlight reel version of building something from nothing. This week, Soph and Emma unpack where the term came from and whether it holds up, using Grede's Start With Yourself as the springboard for a wider conversation about what success in business actually requires: the trade-offs, the years of unseen graft, and why the aesthetic of success is so often mistaken for the substance of it. They cover the rise of the creator economy and Time's…
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