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Transcript

Futcrunch Just Can't Stop Growing (20M+ Subs) · Gimbal Podcast

0:00
How can we do better? How can I get better? How can we entertain people more?
0:03
What makes you a top tier creative director?
0:06
The reason why we get things done and we get done so good is because
0:11
Hi, my name is Ricardo. I'm creative director for For Crunch, the largest football channel
0:16
in the UK and we've managed to grow our channels to over 20 million followers across all platforms.
0:23
My first question to you is this. What needs to happen in order to get a pro football club
0:28
to say yes to a YouTube collab? A miracle that basically what needs to happen.
0:36
I guess it depends on like the type of collaboration that you're thinking.
0:40
Footballers or football clubs are amongst the most followed or known teams or people in the world.
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So everyone's like interested in like you know getting a piece of that pie.
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So to get them what you need to understand is that these people are not only very famous,
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they're also worth quite a lot of money for them to go and collaborate with a YouTuber.
0:59
Regardless of how big you are, how big your name is, how popular you are online,
1:03
it's still a risk. Why? Because you know what happens if one of these players gets an
1:07
injure doing like a challenge for like in our channel? Like can you imagine the headlines or like
1:12
the chaos of what that would mean for that team for that player? It would be like complete chaos.
1:17
So that makes it like very hard to have like a complete free range of things that you can do.
1:24
Basically, it depends a lot on the club. It depends a lot sometimes on the players,
1:29
it depends sometimes on their agents, on their sponsors. You know, it wouldn't be the same to
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try and film a video with Erling Hallen who's worth around 200 million pounds.
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That's filming with someone in a local club in your local community or in a lower division.
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You know, with all the respect to like everyone, it's just a different level and there's more
1:49
stakeholders involved that would need to get on board and approve to do a collaboration on that type.
1:54
Are you the one reaching out to start these collabs? Are you talking to player agents?
2:00
Are you mostly talking with the social media reps from clubs and sending them really nice emails?
2:05
We have a very small and tight team here in FootCrunch which allows everyone or anyone in the team
2:12
to seize any opportunity that we see. So no one is completely solely in charge of doing this type
2:18
of outreach or this type of collaborations. Everyone's just always keeping their eyes open,
2:23
their ears clear and polished for every opportunities or any contacts that could help us or
2:28
support us in this way. So that can be, you know, directly speaking with footballer agents,
2:34
sometimes their families, sometimes they have close friends, sometimes directly with the clubs.
2:39
It can be like a different range of things like we've had, like I said, we've had spoken directly
2:44
with players, we've spoken with our managers, we've spoken with relatives or friends of the players
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we're speaking directly with clubs that then put us in touch with players. So it can be in different
2:53
ways. I have done it myself and many times but there's no one inside our team that is like
2:59
solely responsible for doing this. Everyone knows how important it is for the channel, how good it
3:04
is when we have these opportunities. So everyone and anyone that sees a good opportunity finds
3:08
a good connection, gets a good introduction, you know, they're entitled to go and pursue it and
3:14
see how far we can get to with those leads. True or false, the more famous the athlete, the more
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views the video will get. To some extent, I would say it's true. You know, it always also depends,
3:27
it will also depend on the idea. Like you know what I mean, if you do anything with, you know,
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a very famous person, it will 100% get more views that if you have done the same idea with someone
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that is no one, right? But the idea is like, how do you make the most of someone who's very famous,
3:43
very attractive? You know, what is like the best idea that you could do? I think that is a real
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question that creators or people working on this space, if they were looking to collaborate. You
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know, now we're talking about athletes, but you know, maybe someone watching, they're thinking on
3:55
celebrities on different spaces. And I guess like what you need to think about, it's like, what is
4:00
the best idea that I could do for, you know, our channel or for my niche that involves these very
4:06
famous person that I know will give us a boost in views. You have over 20 million subscribers
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across all platforms. What three things make Foot Crunch a top tier content creator? I would say the
4:20
first one is that he generally is what you see online. And I know that might sound silly, but
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anyone working behind the scenes know that the people you see online on camera is always the
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saying that you see off camera. Foot Crunch really is Foot Crunch. Foot Crunch is not made up character.
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Foot Crunch is really goofy, really light-hearted, funny, good-bye person that you see on camera.
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It's like a key part of like what he is and where he is right now. And one of the key reasons why
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so many people around the world relate to him, he's just like a guy that, you know, loves football,
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loves the sport, you know, he's goofy, he's not afraid to be silly. He acts like probably like a
4:59
normal fan, getting like the opportunities or the stuff that we could do with act if they were
5:04
there. He does an act like he's a guy that has, you know, 20 million people that know his
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face and follow him like every single week. He act just like a normal football fan that just
5:14
got very lucky and, you know, has these insane opportunities to do these things. So I would say that's
5:18
a number one thing. Number two, I would say like he's probably the most driven person I've ever met.
5:26
Ever since like we started the channel, I think one of the key factors was like he's relentless
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hunger for always getting better. He was always wanting to improve, always wanting to find like,
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okay, what can we do that hasn't been done before? What can we do with the content that people
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wouldn't be expecting? How can we do better? How can I get better? How can we entertain people more?
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And that has been like a key feature that he's maintained over all these years that not everyone
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has. Like a lot of creators after being around for so many years, they start to get like tire
5:57
or exo-step because it requires a lot of energy. It requires a lot of time. It requires a lot of
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effort. Probably anyone watching these awards behind the scenes would understand this. So the fact
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that he's been able to maintain this level of commitment, passion and hunger to keep improving
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and growing is one of the reasons why he's or we are where he is. And then the third key point
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that I will give him that he's very good at trusting. Trying to grow something as big as it is
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right now, it's impossible to do if you don't have good people around you that can cover for your
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weaknesses or do things that you couldn't do or maybe that you could do what you couldn't do as
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good as others. And you know, being able to let go, being able to trust other people, being able to
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trust other people's visions, skills and work ethics, it's something that's very important. And I
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think that's probably the very most important thing that he's had is that he was able to see the
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people or the team that we've built around hand and be able to trust everyone and empower them to
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do things in the way they saw fit. And that includes me and you know, anyone else on the team.
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How would he answer that question about you? The three most important things about me.
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What makes you a top tier creative director? One of the things he would include is I'm kind of
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a perfectionist, which is, you know, maybe like a feature that he doesn't have. He's not a perfectionist
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on his everyday. He's the type of person that prefers things, you know, don't he's better than perfect.
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So when you put both of these things together, you have, you know, hand on this on his side,
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making sure that we're pushing and that we're actually finishing things and getting them
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dormant, progressing without procrastinating, you know, without the lame things. And then on my
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side, it's like, right, how perfect can we make this? Why is the best way in which we can make
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things? Like what is a perfect version that exists for us within the limitations that we have
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at the moment? Because you need to understand that a lot of people see us now in the space and
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they think like, okay, these guys can do anything now. Because you know, they've been around for
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five years. They have 20 million subscribers. They had a lot of views. They probably have resources
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and whatnot. But that is just simply not true. Like the reason why we get things done and we get
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then done so good is because we put our minds to it. It's not because of what we had right now.
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Because when we started, we were with exact same ethics and and exact same goals and exact
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same strife or perfection that I have when I started the same that I have now, always I now have
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more, yeah, more resources. I have more access to different things because we've put the work
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before us. Like a lot of the people, a lot of the time, a lot of creators, I think they settled
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for like, okay, these would, you know, just be good enough. These sometimes can be, you know,
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maybe have an idea and maybe the first idea that you have that is what you go and do. I never do
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that. I'll have one idea and then I'll go and think like, okay, how can these ideas be better?
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And I go and repeat these process maybe 10 times in my head. I go and see edits and I see edits,
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I see videos hundreds of times. I pay attention to every single small detail. Like I can remember
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almost like all the dialogues of all the videos we've done. I remember the songs we've used.
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I remember so many stupid little details because I'm such a perfectionist and I think that's
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probably like one of the key features in which he would say I'm a good creator of director.
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Another one, or I guess we could say number two, is that I have a very good vision for the future.
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So Foot Crunching Self is very good. Same things for where they are, right right in the moment.
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I'm very good at imagining and saying things for what they could be very long ahead in the future.
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Like right where we are now, I could see us here five years ago and nobody else could, not even him.
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I could see us being here, I could see us doing a lot of the things that we do right now. You know,
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there was no reason, there was no data, there was no facts that could have led me to think that
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this was possible other than my imagination, but somehow I don't know how to explain and I just
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had it in me. I can see very fine in the future and I can see what's possible in my head.
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If you combine that with the fact that I'm a perfectionist, then you have a very good long-term
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planner that can lead a team. Then I suppose if we had to select a third one, I'm debating between
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two things. One is that I think I'm a very good storyteller. I think I've been very good at defining
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or helping Foot Crunch define his voice, his nature, his way of talking, his way of doing content
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throughout the years. Then the other one is I think I'm a pretty tough guy. If you say Foot Crunch,
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he's a very mellow, sweet, funny guy who hates confrontation, hates higher conversations. It's
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not that I love them, but I'm ready to have them. Unfortunately, when you have a 20 million,
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20 million subscriber channel, when you have a company of this size with these many people in
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our team, there are moments where we have to have tough conversations. There are moments where
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some people mess up where some people do their wrong thing and we need to have tough conversations.
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We need to lead the team in their right way. Someone needs to be that grad guy sometimes.
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I think I'm very good at being the bad guy when it's needed. Whether that's with someone from
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our team, whether that's Foot Crunch in cell, whether that's a partner, whether that's a sponsor,
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anyone else that we can come across in this content creator space, I would say I'm very good at
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being the bad guy or the tough guy and having those tough conversations that need to be
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It sounds like you have very complimentary skills to each other. Oh, definitely, definitely.
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I think we were very lucky to have found each other because we really complement very well in the
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things that he's very good at and the things I'm very good at and I think that's what makes us
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like a very strong and solid team. How did you find each other? So I moved to the UK many years ago.
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I moved to the UK maybe like nine years ago and Santiago, Foot Crunch real name was the first
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friend I made when I moved to the UK. We met because I got a job in a restaurant. He was
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away there at the time and I got a job at the same restaurant and that's how we met.
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And this was long before YouTube was even a dream for the both of you. Long before we started,
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like he started making content. In fact, I have been in love with YouTube and content making and
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content creation way before him. I tried to start like different channels or like different things
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throughout the years before like he found Foot Crunch or he started his journey and in fact,
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the first time he's ever on camera on a YouTube channel is on a video of my own in an old channel
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that I've had and like that's the first ever time that he was on camera. That wasn't like
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something that was on his head like bag when we met which is different in contrast to myself
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because I was actually in my mind. I was in love with YouTube with content creation, video making,
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filmmaking and I was very interested in the topic. So did you discover Foot Crunch? Do you ever
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joke with him about that? I don't think I could make more jokes about it but I definitely think I
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did help in a lot as a friend to find his way to what was his calling. I really think I help him
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in that sense like back when I met him he was an engineering student which I used to be as
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well were both like engineering dropouts. Back when he met me I had already dropped out because I
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decided I wanted to do something creative but when I met him he was still trying to go for that
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dream. I remember meeting him and you know quickly realizing the hey I don't think you'll be happy
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doing this engineering thing. I think you're someone who has that very entrepreneurial soul.
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He was very clear to me that he was someone who wanted to create something for himself like he
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wanted to create something for on the ground and build his way up you know bootstrap himself and
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like where he's way up to the top. I wasn't sure what it was but then I cannot take credit and
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saying like that I planted the idea of him you know going into content or creating content anywhere
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but I do think I gave him a lot of like guidance and support and telling him like hey I think
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your true calling is not going in you know it's not in university it's not in school it's not
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engineering I think what your true calling is is somewhere where you have the opportunity to build
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something for yourself. What that is I didn't know all the time but all I knew is that he hadn't
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in him to do it because like I said I think he's like the most determined person I've ever met.
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He just didn't know what to be determined to do like that if that makes sense.
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When you started posting together was it success right from the beginning?
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So when I started posting with him I would say yes so like when I officially joined to start working
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with him he was already being very popular doing content on all the social media platforms like
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Instagram and TikTok but then when he started to pay attention to YouTube that's when he called
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my attention because that's like my realm like that's why I wanted to do for years. So by then I
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think he was maybe having videos that were nearly 80,000 views 90,000 views that type of sense and
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I just saw the opportunity of these being so much more so I asked him to let me help him I asked
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and like hey I still have my other job but let me help you like a few hours of the week let me
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help you with some tasks let me help you find out where we could take this channel and I would
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say this success was almost like right of the bat I remember like one of the first tasks that he
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gave me was like oh I want to have like a video that can reach one million views that's like my goal
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I want to have a video that gets one million views if you can help me get there then that's good
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that's all like I could want and remember that was like one of my first tasks just going and
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researching I started like checking like all the different channels that were similar to what he
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was doing at the time and seeing like okay well videos go to a million views why when did they
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release them how long ago what did they do inside of them and I kind of started to like strip them
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back like reverse engineering until we started to spot it to spot more patterns of what needed to be
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done and we started applying them quickly and I would say this success was like very media it was
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like very quick like we started like having content that will get a million views over a million
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views very fast and very quick and from them we almost like didn't look back from then like the
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conversation when you're just like first it was like how do we get one video that gets one million
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views over time you just one and then the conversation went like how do we make sure that every
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video has one million views and then the conversation was like how do we get one video
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to have more than one million me than it kept going and going and going and obviously growing and
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and growing and growing.
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Okay, wait, I think there's a,
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I'm missing something because it sounds like
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you were both engineering students
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and you were pushing him to like get into YouTube
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and follow his drive to be a leader
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and you know own his own thing.
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And then something happened
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and then you started working with him
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and he was already getting 80,000 views.
16:28
Yeah.
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So what happened in the middle there?
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I'm missing that part piece of it.
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So in the middle between that,
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I was having two jobs at the time.
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I actually go into like traditional marketing.
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I go a job like in a traditional marketing agency
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and that's what I was kind of like doing
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because I, one of the problems of being a perfectionist
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and not being more like someone like full crunch
16:49
which is more driven, more race-taking
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is that it's very hard to start like a channel
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or start something where you're always trying
16:56
to strive for perfection.
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So because my standards were so high,
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it was just so hard for me to start any channel
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and be consistent with it and actually see it through.
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So in that time, obviously I had to continue
17:08
just making a living and surviving.
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So I got a job in traditional marketing
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and that's kind of like what I was doing at the time.
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Well, on the other hand,
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full crunch was a lot more restaking
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where he was probably less knowledgeable
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than me about content making.
17:21
He was less passionate about it
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and he had less focus on it than me,
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but he was more driven.
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So he was willing to put through all of the adversities
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and all of the walls and frictions
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that he had to work on,
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not knowing as much as I did back then
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because he was more driven.
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He was more driven into like,
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I want to figure this out.
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And I just, you know, even if I'm bad at it
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or if I suck at it,
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I'll continue doing it until I learn how to be good at it.
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And I guess that he had that drive
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that I didn't have in the moment.
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But then as soon as I realized
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he was actually looking like he could do something,
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that's when he called my attention
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and that's when I reached out and I went to him like,
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hey, I think you're doing something cool now.
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I think there's a lot that I could learn from you as well.
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And maybe there's a lot that I could help you with
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because you already started, you know,
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you're already taking the steps,
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is your face is no mine.
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So I could probably like be less of a perfectionist
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and take some of your drive
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to continue this journey without trying to be 100% perfect.
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I think there's a lot that I could learn from that.
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And that's how we got together
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and it was like a perfect combination literally
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because I could fill in the gaps that he had, you know,
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in terms of content making, what looks good,
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how to make the content like.
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Like when I met him, he wouldn't even know like,
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you know, he didn't know how to like use a camera,
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how to use his phone properly to film anything.
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Like he didn't know like a lot of these things that I,
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I didn't know.
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But what he did have is that he had this relentless drive
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of like, okay, we have to upload, we have to upload,
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we have to upload, we have to get videos going,
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we have to try new ideas, we have to try new things,
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we have to pose consistently to see what's working
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and see what's not.
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Whereas in the past, if I have been doing that on my own,
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I would have been like, I need to find out
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what is the perfect idea that I will immediately pose
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and that'll be the one.
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And it cannot be like, you know, I cannot pose a bad thing.
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It has to be the perfect thing.
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Otherwise, I wouldn't want to pose that, you know what I mean?
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Whilst on the other side, he was like,
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I don't care, I'll pose anything
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until I find out what works.
19:13
So when you put both those things together,
19:15
it was like, like I said, it was a perfect combination.
19:17
It was a perfect combination
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because we balance each other out.
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I push him to try and make things better every time
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and he pushed me to still put things out there,
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even if they were not perfect,
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even if they weren't fully ready,
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even if I wasn't 100% confident in what we were doing.
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And that combination is what God is where we are.
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A lot of this conversation so far
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has been talking about how you're such a good match
19:40
for each other, your skills compliment each other
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in such a perfect way.
19:44
Is that luck or did you see his skills
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and mold your skills to be the things that he needed
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and he did the same thing for you?
19:52
I think it's a little bit of both.
19:54
Us meeting and connecting in the way we did,
19:57
like finding each other in the way we found us in life,
20:00
is it a luck or destiny?
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That's what I would put it
20:03
because I don't have any other explanation for it.
20:06
Like we're both Venezuelan,
20:08
we're both from a country that's like
20:09
on the other side of the ocean.
20:11
We met in a city that is Liverpool,
20:13
which is not a huge massive city.
20:15
It's not like we met somewhere like New York
20:18
or London or somewhere where it's more international city.
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We didn't even meet in a big international city.
20:23
And the fact that we connected with each other,
20:25
we had similar desires, similar goals.
20:28
And then after that initial look of this,
20:31
us finding each other,
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I do think like throughout the years,
20:35
we both unconsciously at first realized
20:39
we benefited from each other.
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It was almost like, you know, when, I don't know,
20:43
like for the near model fans, you know,
20:45
when like Venom first gets by them
20:48
and he goes like, wow, this is so cool
20:50
because this is so powerful and stuff.
20:52
And he's like, so strong.
20:53
I think that's kind of like what it was at the beginning,
20:55
like we kind of didn't understand it as well
20:57
because we were still trying to figure everything out.
21:00
We were young, we didn't know exactly what we were meant
21:02
to be doing.
21:03
So a lot of it was like trial and error.
21:05
But I think after some times we did work conscious about it,
21:08
we were conscious of like, hey, you know what?
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The reason why I'm able to do these things,
21:13
being a perfection is because I have them pushing me,
21:15
pushing my boundaries, pushing me to my limit,
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pushing me to don't settle for perfection
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and be willing to put my skin on the game
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and put things of that and, you know, see what works
21:25
and like learn from an actual experience
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and then hand benefiting from someone like me
21:30
in not just being happy with the lower minimal effort
21:34
that you can put into things,
21:35
but actually striving to do things
21:37
as best as you can with the resources
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that you have at the time.
21:40
It sounds like you capitalized on luck
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and really just ran with it.
21:44
I'm a believer that the harder you work
21:47
or the better you work, the luckier you get.
21:49
So I feel like love is out there, you know?
21:52
And it's just about how you capitalize on your luck.
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So I think, I think log is out there
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and you have more chances to find it
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if you were harder for it.
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Like if you're actively looking for luck,
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I think you will find it.
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And I think it's the same for people.
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If you know what you need in someone,
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if you know like the panas you're looking,
22:10
if you know like, if you know your tribe,
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it'll be easier to find them
22:14
because first you'll be able to spot who aligns
22:18
with what you need and who doesn't
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and both things are equally as important.
22:21
You need to understand who doesn't align
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with what you need right now in life
22:25
so that you can, you know, let them go,
22:27
let them flow, let them find whoever they need to find.
22:29
But also so that whenever you find someone that does match
22:33
what you need and what you're requiring in life,
22:35
you're able to take action with it,
22:36
which is what I think we did.
22:38
Both of us recognize that we were good
22:40
for our journeys or individual journeys
22:43
and that we benefited from having our journeys
22:46
or individual journeys aligned together
22:48
and like follow like a parallel path.
22:51
What does your team look like at Foot Crunch?
22:54
Well, the things start with Foot Crunch itself.
22:56
So that'll be Santiago, you know, being himself.
22:58
Santiago on top of, you know, being the face,
23:01
being the creator, the guy that people love watching
23:04
in the videos, he also works very closely with me
23:08
and with our second channel manager,
23:11
which is our gaming channel right now.
23:13
Picking the ideas that we do, developing then
23:16
and especially one thing that he's obsessed with
23:19
and that he loves and that he's,
23:21
he's been in charge of since the very beginning
23:23
of his packaging.
23:24
He absolutely loves working on packaging,
23:26
which I think is like no surprise
23:28
because I love like the biggest creators,
23:30
have a big passion for that.
23:31
I can think like from the top of my head, Ryan Trayhan
23:34
is like one of like the smartest people
23:36
when it comes to packaging that I think the space has.
23:39
I think Foot Crunch is within that packaging,
23:42
within that list of people like he's obsessed
23:43
with packaging, he loves thumbnails,
23:45
he loves working and then he loves looking at them.
23:47
He's like a great designer himself.
23:49
Obviously we have thumbnail designers that do the magic,
23:51
but when it comes to like concept and you know tweaking,
23:54
making changes, running tests,
23:56
seeing data, doing research,
23:58
he's absolutely obsessed with it.
23:59
So he will be the person leading the area on top
24:03
of being the creator and the face of the channel
24:06
and the face of the brand.
24:07
Then we have his brother, Mo,
24:10
or how we call him, or Moisesse,
24:12
who's in charge of everything that it's funny.
24:15
I hope he doesn't watch us.
24:16
He's in charge of everything that we call boring.
24:19
All the boring part, he's in charge of
24:21
that's like finances, legal contracts, taxes, salaries,
24:26
paying people like all the boring,
24:28
more important stuff that still needs to be done,
24:31
especially when you grow to a channel and team this big.
24:34
You have to have people who are on top of that.
24:36
So he's the person who makes sure that we follow all the rules
24:39
that everything is done correctly.
24:41
And then on top of that, he also works very closely
24:44
with all of our partners and all of our sponsors.
24:47
So he'll be like the direct contact for, I would say,
24:51
95% of the partners or teams that we work with on a regular basis.
24:55
We have a few of the different ones
24:58
that he doesn't manage directly.
25:00
And the only reason that we beat is because someone from the team
25:03
might have a closer relationship with a specific partner.
25:06
Like, like, if an example, like,
25:07
there might be a specific brand that we work with on a regular basis
25:11
that we go to work with because I knew someone.
25:14
And that's why I handled that
25:15
because we have like a close or a direct relationship.
25:18
Or maybe it's the same for Santiago for someone else in the team.
25:21
And that's the reason why he wouldn't directly manage that relationship.
25:25
Then you have me.
25:26
It's so hard to describe what I do.
25:28
Because I call myself a creative director
25:30
just because it's like the easiest thing that people kind of get.
25:32
But in reality, if I could put a,
25:35
I'm an extension of Foot Crunch himself.
25:38
I'm an extension and I'll probably say I'm his right hand
25:41
in everything, everything that comes to running the company,
25:44
running the channels, running, when I say channels,
25:47
I mean, every single channel in whereas we post running the team that we have
25:51
that also includes like, you know, hiring people, promoting people,
25:55
firing people, everything in between.
25:58
I'll be doing that.
25:59
So it's not just like me, even the creative director
26:01
and being in charge of the creative stuff.
26:03
I'm more like a right hand for himself in helping make a lot of the big decisions
26:08
that shave the company and the channel into what it is on his days to day basis.
26:12
So yeah, that can cover like a lot of things.
26:14
You can think like anything that's operational to anything that's creative.
26:18
I can technically be involved in even though obviously on my day to day,
26:22
if possible, I prefer to focus on anything that's creative.
26:25
Like I love working on content.
26:27
I love getting content now.
26:28
I love working on producing the content, filming the content, directing the content.
26:33
I love to jump on it.
26:34
It's help the editors make the videos.
26:36
Oh, so I can do literally everything from the smallest task to like the biggest
26:42
task you could think in a channel like that's something that I can do.
26:44
I don't think there is a task that's beyond me in being too little for me to do
26:49
or too big for me to do.
26:50
So that's your core team then.
26:51
That is our core team.
26:52
And then we have our head of shores right now.
26:56
Basically, this was someone who was working like as a producer executive
27:00
or an extension to mean helping us with the production of the videos.
27:03
But with the rise of shoreform content,
27:06
we basically promoted earlier last year to be in the head of shores.
27:10
And now it's the person who is in charge of working with food crunch and with me
27:14
to come up with the ideas that we film for shoreform and vertical content
27:17
and all the platforms working with the editors,
27:20
organizing the shoots, posting the videos,
27:23
checking the data analytics, working with any partners that want to sponsor any of our
27:28
vertical content.
27:29
So that's basically like a new role that maybe a lot of people don't have right now.
27:34
But with like I said, with the rise of vertical content in the past few years,
27:38
it's something that's very important for us.
27:40
So I would say that's like a very core team.
27:42
That's a team that started working together around three and a half years ago.
27:47
Like that's a core team that we've been working together.
27:49
On top of that, I have a post-production supervisor who's kind of like
27:54
a lead editor post-production supervisor.
27:57
So he's the person who filters a lot of the content before it reaches me.
28:02
If that makes sense, so he's a person who was an editor for us
28:04
and who's been working for us for a long time.
28:07
Someone that I've been able to train closely and teach him a lot of why I know.
28:10
So that he can do a lot of the work I used to do for me and save me some time
28:15
and some hours.
28:17
We have an in-house assistant editor who's basically in charge of receiving
28:22
all of the footage that we do and you know, organizing and labeling
28:26
and then sending them to whoever needs to edit that.
28:29
Whether that's someone in-house or someone working freelance,
28:32
he's a person who will receive all of that protector and make sure he gets to
28:36
the right place and make sure that everything's stored properly and correctly
28:40
for us to easily access whenever needed.
28:44
On top of that, we also work with a bunch of editing freelancers,
28:47
like freelancers editors, top-level designers.
28:50
We double a lot of our content to maybe over 12 different languages,
28:54
which is crazy and it makes us have like a global audience.
28:58
So we have a team that's in charge of doing the quality control timelines,
29:03
translate in the videos for our main channel and our second channel.
29:07
And that's like an actual unit that we have, like a separate unit
29:10
where we have one guy that is on direct contact and he has a team that is in charge of it.
29:15
I think right now that would be like probably our core team.
29:17
We're looking to expand and get more people to help us because
29:21
you know, the more you keep growing, the more stuff you realize you want to tackle
29:24
that you want to do.
29:25
It almost feels like you never slow down, like there's always more ideas
29:28
that you want to do, more channels that you want to open, more channels that you want
29:32
to be posting on.
29:33
You want to be posting more regularly.
29:34
You want to have bigger videos, better videos.
29:36
And there's a limit to what you can do with a set amount of people.
29:40
There becomes a point where you need to get extra hands.
29:43
So that's probably like something that will be tackling also like very soon,
29:47
getting some more people in some key areas to help us, you know,
29:50
keep growing and achieve our goals for the future.
29:52
That's a pretty big team.
29:54
If you include the freelancers and stuff like that,
29:56
like you're a pretty sizable operation by now.
29:58
Yeah, yeah, yeah, yeah.
29:59
Like on a monthly basis, I'll be working,
30:02
sorry, working on talking with maybe 12 different people that I'll have to be,
30:07
you know, keeping tracks on or talking with or supervising or being the tough guy.
30:13
Right.
30:15
Okay, I want to do one little segment with you.
30:19
So overrated or underrated posting weekly.
30:23
I think right now is underrated.
30:25
Yes, I think there is a beauty to being consistent with you,
30:30
with your team and with your audience that is very, very much underrated.
30:34
And that I think a lot of people or a lot of channels, a lot of creators,
30:37
even a lot of like shows, movies like big productions are ignoring.
30:41
There is more content out there than it has ever been before,
30:45
but the quality content is still so slim.
30:48
For like if you think how much content you consume or like anyone watching,
30:51
like we consume so much.
30:53
So like having the good quality content on a regular basis,
30:56
I think it's so underrated.
30:57
And anyone who can do it on a consistent basis,
31:00
I'll say it's underrated because it takes a lot of work and a lot of a lot of effort.
31:04
The more you pose, the more you get to learn what's working,
31:07
what people like and what are people enjoying.
31:09
And that's like a benefit that I feel like bigger channels like ourselves,
31:13
lose on when we grow this much because all the videos become bigger,
31:17
they take more time, etc, etc.
31:19
So that sometimes adds up to the point where maybe we're too late to the party.
31:23
Maybe there's something that is trending around maybe something that will be cool now,
31:27
but because it would take so much time to do it in the scale that we would need to now,
31:31
because we're a big channel,
31:32
that sometimes we miss out on something very rate.
31:34
So I would say on the rated for sure.
31:36
Split testing thumbnails.
31:38
Ah, that was so tough.
31:40
I'm going to say, really?
31:41
I'm going to say, I'm going to say underrated,
31:44
but it could also be very rated.
31:46
I think some people overrated.
31:48
Some people overrated.
31:49
Some people do split tests and like the thumbnail change is like,
31:52
I don't know, you're wearing a red shirt and the other one,
31:54
you're wearing a Y-shirt, like it's in that case, that's like overrated.
31:59
But in the majority, I would say the majority of channels right now on the rated,
32:03
because it's a very helpful tool.
32:04
Dubbing content manually into other languages.
32:07
What do you mean by manually?
32:09
Well, I mean, YouTube gives you the permission to auto-dub
32:12
to a bunch of different languages,
32:14
but you actually do this manually and you have your own team that handles this.
32:18
Yes.
32:19
So underrated overrated.
32:21
I would say underrated as of now,
32:24
but I think it'll be no time for AI to catch up and be good enough
32:29
that it will be, you know, it'll take over.
32:31
But as of now, it's underrated because you have actual people put in thought
32:36
into translating this in the best way possible for those audiences,
32:41
which is something that the AI cannot do.
32:43
Also, AI cannot replicate good boys acting.
32:46
Yet, good boys acting is very, very good.
32:49
Like some of the people that follow us from different countries absolutely love our voice actors.
32:55
Some of them even love them more than the real boys' foot crunch, which is crazy.
33:00
Collaborating with athletes.
33:02
Overrated. It's very hard to do.
33:04
You don't get as much control as you would want.
33:07
And the majority of cases unless you have like big names is overrated.
33:12
YouTube on television.
33:13
Very underrated.
33:15
The majority of people right now, I think, watch on television.
33:19
And I think it's only going to continue to grow in like in the next few years
33:24
and know everyone's paying attention to it.
33:26
So I think YouTube is like, it's trying to take over and it'll continue to do so.
33:30
Well, I think it's still underrated.
33:31
I don't think that many people realize how big it is yet.
33:34
Okay, my last one, shorts.
33:37
For me personally overrated.
33:40
I think shorts are overrated personally.
33:43
And I still do that and I work on that and I pay attention to that.
33:47
And I know how successful and important they are.
33:49
Well, I think it's just a personal thing that I think they're overrated.
33:53
Well, that is the interview.
33:54
So thank you very much for your time, for your energy, for your creative expertise,
33:58
for sharing all the value that you did.
34:00
It was fun. I had a good time interviewing you.
34:02
Perfect. Thank you so much for having me.
34:04
That's it for today's episode.
34:06
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34:08
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34:11
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34:13
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34:17
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34:20
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