Latest / Hope + Possibilities: Trust, Leadership + Strategic Foresight / Practical Futurism for Daily Life
Transcript
- 0:17Find yourself in.
- 0:24Thank you for joining me.
- 0:25I'm Nola Simon.
- 0:26I'm the host of the Hope and Possibilities podcast, and today I actually wanna
- 0:31talk about how you actually incorporate futurism into your daily life.
- 0:35There's a lot of different ways to practice futurism, but
- 0:38my interest has always been.
- 0:41How do you incorporate it into your daily life and make steps towards
- 0:46the ideal future that you want?
- 0:49Some companies called this Future back, so I did my original futurism
- 0:53training with Institute for the Future.
- 0:55So they use that future back concept, which is 10 years from now.
- 1:00What is.
- 1:01It that I think ideally could be a future I want to live.
- 1:06And then you look at the decisions that you have to make to actually
- 1:11reach that point of view, and that's how you make it happen.
- 1:16So again it's not necessarily a straight shot to that ideal future,
- 1:20but it's if you are navigating a path.
- 1:25And you've got that in idea in mind.
- 1:28How do you make choices along the way as things change and move?
- 1:35And technology gets dec decided people, other people make decisions around you.
- 1:40How do you navigate that path so that ideally you look and end up
- 1:44close to where it is you want to be?
- 1:48That's my interest in futurism is.
- 1:54I am not necessarily looking at from a societal level, it's how do
- 2:01you incorporate it at an individual level that gets you closer?
- 2:05And then, if lots of people are doing that, then you
- 2:07have impact on larger issues.
- 2:11So how do you navigate that together to have an actual impact overall.
- 2:19You start out by doing a variety of noticing.
- 2:23So a lot of futurism is really about paying attention and directing
- 2:28your attention and your focus into what's actually happening around the
- 2:32topics that actually interest you.
- 2:34So there's multiple possible futures on every topic you
- 2:38could possibly think about.
- 2:40But.
- 2:41Not every person who's interested in futurism is going to be interested in the
- 2:45same thing, and there is no specific one answer for each individual topic because
- 2:51it's influenced by your perceptions, your knowledge, your information, your
- 2:58relationships, your location, all of that.
- 3:01Is very different.
- 3:02And that's where it becomes very interesting when you get into
- 3:06scenario planning and simulations.
- 3:09What can you actually learn by doing that on a mass level to understand
- 3:14where the commonalities are, right?
- 3:16So this is where it can be become very interesting.
- 3:19The individual experience and expectation is then translated into something that's.
- 3:27Larger and more influential that we can learn from and then work towards, right?
- 3:33You start simple by scanning for signals, so articles art
- 3:40stories, experience media pieces.
- 3:44A lot of it is personal experience.
- 3:46So you're walking the dog and somebody tells you a story about something
- 3:48that happened to them, right?
- 3:50Something that you notice trends in fashion and cars, and, all these different
- 3:57things are little signals that indicate to you something that's happening, right?
- 4:02You start paying attention and you start collecting it.
- 4:05A lot of it is really just noticing.
- 4:06It doesn't have to be.
- 4:10Really super intellectual.
- 4:11Everybody processes this kind of stuff differently, right?
- 4:15So a lot of times I trust my intuition with it.
- 4:18It's like you notice it and you go, oh, that's interesting.
- 4:20I wonder why.
- 4:22And then you start noticing it and it's about more about how you direct your
- 4:26function and your attention, your focus.
- 4:30So that's scanning for signals.
- 4:32And then do those signals actually transfer?
- 4:35Fur into a trend.
- 4:37So what are you seeing in terms of trends longer term, right?
- 4:41Are you noticing it?
- 4:42Have you been noticing development?
- 4:43How is this changing from year to year?
- 4:46When does it actually become a trend that's actually going
- 4:49to have influence longer term?
- 4:52And then is it a trend or is it an actual change?
- 4:55So for example, cell phones.
- 4:59I had a cell phone when I first graduated university in 1994 because I
- 5:03went to work for a cell phone company.
- 5:07My cell phone at the time was in a bag like it was heavy.
- 5:11I had to carry it around.
- 5:12It probably weighed 10 pounds.
- 5:13And now we use a cell phone that's so tiny you can put it in your pocket,
- 5:18and it really takes the place of a laptop the majority of the time.
- 5:21So that starts out as a signal then becomes.
- 5:26A trend and then becomes a significant change to how we
- 5:30do business, how we conduct our lives, how we direct our focus.
- 5:35But it also has impact on relationships and, how people communicate and interact
- 5:40and it's got longer term consequences that when cell phones first started,
- 5:44I don't think people understood.
- 5:46How does that work from here?
- 5:49Because we know where we are right now, but what does
- 5:51that look like going forward?
- 5:54Is it going to translate into something like Google Glass?
- 5:57Probably not because Google Glass, you have to wear on your face.
- 6:01It really becomes part of your identity.
- 6:05It's something that you actually have to physically put on.
- 6:09Could I be wrong?
- 6:10Absolutely.
- 6:12Everything that I've seen indicates to me that is not a trend that's gonna take off.
- 6:17So what do you pay attention to?
- 6:21And then it becomes, once you notice these things happening, how do you strategically
- 6:27plan for the fact that you've noticed this and how it's going to inform how you
- 6:33incorporate into your life and your work.
- 6:36So for example, I'm noticing right now that.
- 6:41Governments, banks public service in general, right?
- 6:44Anything that's really directed by organizations and individuals that
- 6:50own a lot of commercial real estate.
- 6:52They don't like that story of commercial Real estate is going
- 6:55to lose a lot of value because of work from home, work from anywhere.
- 6:59That workplace flexibility and their business model doesn't run very
- 7:04well that way if commercial real estate significantly becomes less
- 7:09of a factor in daily work life.
- 7:12So there's a push for return to office.
- 7:17Now, push for return to office is nothing new.
- 7:20I experienced this.
- 7:21I started working remotely one day a week.
- 7:26Work from home essentially back in 2012.
- 7:30I started advocating for it in 2011.
- 7:34And then I was forced back into the office
- 7:38in 2013.
- 7:41I actually end of 2012 beginning of 2013, and that lasted exactly a year
- 7:46because there's a significant benefit to.
- 7:51Having flexibility, especially for, people who do actually have to provide
- 7:57caregiving and elder care and all kinds of different things where they need to
- 8:02really blend their life and their work.
- 8:06It's like, how do you weave your life and your work?
- 8:09What's that negotiation look like?
- 8:11And it's a lot easier when you have the autonomy and flexibility to choose where
- 8:16it is you're going to be on a daily basis.
- 8:18So that.
- 8:21You can be the person who's controlling
- 8:31what happens in your day.
- 8:33That's essentially the definition of autonomy and agency.
- 8:36People like that.
- 8:37People really like that.
- 8:38And to take that away for the benefit of the commercial real estate
- 8:43investment that's perceived as a loss.
- 8:46So human beings are really wired to avoid loss.
- 8:52And.
- 8:53It's going to be a significant battle because the people who own the commercial
- 8:57real estate are also wired to avoid loss.
- 8:59And so this becomes a significant change in how they've perceived the
- 9:05value of their investments, how their work is going to actually change, if
- 9:10it's going to change, and how that accommodates so they have a vested
- 9:14interest in not losing that value.
- 9:19Whereas the time loss for the individuals who work for them who are forced by
- 9:25employment law really to either comply and show up for at those offices or find
- 9:32some alternative employment, that's really
- 9:38challenging.
- 9:38So this again, is nothing new.
- 9:40I experienced it like over 10 years ago, 12 years ago now.
- 9:44My kids don't even remember me working in an office because of the
- 9:48choices that I made along the way to allow me to be home for them.
- 9:53They remember me being the mom that I always wanted to be, which was,
- 9:58I wanted to be the default parent.
- 9:59I wanted to be the person who would come to the school, go to school meetings.
- 10:04I would be the person who was home so that their friends could come over and they
- 10:07could go swimming and have sleepovers, and I wanted to be the person doing.
- 10:13The, the car runs if they wanted to go to the store and just,
- 10:18I would be that parent in the neighborhood who could be relied upon.
- 10:23My daughter has a friend, she spent so much time here.
- 10:26Her mom calls me the second mom, and so I achieved that because
- 10:32of decisions that I made when she was two, because I aim towards.
- 10:39What I wanted that experience to be, and it's not that I had any certainty
- 10:44about the decisions I was going to make, but it was knowing ahead
- 10:49of time which choices would get me closer to what it was I wanted to be.
- 10:56For everybody who's actually working in a situation where you are constantly
- 11:00being mandated back to the office.
- 11:02Now, COVID has been over, it started in what, 2020?
- 11:06We started really getting out of it in 22.
- 11:09Now it's 20, 25 every September.
- 11:13Since.
- 11:142022. Really?
- 11:1621 maybe if you're really early.
- 11:19People have tried to force their employees to go back to the office
- 11:23because it's impacting downtown.
- 11:25It's impacting the subways ridership is down.
- 11:28It's impacting the stores around it.
- 11:30So the people who live down there are actually having their experience affected
- 11:35because there's not enough foot traffic, because there's not enough commuters.
- 11:38To keep their dry cleaners and their restaurants and their cafes running.
- 11:43So neighborhoods are changing, all because people are working from home.
- 11:48And so it becomes
- 11:58a situation where you either comply because that's what
- 12:02you're obligated to do.
- 12:05Based on the terms of your employment contract and employment law,
- 12:11or you make decisions that actually support your goals.
- 12:18Now I've been.
- 12:19In financial services.
- 12:21I've worked in wealth management.
- 12:23I didn't actually work in the insurance division, but I did work for an insurance
- 12:27company and then I worked for a bank, also owned by that same insurance company.
- 12:32So I understand that, and the attraction of an industry that has been around
- 12:37for a long time, that is perceived to be stable, that has history to it.
- 12:43The company I worked for was actually the first.
- 12:47President of the company was the first Prime Minister of Canada.
- 12:50That's a significant legacy.
- 12:53So there's a perception that company is safe and that then
- 12:57translates into stable employment.
- 13:00But it's also the credibility brought by the brand name.
- 13:02And a lot of times when people ask me what I did I didn't actually
- 13:06tell them anything about what I did.
- 13:07I just told 'em I worked for the company and that was sufficient.
- 13:12So I understand the attraction of that type of work.
- 13:16Because you've got benefits.
- 13:17Your pay is going to be fine.
- 13:19You understand that the company is going to exist in some fashion
- 13:26or rather long term, right?
- 13:28Because it's always been around, or at least that's the perception
- 13:31right now as markets changed and reinvention becomes a thing.
- 13:37That may not always be true.
- 13:38There are financial challengers coming to big banks in Canada now.
- 13:43Things are changing because a lot of people don't necessarily even need to
- 13:47walk into branches of banks anymore.
- 13:50They do everything online, and so that, that relationship with the
- 13:54local branch is being impacted.
- 13:59The small town that I grew up in, in Setton, all of their banks are closing.
- 14:03The town council is actually challenging the last bank that's leaving because
- 14:09every bank is abandoned the town, right?
- 14:13And they have an older population.
- 14:15And that population is used to that level of service.
- 14:19It becomes problematic, right?
- 14:20But this is the thing.
- 14:22What is that future going to look like?
- 14:25And if you are not noticing these trends and you're not paying attention and
- 14:30you're not thinking about what possibly could be happening five, 10 years from
- 14:33now, you are gonna be caught off guard.
- 14:36You're not going to be changing, you're not gonna be upskilling,
- 14:39you're not going to be planning for what that could possibly look like
- 14:45now, right at the moment in my work.
- 14:50I, up until now, although I've called myself a futurist, I've also called
- 14:54myself a hybrid remote futurist.
- 14:57And so what that meant was, my goal was to actually help companies
- 15:02and organizations and individuals do workplace flexibility better.
- 15:09And a lot of companies are still doing that.
- 15:12The companies that are startups, the companies that are smaller who
- 15:16don't actually have a significant real estate portfolio, they're
- 15:22not choosing to really invest in commercial real estate because they
- 15:30understand that's not necessarily the best future play.
- 15:34Okay, so who hires somebody who's invested in hybrid remote futurism?
- 15:43That's really the companies that are those smaller companies.
- 15:46The big companies, the governments aren't necessarily the types of companies,
- 15:51although they have the budget, they're not necessarily inclined to hire somebody
- 15:56that's going to actually deliver a message that commercial real estate is gonna die.
- 16:02So how do I adjust my business knowing that right at the
- 16:06moment we're in this cycle?
- 16:07Because this does tend to be cyclical because there's a lot of
- 16:09resistance to that whole mindset.
- 16:12It's that fight against, loss.
- 16:16How do I pivot my business?
- 16:17And that's the thing.
- 16:19Futurism is always an ongoing practice.
- 16:21You have to adjust to the reality of the present.
- 16:28It's navigating a river, right?
- 16:29There's a, there's an obstacle ahead.
- 16:32How do you navigate around it?
- 16:33Think about it like a video game.
- 16:35You're simulating how you navigate like a course, right?
- 16:39So there's gonna be obstacles, there's gonna be alligators that try to eat you.
- 16:43How do you move and pivot and make those choices that are gonna get you closer
- 16:47to what it is you wanna do, right?
- 16:50I'm considering how I use futurism in a way that's broader
- 16:54than just hybrid, remote.
- 16:55How do I expand my practice so that it can adapt to the cyclical nature of
- 17:03what's happening in business right now?
- 17:05And how does that look in terms of transformation and reinvention?
- 17:09That's where I'm at.
- 17:11So anyways, I wanted to.
- 17:13Just put that forward as an example of how we can use futurism as a way
- 17:19to really inform our daily lives.
- 17:21And then if as a whole, everybody is actually geared towards that.
- 17:27And realistically, I know that's not going to be a thing because the future
- 17:32you is often a stranger to yourself.
- 17:34You assume that things are going to stay the same that.
- 17:38That what's happening in your present is often going to stay the same.
- 17:42It's neuroscience.
- 17:45The majority of people don't necessarily think about what their
- 17:49future self is going to like.
- 17:50That's why it's so hard to stick to an exercise program or, to eat in a
- 17:57different way or to save, because.
- 18:03That mindset of prioritizing future over present is a challenging one, right?
- 18:09So
- 18:12if you can adapt it in such a way that it's helpful and you do it in small doses.
- 18:18Does that investment in mindset shift, even in a small level, then
- 18:23translate into something bigger?
- 18:25And that's where it's like, what small practices can we implement to start to
- 18:31pay attention to those mindset shifts that really help us invest in the future year?
- 18:38And that's really why I am running the 21 day challenge
- 18:42that I'm running to practice.
- 18:45Futurism and how do you incorporate that in your daily life?
- 18:49So anyways, thanks for listening.
- 18:51I'm interested to hear how you practice futurism.
- 18:55If you were asking for my advice on how to start, I would say pay attention to
- 19:00what it is you notice, and then question what if, so if something that you are
- 19:07seeing happens, what does that mean?
- 19:09What if this happens?
- 19:11What if.
- 19:15And do you react positively or negatively?
- 19:17How does that idea feel in your body?
- 19:19Are you automatically resistant?
- 19:21Does it make you excited?
- 19:22Does it make you hopeful?
- 19:24What type of futurist do you tend to be?
- 19:26Because there are people who really focus on the hopeful futures,
- 19:30and there are people who really focus on the dystopian futures.
- 19:34I tend to lean towards hopeful with the awareness that not everything is going
- 19:40to be perfect, and so that shadow side of futurism, it's good to be aware of, the
- 19:46priority is on the hopeful because if you don't have optimism, what do you have?
- 19:52Yeah.
- 19:53So that's where it's like this.
- 19:55I call the podcast a love letter to the future of work.
- 19:58Chances are work will suck in lots of ways in the future as well too.
- 20:02But what are the good parts and can we actually change it so that there's
- 20:07more good parts than bad parts?
- 20:11Anyways, I'd love to hear your thoughts.
- 20:12Thanks.
- 20:34Find yourself in.