2322: Boson Protocol - NFTs and the New Age of Customer Loyalty:
As brands increasingly turn to loyalty programs to foster lasting customer relationships, NFTs have emerged as a game-changer, providing a new level of exclusivity and engagement. With Boson Protocol's unique approach, businesses can develop decentralized alternatives to traditional eCommerce, offering consumers exclusive experiences, events, and content by purchasing NFTs. Justin Banon, CEO and Founder of Boson Protocol, discusses the power of token-gated commerce and NFTs in driving long-term customer engagement. He shares insights on how brands implement token-gated commerce to forge new…
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