494: Reselling Software: Don’t Start a SaaS — White Label Someone Else’s Instead
From working 40-50 hours a week in an engineering job to working 5-10 hours a week in a “lifestyle business”.
That’s the lifestyle and business shift Chris Lollini created for himself by white labeling someone else’s software tools.
White labeling is a super interesting business model.
It’s basically putting your brand, your sales and marketing, and your frontline customer support on top of an existing software product.
And it comes with a lot of the benefits of SaaS — recurring revenue, good margins — without the upfront development time and expense.
To make it work, you essentially play…
The skinny
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