Latest / Arroe Collins Like It's Live / Pod Crashing 101 Episode 468 What Does A Podcast Spike Actually Mean
Transcript
- 0:00Speaker 1: Hey, whatever you do, don't forget to check out Arrow
- 0:02Speaker 1: dot net a r r oe dot net. It is
- 0:05Speaker 1: a network of podcasts, twenty different podcasts to choose from.
- 0:09Speaker 1: Because I believe when you're sitting in the front seat
- 0:10Speaker 1: of your car, or if you're stuck at work and
- 0:12Speaker 1: you need a podcast and you don't want the same
- 0:16Speaker 1: twenty four hours of true crime, you gotta go to
- 0:19Speaker 1: the network. Ero dot net a r r oe dot net.
- 0:24Speaker 1: Enjoy your exploration. Hey, welcome back to the show Podcrashing
- 0:29Speaker 1: one on one. These are the episodes that connect listeners
- 0:32Speaker 1: to podcast specialists around the world. The goal has always
- 0:35Speaker 1: been to inform our community with subjects that deal with
- 0:38Speaker 1: everything and beyond podcasts. Ohs are very open and always
- 0:43Speaker 1: filled with the spirits that spreads their skills as journalists,
- 0:46Speaker 1: medical specialists, true crime solvers, gamblers, motivators, spiritualists, actors, and
- 0:51Speaker 1: even their children. There really is a podcast for every subject.
- 0:55Speaker 1: Podcrashing and Podcrashing one on one have been around since
- 0:59Speaker 1: mark of twenty nineteen. The original goal was to put
- 1:03Speaker 1: focus on helping up and coming podcasters to have the
- 1:06Speaker 1: right information about hosting as well as surviving inside the
- 1:10Speaker 1: podcast world. The idea went fifty four episodes, and then
- 1:14Speaker 1: I realized, why not share the stories of the other
- 1:18Speaker 1: podcasters I'm talking with? I mean, talk directly to the
- 1:21Speaker 1: podcasters themselves about this journey. The purpose of podcrashing one
- 1:26Speaker 1: on one is to help you build your own platform,
- 1:30Speaker 1: to promote it, and even make money. This is Podcrashing
- 1:34Speaker 1: one on one Episode number four hundred sixty eight. What
- 1:39Speaker 1: does it really mean when your analytics sport a spike
- 1:43Speaker 1: in numbers from Chrome to Apple, VLC or even Spotify.
- 1:48Speaker 1: Now it boils down to one thing. Your podcast or
- 1:51Speaker 1: episode briefly crossed a visibility threshold. It's not that several
- 1:56Speaker 1: hundred or thousands of people just fell in love with you,
- 1:59Speaker 1: but the algorithms took note of your podcast presence, taking
- 2:03Speaker 1: you for a test drive, which is an easy way
- 2:06Speaker 1: to say there's a lot going on behind the curtain.
- 2:08Speaker 1: So what does it mean to trigger an algorithm? Apple? Chrome, Spotify,
- 2:13Speaker 1: and even iHeartRadio do this. They detect a sudden change
- 2:17Speaker 1: in your downloads, follows and completion rates. Then the AI
- 2:21Speaker 1: system believes there's something going on with your website. The
- 2:25Speaker 1: reaction is to plant your podcasts into the sites of
- 2:29Speaker 1: new listeners. This explains why these spikes come from multiple
- 2:33Speaker 1: platforms all at one time. This doesn't mean that you're featured,
- 2:36Speaker 1: but it is a jump closer. I mean, spikes in
- 2:39Speaker 1: your numbers are a soft promotion. Never forget. These platforms
- 2:43Speaker 1: are always looking for stickiness, not popularity. Are people listening?
- 2:49Speaker 1: Do they really finish your episodes? Do they ever come back?
- 2:53Speaker 1: And how often do they hit pause while listening to
- 2:56Speaker 1: your podcast? Hey? Coming up next? What does it actually mean?
- 3:01Speaker 1: These spikes in your podcast the analytics are driving you
- 3:05Speaker 1: completely nuts? Hey? Thanks for coming back to podcasting one
- 3:10Speaker 1: on one? What do these so called spikes in your
- 3:14Speaker 1: podcast analytics actually mean? Are we the next Joe Rogan
- 3:18Speaker 1: or SmartLess? Oh man, that's a tough one. Would you
- 3:22Speaker 1: know what to do if all of a sudden the
- 3:24Speaker 1: stars lit up your podcast? Guy? Spikes are an auditioned
- 3:28Speaker 1: They aren't a history overlap being transparent. I get a
- 3:33Speaker 1: spike and I actually get pretty mad. It's because it
- 3:36Speaker 1: just screwed up my patterns and habits. The numbers are
- 3:39Speaker 1: not authentic. When your podcast numbers are up, think of
- 3:44Speaker 1: it as getting a stage inside some legendary club. The
- 3:48Speaker 1: crowd decides what's gonna happen next? Why does this even happen?
- 3:53Speaker 1: Your episode topic is a big French tickler right now,
- 3:56Speaker 1: and so is the title. When listeners share your you
- 4:00Speaker 1: are being watched. Plus you hit this thing called critical
- 4:04Speaker 1: mass of completion, which should should give you a spike
- 4:09Speaker 1: in your podcasting. But here's the thing. Do not change
- 4:13Speaker 1: your format. Start creating better titles for future hits and success,
- 4:18Speaker 1: but don't change the format. Tell your listeners who you
- 4:23Speaker 1: are and what your plans are in the first thirty
- 4:25Speaker 1: seconds of your episodes. Get your stuff on a regular schedule.
- 4:29Speaker 1: Once again, not being a debbie downer here. Spikes feel
- 4:34Speaker 1: really good, but they aren't real. Don't think of them
- 4:37Speaker 1: as someone stepping in on your toes. Remember they can
- 4:41Speaker 1: be fake numbers. And the thing is is that people
- 4:45Speaker 1: finding you is very important. But if you think you're
- 4:48Speaker 1: a superstar because you got a spike, something else is
- 4:51Speaker 1: gonna hit your heart very soon and you're gonna have
- 4:53Speaker 1: to deal with that. Take care of your neighbors as
- 4:57Speaker 1: well as yourself. I'm Marrow and that's odd. Crashing one
- 5:01Speaker 1: on one