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The Feed & The Thread - September 12, 2026
We explore whether speed is eroding trust, as Megan Chan argues AI lets us test complex interactions earlier while Alex Williams insists we must prove UX ROI to survive the boardroom. We also navigate the tension between user privacy and corporate oversight, and ask if the "AI accent" in design is killing authenticity just as systems thinking becomes the new standard for strategic impact.
From The Feed
Building A UX ROI Case That Survives The Boardroom (hello@smashingmagazine.com (Alex Williams)) — Define clear OKRs by interviewing stakeholders to uncover hidden problems like churn.
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