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Be Advisory · Rev-n-u Unplugged

• James: About how do you create the environment of advisory? How do you actually generate interest and excitement? You could be helping the clients rather than just showing them a toolkit. Because how do you differentiate yourself as an AE? How do you accelerate the velocity of the deal? Putting yourself into that advisory position rather than going through the motions and getting to the demo and saying, How was that? Which bits were useful?