How to Tell If It's Shiny Object Syndrome or the Real Move

Cash Confident with Brie Sodano · Jul 30, 2026 · 11m

Scaling a business is hard as hell, and most of the time it's not the strategy that trips you up, it's what happens in your own head when things get uncomfortable.

In this episode I'm breaking down the two things underneath shiny object syndrome, the entrepreneurial pattern that has you chasing new courses, new coaches, new strategies instead of staying the course. I walk through why it shows up right when you're closest to a breakthrough, and the shift in the question you're asking yourself that makes it so much easier to tell the difference between a real opportunity and a distraction…