How to get sales excited about creative marketing campaigns
In Episode 8 of Season 2 - Ben and I talk with Molly Bruckman from Mutiny about their widely successful Surv-ai-vor campaign and how they got sales bought into a unique, time-intensive, and creative campaign.
Specifically, we cover:
1) The origin story behind the Surv-ai-vor campign
2) How sponsors were brought in and decision process for big prizes
3) Our experience as a sponsor and why we decided to sponsor
4) Results from the campaign and the reactions from the sales team
5) How Mutiny's amazing brand awareness helped fuel the campaign
6) Takeaways from the campaign around virality
Molly…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.