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How to Be a Non Commodity in a Commodity Driven World
“People don’t buy from logos—they buy from people.” – Rachel Gogos
In this week’s episode, Carol Schultz sits down with Rachel Gogos, founder and director of strategy at brandiD, to unpack what it really takes to stand out in a world where nearly every business feels interchangeable. From AI-generated websites and generic branding to personal positioning and founder-led marketing, Rachel explains why businesses that feel human are winning trust while “commodity brands” are getting ignored.
Rachel breaks down why so many companies fail to connect online despite spending money on websites, SEO…
The skinny
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