Transforming Subway: Marketing Lessons from Steve Thomas Ep 252
In this episode of Thrive Radio, host Sammy Montgomery interviews Steve Thomas, a seasoned marketing expert and entrepreneur. Steve shares his journey from working with major franchises like Subway to launching his own business, New Haven Direct Connect, which delivers beloved Northeastern foods to those who have moved away. He discusses the importance of understanding consumer needs, the emotional connection people have with food, and the strategies for building brand loyalty in today's digital marketplace. Steve emphasizes the significance of delivering on promises and being patient with…
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