Latest / Retail Media Breakfast Club
Here’s where Amazon is spending its own advertising budget
Amazon already captures roughly 40% of every dollar spent online in the US, yet it continues to grow at an impressive pace. So I wanted to look at a question we don't hear nearly enough: where does Amazon spend its own advertising money? Because while Amazon gives brands advertising recommendations every day, I think its own media plan may be the more interesting lesson.
In this recap of my recent article for The Drum, I dug into three years of Sensor Tower data to see where Amazon is putting its advertising dollars, which channels are getting the biggest investment, and how its mix is…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.