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Cannes 2026: Validating Memes for Sales Growth | Josh Rosenberg, Day One Agency, CEO

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Many enterprise brand strategies face dropping engagement rates because they allocate budgets through disruptive paid networks that modern digital consumers systematically tune out.

Josh Rosenberg, co-founder and CEO of Day One Agency, breaks down how to construct high-yield earned media strategies by balancing core storytelling with targeted community tracking.

He shares his operational playbook for using internal data vaults to monitor internet trends, running short flash…

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